7. 반한감정(혐한감정)은 식품 홍보 프로그램에 어떤 영향을 미칩니까?
그리고 KFPI는 어떻게 처리합니까?
(답변) 홍보사업팀
외교적인 사안으로 별도의 답변은 없습니다.
(Response) PR Team
Diplomatic matters, no response.
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8. Kim Hong-wu ever mentioned that "Korean food globalization is not an isolated initiative. A wide variety of added value can be created in the course of pursuing that goal, including job creation in the food industry, fostering Korean culinary experts, increasing exports of Korean food and agricultural products, and enhancing Korea's national brand.” Is there any data that I can browse to see the results?
8. 김홍우가 말하길 “한식의 세계화는 1차원 적인 계획이 아니다. 외식업계
일자리창조, 한식전문가 양성, 한국의 식재료 및 농산물 수출 등 여러 가지 가치가 내포되어있으며 즉, 한국의 국가브랜드 가치를 높이는 것이다. 위의 내용과 관련하여 데이터(결과물)을 얻고 싶다
(답변) 경영기획팀
❍ 한식세계화 추진 전략 발표(‘09.5월) 및「한식세계화 추진단*」
구성·운영(‘09.10월) 등을 통해 국가 차원의 한식 정책 추진
- 이후, 한식재단을 설립(‘10.3월) 등을 통한 본격적인 한식세계화를
추진하였으며, 초기 정책은 국내외 한식 홍보에 집중
❍ 이에 따라 한식 인지도가 상승(‘11: 28.5% → ’18: 53.7, 뉴욕 기준)하고, - 해외 진출 한식당(‘09: 116개 매장 → ’18: 1,067), 전통 장류 수출(‘10:
35백만달러 → ’18: 53), 미쉐린스타 지정* 한식 레스토랑도 증가
* (‘10) 0개소 → (’18) 15개소(라연, 가온, 권숙수, 정식당, 곳간, 비채나, 주옥 등)
(Response) Management Planning Team
❍ Promoting Korean food policy at the national level through the announcement of the Korean food globalization strategy ('09 .5) and the
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formation and operation of the 'Korean food globalization team *' ('October, September)
-Since then, the Korean Food Foundation has been promoted in earnest through the establishment of the Korean Food Foundation (January 10.3), and the initial policy focuses on promoting Korean food at home and abroad.
❍ As a result, Korean food awareness has increased ('11: 28.5% → '18: 53.7, based on New York),
-Overseas Korean restaurants ('09: 116 stores → '18: 1,067), exports of traditional tofu ('10: $ 35 million → '18: 53), Michelin star designation * Korean restaurants
* ('10) 0 places → ('18) 15 places (Layeon, Gaon, Kwon Sook-soo, Restaurant, Barn, Bichae, Gem, etc.)
9. I found little information regarding achievements in 2018 or 2019 from KFPI website, what is the recent achievements from KFPI, if I may ask?
9. KFPI 웹 사이트에서 2018 또는 2019의 성과에 대한 정보를 찾지
못했습니다. KFPI의 최근 성과는 무엇입니까?
(답변) 경영기획팀
○ 한식진흥원 2018년도 성과
한식문화관 ‘꿈길’ 진로 체험처 등록
KTX매거진 발행(1.1~3.31)
한식산업 발전을 위한 정책포럼 개최(6회, 2.26~7.23)
지역별 음식자원 연계 음식관광상품 보급․홍보 업체별 설명회 개최
건강한食 서포터즈 발대
‘세계인이 좋아하는 한식10선’ 개발 메뉴 전시 및 시식체험
2018 한식포털 고객 만족도 조사 실시(5.21~6.3)
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우수문화상품 지정제도 한식분야 공모 실시(6.3~22)
해외 전문가 초청 한국 식문화 교육(4개국, 9명 참여, 6.6~13)
해외 한식체험관 운영(북경한식체험관, 9.30)
한식요리 경연대회 참여 공관별 한식요리 개최 지원
해외한식당협의체 워크숍 개최
○ 한식진흥원 2019년도 성과
‘장, 세계인과 만나다’ 이벤트 개최(1.22)
한식문화관 설맞이 특별클래스 ‘남북한의 별별 떡국’ 개최(2.5~6)
3․1운동 100주년 기념 쿠킹클래스 ‘그날의 음식’ 개최(3.1~2)
청년한식당 20개 업체 국산식재료 지원사업 업무협약(5.20)
한․폴란드 음식문화교류전 개최(5.13)
시각장애인을 위한 ‘나누리 요리교실’ 개최(5.22, 28)
한식 교강사 교육 심화1과정 실시(6.26)
한 살림 공동기획 강좌(요리하자 2030, 씩씩한 내밥상) 개최
‘전국팔도 우리술 즐기기’ 프로젝트 개최
한식 전문강사 해외교육기관 파견(인도, 7.12~9.16)
양파 음식박람회 개최(7.23)
(Response) Management Planning Team
○ 2018 Korean Food Promotion Institute
Registered as a career experience center at the Korean Food Culture Center 'Dream Road'
KTX Magazine issued (1.1 ~ 3.31)
Held a policy forum for Korean food industry development (6 times, 2.26 ~ 7.23) Held a briefing session for the distribution and promotion of food tourism products in connection with regional food resources
Healthy eating supporters
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Exhibition of “10 Korean Foods Favorite Koreans” Development Menu and Tasting Experience
2018 Korean Food Portal Customer Satisfaction Survey (5.21 ~ 6.3)
Contest for Korean food category for excellent cultural product designation system (6.3 ~ 22)
Korean food culture education invited by overseas experts (4 countries, 9 participants, 6.6 ~ 13)
Overseas Korean Food Experience Center (Beijing Korean Food Experience Center, 9.30)
Support for Korean foods held by each mission in the Korean food contest
Workshop on Overseas Korean Restaurant Council
○ 2019 Korean Food Promotion Institute
