MICE Events
A total of 1,536 MICE events were held in Macao in 2019, up by 109 (+7.6%) year-on-year, and total number of participants/attendees decreased by 5.0% to 2.01 million.
Under the policy of “giving priority to conventions”, number of meetings and conferences held in Macao rose by 117 (+8.7%) year-on-year to 1,459 in 2019, while number of participants dropped by 1.8% to 291 thousand. Analysed by size of meeting and conference, number of those with 10 to 49 participants predominated at 677 (46.4% of total), followed by those with 200 participants or more, at 290 (19.9%), which drew a total of 227 thousand participants, a decline of 5.0%.
Concurrently, a total of 58 exhibitions were held, down by 2 (-3.3%) year-on-year, and total number of attendees went down by 3.8% to 1.70 million. Among the 50 exhibitions held by non-government organisations, number of those with 20,000 attendees or more decreased by 1 (-4.0%) year-on-year to 24, with number of attendees falling by 4.4% to 1.30 million.
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There were 19 incentives held in Macao in 2019, a decrease of 6 (-24.0%) year-on-year, and number of participants declined by 60.2% to 22 thousand.
Table 19: Number of MICE events and participants/attendees by size of event
2017 2018r 2019 Change (%) 2017 2018r 2019 Change (%)
Total 1 381 1 427 1 536 7.6 1 901 674 2 117 820 2 012 439 (5.0) Meetings & conferences 1 285 1 342 1 459 8.7 245 779 296 067 290 869 (1.8) 10 – 49 participants 632 648 677 4.5 15 096 16 136 16 678 3.4 50 – 99 participants 248 242 266 9.9 16 447 16 359 18 062 10.4 100 – 199 participants 164 183 226 23.5 22 110 25 029 29 615 18.3
≧ 200 participants 241 269 290 7.8 192 126 238 543 226 514 (5.0)
Exhibitions 51 60 58 (3.3) 1 608 075 1 765 457 1 699 187 (3.8) Organised by Government 7 7 8 14.3 289 326 279 433 270 190 (3.3) Organised by non-government
organisations
44
53 50 (5.7) 1 318 749 1 486 024 1 428 997 (3.8)
< 20 000 attendees 23 28 26 (7.1) 115 373 124 241 126 711 2.0
≧ 20 000 attendees 21 25 24 (4.0) 1 203 376 1 361 783 1 302 286 (4.4) Incentives 45 25 19 (24.0) 47 820 56 296 22 383 (60.2)
No. of events No. of participants/attendees
Note: r Revised figures Source: DSEC
Analysed by type of event, among the 1,536 MICE events held in 2019, corporate meetings (921) and association meetings (420) occupied the largest shares, at 60.0% and 27.3% respectively of the total; besides, government meetings (84) made up 5.5%. As regards number of participants, the 1,459 meetings and conferences attracted 291 thousand participants, with those of corporate meetings dropping by 16.1% to 179 thousand.
With respect to the subject of event, 674 events focused on “Commerce, trade & management” (43.9% of total), 188 on “IT & other technology” (12.2%) and 173 on “Medical & health” (11.3%). Participants/attendees of “Commerce, trade &
management” events totalled 1.54 million (76.6% of total), down by 14.4% year-on-year; those attending “Culture & arts”
events increased by 73.7% to 183 thousand (9.1%), while those participating in “IT & other technology” events surged by 137.4% to 100 thousand.
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Table 20: Number of MICE events and participants/attendees by type and subject of event
2017 2018r 2019 Change (%) 2017 2018r 2019 Change (%)
Total 1 381 1 427 1 536 7.6 1 901 674 2 117 820 2 012 439 (5.0) Type of event
Meetings & conferences 1 285 1 342 1 459 8.7 245 779 296 067 290 869 (1.8) Government meeting 80 92 84 (8.7) 7 404 8 511 11 530 35.5 Association meeting 405 426 420 (1.4) 46 981 49 105 60 272 22.7 Corporate meeting 764 793 921 16.1 169 273 213 704 179 367 (16.1) Conference 36 31 34 9.7 22 121 24 747 39 700 60.4 Exhibitions 51 60 58 (3.3) 1 608 075 1 765 457 1 699 187 (3.8) Incentives 45 25 19 (24.0) 47 820 56 296 22 383 (60.2) Subject of event
Banking & finance 107 98 129 31.6 19 750 25 664 23 929 (6.8) Commerce, trade & management 614 695 674 (3.0) 1 627 339 1 800 928 1 541 144 (14.4) Education & training 95 76 80 5.3 11 166 10 687 15 668 46.6 IT & other technology 197 200 188 (6.0) 35 026 42 230 100 256 137.4 Medical & health 131 151 173 14.6 28 370 63 417 78 463 23.7 Travel & tourism 100 58 66 13.8 59 229 51 328 43 624 (15.0) Culture & arts 55 71 93 31.0 98 417 105 545 183 323 73.7 Judiciary & law 19 29 41 41.4 3 296 3 434 4 694 36.7 Others 63 49 92 87.8 19 081 14 587 21 338 46.3
No. of events No. of participants/attendees
Note: r Revised figures Source: DSEC
In accordance with information collected from the 56 exhibition organisers in 2019, receipts of these exhibitions amounted to MOP 0.18 billion, with rental receipts of exhibition booths accounting for 61.7% (MOP 0.11 billion) of the total.
