企業特質與網際網路應用狀況之關聯

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(1)..... of. ,+~.. ,-. J.'l. ill. ". ~~A+~.~~. pp.1l9-147. ~_#W~~~~4Arn~~~M_ The Relationship between Business Characteristics and the Status of Internet Applications. if ~~::li Eugenia Huang. ~ it 1t ~{; *- 1t ~R.if J.t>' $.. *. (fjf). Dept. of Management Information Systems National Chengchi University *~:fE Nathan Huang. ~I~$ft~~~~~*.t~*. I-Commerce Dept. Trade-Van Information Services Co. (Received November 23, 1998; First Revised September 14, 1999; Accepted December 30, 1999) ~~:~~~~~~~~.~~m~~~'¥r~ft~'¥r~~~~&¥r~~ffl1-_~#~~¥r'~~ ~~~T~$~~~~+.~ofJ.'l~~~~~·*~~~~~~~~ffl~$~~~~~~.:r~~~ 7~iJl1~A.J.r ~t:Pi~Jl.I..J.r;ff~ft.fi.*-.:t.~t:J ~~ft1-~~.4ffl~~' it~(lPi~~' ~~tt~ ~~ • • k§;ff.~~~~~.4m~~.·~~~ • • .4ffl~.~~~$~~~~.· • • • • ~(1. Pi Internet.4 m~ ~ .f: ' i'l m~ ~ ~ ~~ m}j iit ~ .4 ffl. ~ Jt ' t\ ~ (I Pi ~ ~ Internet .4 m~.4 ffl }j ;J:. • *~~~.mPi-+k~.~.~~of'~.*~.~~~'#*~WO.~.'.~.~. 20.2%'. ;ffllt.~t.Jv. 19.4%· fi<.• • ,*~#~t*-,. JJl.+~;ff 75.7%QI;~~;ff. Internet.4m 'lE11;ff. +~ ~ • .4 mInterneUt.flr~~I!it~ - • .:t. Pi ; .:I*ffl &*-.:1* mInternet 61; ~~RiI*~ • .ti~ of ~~Jt . iIlJA\ ~ ~ 11' ~ lit • & t.M ~ ~U:j' ~ ffl ~ 1'!L~ Jt • ~ ~ Jt ~ ;ff ~ *~ .£ J4. # ~ . ~ 7~ , Internet ~ ffl ~ Jlllft .a••• ~·* • • • • • • a•• Jt· • .ti~of~~Jt·t.M~a.flr.4ffl~~8Jt.~.Jt· • • ~.l!1f*lIt~~~~W;ff~· :.Iii. xltk.4*tt FIT !,!'J!. ~ ~ Internet. .4m}j iit '. ~ .f:~~al;.4IIHt*j &~ffl ~Jt. ' JtMl ~ r. ~171-!,!'. f;o. J • r ir.,.A1. ~ 4t J • r ~ *.4 mJ ~ ~ ~ ~ m}j iJ:. ' 11* JJl,ii~~.4 m}j iJ:. ~ 't n~1t.a Jt & Internet. al;. *ffl.JtlE.~~~.£J4.,~~,*.'t~re~.Jt4*kI~rnet*m~.Jt.~~et~ffl}j&.. ~'~~*.~.~.~'~MFIT.~~ffl· Y.~:~~~~·~~Pi~~·~~~~·*~~W·.4ffl}j&·~~. ABSTRACT: Numerous Internet technologies and standards have emerged rapidly with the increase of Internet applications in business. These applications offer many electronic commerce opportunities, thus Electronic commerce in the context of Internet applications has attracted much attention among all types of industries. However the attention itself does not directly translate to a wide deployment of Internet applications in all types of industries. The applications, in tum, may not mean revenue generation. This paper focuses on finding: (I) the relationship between the organizational characteristics and whether Internet applications are adopted in the business operations, and (2) the relationship between the organizational characteristics and the categories of services offered. In this paper the Internet business applications are divided into three service categories: business to consumers, business to employees, business to business. Questionnaires are used to conduct a sampling survey on Taiwan's "Top 1000" companies, a list furnished by Commonwealth Magazine, which actually consists of a lot more than 1000 companies. Nine hundred questionnaires are mailed, 20.2% of these questionnaires are returned, and among them 19.4% are valid. The result shows that Internet applications exist in 75.7% of the companies being surveyed, of them about half have less than one year of experience in Internet applications. Between the companies that have.