“Jang, Meet the World” Event (1.22)
Held a special class 'Korean Rice Cake Soup in South and North Korea' (2.5 ~ 6) Cooking class “Food of the Day” to commemorate the 100th anniversary of the March 1st Movement (3.1 ~ 2)
Business agreement with 20 Korean companies to support Korean food ingredients (5.20)
Korea-Poland Food Culture Exchange Exhibition (5.13) 'Nuriri Cooking Class' for the Blind (5.22, 28)
Conducted 1st course of Korean food instructor education (6.26)
Held a co-planning class (Let's Cook 2030, Strong Meals) 'National Arms Enjoying Our Wine' Project
Dispatched Korean education instructors to overseas educational institutions (India, 7.12 ~ 9.16)
Onion Food Expo (7.23)
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Zaini, Lecturer of University of Indonesia Interview Interview with Zaini
2019-10-24, Email Interview (Translated into English)
1. As a scholar that specializes in Korean culture, how is Hansik (Korean food) related to Korean culture? What kind of identity does Hansik represent South Korea as a nation?
Answer:
Speaking of Korean food (Hansik), derived from Hanguk eumsik, is actually a very broad conversation, like whether it is referred to the traditional Korean food or Korean food that has been influenced by other cultural food elements such as from China, Japan or Europe. Generally speaking, Korean food is, however indirectly, related to Korean culture that inherent in it, which includes various elements such as the presence of rice, which is usually placed in a small bowl ( gereut in Korean) and not a plate (jeopsi) like in Indonesia, various side dishes (banchan) whose numbers vary. From these elements we can say that there are cultural elements in it, especially in the presentation using spoons and chopsticks whose size is slightly longer than those used in Japan. Spoon is used for foods that have a broth like soup (guk).
From the example above it can be said that Hansik represents a very typical Korean food with a combination of quite varied food which characterizes the agrarian culture and
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Confucian cultural valuesinherent in it as there is a balance in those combination. [Also]
when eating at banquets, older people take precedence over the younger ones.
2. In your opinion, is Hansik popular globally? What are the factors that make Hansik acceptable among foreigners?
Answer:
In my opinion, the growing popularity of Hansik cannot be separated from the influence of Korean culture which is increasingly known through the Hallyu (Korean Wave).
Starting from the spread and interest of K-Drama; K-Pop, K-Fashion and then K-food.
So, without Hallyu it looks like Hansik or, in general, we can call it as K-food won't spread as fast as it is now. Now, for example, it is really easy to find Korean food products in big cities in Indonesia. This indirectly is the result of the increasingly popular Korean culture in Indonesia which affect the popularity of Hansik. This can be seen, for example, in the Blok S , South Jakarta where Korean restaurants are12 mushrooming, when we go there, [we can see that diners] who come to visit not only Korean people but also many Indonesians, to taste various kinds of Korean food.
3. Do you agree with a statement that states Hansik can be used as a tool for South Korean cultural diplomacy? Please provide your further reasons of why you agree.
Answer:
Yes, I agree with the statement that Hansik is an element of South Korean cultural diplomacy. This is considering that in the present, various ways are done to improve relations between nations, as in the emergence of soft power. Therefore, Hansik can also be said to be South Korea's soft power in the form of gastrodiplomacy, improving international relations through food or culinary.
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That's the answer I can give. I apologize if my answers might have been too short or unsatisfactory. Thanks.
Regards, Zaini
(In Indonesian)
1. Sebagai seorang akademisi yg berfokus di bidang kebudayaan Korea,