Expenditure of the exhibitions totalled MOP 0.28 billion, of which 29.7% was incurred on installation, decoration & audio-visual performance, etc. (MOP 83.67 million) and 15.4% on publicity & public relations (MOP 43.30 million). As regards the 48 exhibitions organised by non-government organisations, net receipts, after deducting expenditure (MOP 0.14 billion) from receipts (MOP 0.17 billion), totalled MOP 33.91 million. To analyse the marketisation of the exhibition industry, financial support from the government and other organisations was excluded from the net receipts and a negative value of MOP 26.27 million was recorded.
Conference & Exhibition Organising Services
In 2019, a total of 126 establishments were operating in conference & exhibition organising services; number of persons engaged totalled 519, and 78.8% (409) of them were employees. Receipts and gross value added of these establishments amounted to MOP 0.58 billion and MOP 0.17 billion respectively, up by 22.8% and 24.9% year-on-year.
Based on the classification of economic activities, conference & exhibition organising services are grouped under real estate and business services.
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Table 21: Number of establishments, persons engaged, receipts and gross value added of conference & exhibition organising services
Total Change (%) Total Change (%) Total Change (%) Total Change (%)
Establishment (No.) 80 19.4 98 22.5 113 15.3 126 11.5 Person engaged (No.) 344 (7.8) 426 23.8 467 9.6 519 11.1 Receipts ('000 MOP)
Total 387 724 23.7 367 304 (5.3) 468 680 27.6 575 436 22.8 Conference & exhibition
organising services
345 494
38.2 328 702 (4.9) 422 839 28.6 522 400 23.5
Advertising services 26 469 (27.4) 25 384 (4.1) 30 447 19.9 37 317 22.6 Others 15 760 (41.7) 13 217 (16.1) 15 394 16.5 15 719 2.1 Gross value added ('000 MOP) 102 863 46.7 92 422 (10.2) 132 745 43.6 165 796 24.9
2017
r2018
r2019
Indicator
2016
rNotes: Figures may not add up to the total due to rounding. r Revised figures Receipts exclude interest receipts and insurance claims.
Source: DSEC
Economic Contribution of MICE Activities
The MICE sector is one of the emerging industries that the SAR Government is vigorously promoting, and its contribution to the economy of Macao has been a topic of great interest. MICE activities are not a single industry, but consist of a range of services provided by different industries, e.g. venue, accommodation and food & beverage services provided by the hotel industry; promotion, venue design & decoration and public relations services provided by the advertising industry and the conference & exhibition organising services industry, etc. Besides, these industries provide services not merely to MICE activities and their participants. Hence, the economic contribution of MICE activities to Macao cannot be directly derived from surveys of economic activities, but has to be estimated using a specific statistical framework.
DSEC began the study and compilation of a satellite account for the MICE sector in 2014, based on the recommendations of the United Nations World Tourism Organisation (UNWTO) on the compilation of Tourism Satellite Account and relevant compilation experiences. With the use of information obtained from the Survey on MICE Events, Visitor Expenditure Survey and annual surveys of relevant economic activities, DSEC analysed the demand for services (including accommodation, food & beverage, transport, retail trade, conference & exhibition organising services, advertising, gaming, etc.) driven by MICE activities in the major related industries according to the principle of balancing “demand” and
“supply” as recommended in the Tourism Satellite Account, and quantified the direct contribution of these services to the economy of Macao. A trial compilation of the MICE Sector Satellite Account for the year 2019 was completed. It is worth noting that, owing to limitations of existing data sources, data on some services are merely the best estimates based on the reference materials; besides, the collection of data and the statistical methods used have to be further improved.
The trial results of the MICE Sector Satellite Account from 2015 to 2019 indicated that, with the increasing number and change in size of meetings and conferences, total value of demand of MICE activities in the major related industries expanded from MOP 2.36 billion in 2015 to MOP 4.88 billion in 2019. After deducting intermediate consumption, gross value added of MICE activities leapt by 114.6% from MOP 1.37 billion in 2015 to MOP 2.94 billion in 2019.
Gross value added of MICE activities constituted 0.7% of the gross value added of all economic activities in 2019, which rose by 0.3 percentage points from 0.4% in 2015.
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Table 22: Value added of MICE activities in major related industries
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Change (%) Total 1 983.4 100.0 3 149.1 100.0 3 472.3 100.0 2 941.4 100.0 (15.3)
Hotels & similar activities 598.7 30.2 933.0 29.6 1 073.3 30.9 886.0 30.1 (17.5) Transport 130.9 6.6 141.3 4.5 152.4 4.4 120.5 4.1 (20.9) Restaurants & similar activities 48.0 2.4 82.8 2.6 91.4 2.6 69.4 2.4 (24.0) Retail trade 26.5 1.3 66.9 2.1 48.2 1.4 75.5 2.6 56.8 Advertising, conference &
exhibition organising and other related services
204.7
10.3 282.3 9.0 238.0 6.9 285.0 9.7 19.7
Gaming 974.6 49.1 1 642.8 52.2 1 869.0 53.8 1 505.0 51.2 (19.5)
2019
Major related industries
2016
r2017
r2018
rNotes: Figures may not add up to the total due to rounding. r Revised figures Source: DSEC
By comparing with the 2015 data, the economic contribution of MICE activities to the major related industries showed increases in 2019, with the most significant growth in retail trade (+219.8%), followed by hotels & similar activities (+149.4%), gaming (+127.8%) and restaurants & similar activities (+125.4%); in addition, advertising, conference & exhibition organising and other related services and transport recorded growth in their contribution.