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Curriculum Design Strategy of Antai EMBA

Chapter 4 Data Analysis

4.2 Curriculum Design Strategy of Antai EMBA

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Manchester (UK), Sauder School of Business, University of British Columbia (Canada) and so on.

4.1.3 Antai EMBA

In July 2002, ACEM of Shanghai Jiao Tong University became one of the first colleges allowed to have EMBA education. In August 2013, ACEM improved the innovation education system. As a result, ACEM launched the first

"EMBA of Innovation and entrepreneurial management", and "Dual Tutor"

constituted by academics and businessmen was designed. At present, ACEM EMBA provides directions of integrated management, financial management, family business succession management as well as innovation and entrepreneurship management.

4.2 Curriculum Design Strategy of Antai EMBA

China has become the world's major economic power. Due to the global industry changes and rapid adjustment of industrial structure in China, Chinese entrepreneurs are facing a huge challenge. How to promote the development of corporate strategy transformation and innovation to enhance the core competitiveness of enterprises in order to grasp the international and regional economic trends, and accurately understand the status quo and future of China's economic development are the EMBA entrepreneur inevitable destiny. The purpose of Antai EMBA establishment is to "contribute management wisdom, and lead economic and social development"4.

4 SJTU EMBA admissions handbook(2015)

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So that, the curriculum design of Shanghai Jiao Tong University EMBA has been guided by a pragmatic principle, and follow the direction of cultivating management talents for the need of industrial practice and Shanghai's economic development to plan (8, 9, 25, 30, CD -31, 32, 33, CD-34, CD-35). On the teaching methods, in addition to the case-based teaching which is the same as Taiwan MBA and EMBA often used (CD-18), SJTU EMBA further uses Module-teaching strategy(CD-17, CD-19) to construct their courses, including Methodology module (CD-20), Management Practice module (CD-21), International module (CD-22), SJTU features Integration module, etc(CD-23)(As table 4.1). First, SJTU EMBA designs their courses according to the macro environment, future trends ... etc.(CD-25), and then invites suitable teachers to teach (CD-26). Especially SJTU Features Module also includes Integrate Module, Exploration of STJU, Innovation series of courses, Finance series of courses, and Internet series of courses.

Antai EMBA will still base on the overall environmental trends each year, market demand to adjust curriculum (CD -10) to meet the students' needs and expectations (CD -11). The curriculum design primarily refers to the opinions of Professor Committee and Advisory Committee (CD-27). Professor Committee is composed by Jiao Tong University's teachers (CD-28), and holds three meetings a year. It can directly put forward the demand for courses (CD-29). For example, it currently focuses on the regional economy (CD-30), shipping economy 31), innovation 32), finance 33) and the Internet (CD-34) and so on. According to "Shanghai Strategic Emerging Industries Development in the Twelfth Five Year Plan", Shanghai municipal government issued new energy, biomedicine, new energy vehicles and other industrial

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policies in 2012. It optimizes the policy environment of strategic emerging industrial development for software, information services, integrated circuits , new display, communications and network, internet of things, new energy, rail transportation, biotechnology, energy saving and environmental protection industries, etc. Besides, Shanghai's financial market and institution systems are also becoming more and more mature. Yang Xiong, the mayor of Shanghai, hopes to construct Shanghai into four centers by 2020: International Economic Centre, International Financial Centre, International Trade Centre, and International Shipping Centre. This is not only the overall objective of the development of Shanghai, but also the important carrier of opening expansion and soft power upgrading5. Therefore, the current teaching foci of Antai EMBA are indeed consistent with the directions of Shanghai future development towards the realization of the "four centers".

In addition, we can find from the Table 4-1 that the teaching fields of

"International Module" and "STJU Features Module" of Antai EMBA are highly correlated with the fields of future national and Shanghai development (CD-35).

Moreover, Antai EMBA also functions based on the recommendations of the Advisory Committee (CD-36). The Advisory Committee is composed of students and teachers (CD-37), holding two meetings each year by exchange of ideas to make recommendations for courses design (CD-38).

On the right hand of Table 4-1, "Degree of the Relation of Shanghai Development" refers to the related degree of SJTU EMBA courses and the

5上海市政府網站(2012.2.14),上海市戰略性新興產業發展“十二五”規劃, 滬府發〔2012〕1 號。

資料來源:

http://www.shanghai.gov.cn/nw2/nw2314/nw2319/nw2404/nw29352/nw29353/u26aw30764.html

practical need of Shanghai regional development. According to the course introduction of each module in SJTU EMBA website6 and interviewee’s views, we assumed that if the course adopts the case study approach or just teaches some management concepts of organizational operation, the degree is low. If the course is associated with a particular industry or industrial case studies, then the intensity of relation is at least moderate. If the course name or description is for certain industries of the regional economic development, it is supposed to be highly correlated.

Table 4-1 The Relationship between SJTU EMBA Curriculum System and Shanghai’s Regional Development

Module Curriculum Intensity of Relation to

Shanghai Development Opening  Team Building

 Business Ethics

 Techmark

 720 Leadership Evaluation

None None Medium

None Methodology  Economics Theory and

Analysis Management Practice  Corporate Finance

 Marketing International  USA: Innovation &

Leadership

 EU: Industry /Economy &

High High

6 SJTU EMBA Academic website:

http://emba.sjtu.edu.cn/curriculum/set.html#p1

Module Curriculum Intensity of Relation to

Shanghai Development Culture

 Emerging Economy:

Opportunity and Challenge

High SJTU Features  Exploration of SJTU

 Integrate Module Source: Compiled from Antai EMBA website, Shanghai municipal government

website, and interviewee’s opinion

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In addition, Antai EMBA has a feature that is Residential module at the beginning of the semester and before graduation (24, 40, 41, CD-42). EMBA of Shanghai Jiao Tong University considers leadership development as the main line, and offers courses around the recognition, generation, development, consolidation, introspection and application of leadership. By using residential module at the beginning of the semester to recognize leadership from the students. By using residential module before graduation to introspect and apply students' leadership7.

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