(2) 120. and have not adopted Internet applications, there are significant differences in the attitude of the chief information officer, the organizational performance, and the maturity and familiarity of network technologies. With respect to the service categories, the following variables exhibit significant differences: the type of industry, the size ofthe company, how centralized the company is, the attitude of the chief information officer, the organizational performance, and the maturity and familiarity of network technologies. For each service in the three service categories, the questionnaire is designed to collect the information about not only the whether-or-not the service is offered but also the depth of the service. The companies are grouped into three by using cluster analysis. The services they offer suggest three levels of applications: Internal/External Integration, Process Support, and Basic Applications. Further examinations conclude that there is no significant difference of the Internet adoption history in the three levels of applications. KEYWffi[)S: Internet, Intranet, Extranet, Business Characteristics, Level, Status.

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(10) 128. iE- J:;t}) tiE.~.Bi rn 'tt*;. I. tii~~"'*. it ~jIj 9!- A. .ft, ~ 1hR.~:l~. i. .~. Shah(l994) '-*1*.1>\(1996), #..f}]')t(1995) Cronin -l-A(1994)' -*1*-1>\(1996)' #'.f~1)t(1995)' It1t ,1;(1996) Liu -l-A(1997)' -*1*-1>\(996)' l*-tll)t(l995) , '*-ft'l (1996). i Cronin -l- A(1994) , Shah(1994) , -* 1*-1>\ (1996) , #. til 1)t(1995) , ,*-1t:€ (1996). Cronin -l-A(1994)' l*-*~1)t(1995)' -*1*.1>\(1996). Liu -l-A(1997)' #.tl'J(1995) , '*-1t:€ ( 1996)' -*1*.il (1996) -*1'*-1>\(1996) , l*-.fJJ 'J(l995) Cronin -l- A(1994) , Liu 1f A(1997) , #.tll)t(1995) ; .f:. .t;.:t:JLl,IJ:.t:~~~. J.i .ft, W-1} ~ *; ~AfiJl;t-fh. liE- J: 1.ti 1t- W- *J ~~ .ft. J.i.ft, W-JlJl~ 1t1R.1ft~ ~ J:. tH)lf;~ fJ;. ~~~. ;t-1h. ~J:.-tr.. 'It-f-1tHtkx.JJ ~J:.:t1f;J. i. .t;.}]Il~. 1'*-1>\(1996). w-.t;.~ij.i!-fi!. ,jjj t;. :t1f;J W-l,Uft M ~. • t;.~ ~ '" W-l}11 ~ tll~l*l w-m~ ~J:. .. ::t~fJ;. /{,'~rn. ~1fl}ll~. 1}~l*l$.;X.1}~~IUJ~i!-fi! ~I.#'&Hl~. -*1*-1>\(1996) -*1'*-1>\(1996) -*1'*-1>\(1996). *'. I. fj: t~ it 9!- MJ if ~ r'w.m~/{,'~ J:~1£* Malone(1987H~ ~. Cronin -l-A(1994)' Liu -l-A(1997)' Shah(l994) , #.t11 1)t(l995) , ,*-1t:€ (1996) I Liu -l- A(1997) , #..fJJ 1)t(l995) , -*1'*-1>\(1996) Shah{l994) , #'*~'f-(1995)' ,*-1't:€(l996) Liu -l- A(1997) , Shah(1994) , -*1*-1>\(996) '*-ft:€ ( 1996) , -*1*-1>\(1996) Shah(1994) , -*1*-1>\(1996). Rif iJ!] ;H1R.#~t:i!il!! 't-f-1t a!] 1j1 ~(Electronic market)w. 'It -f-1t ~ jlf}f. (Electronic Hierarchies)i't.ll' *111~iUHl*, ' i1i1 :itll-f-~~1!t1::r- R i'''* .p~~~ * ' t.""i" ~~k'~i'.I>\.~J:.t.~~~.·~~*~a'~~~~.~~.~a~.p~~. 'i1i1. ~~~~.~~.-f-~jlf}fM~ • • ~~.;t})tiE.~&·. ;ff. Streeter. -l-(1996)~~ ~. 'f k!!,if JJl,. , ~~~ iJ!] r.1) M;Ai.1~ iE- -t 'if jlA ~ t;. F. ' • ",;Uj ,. YA J.t. ~~A~$1t#·t.~-~*a'iE-J:.t.~ • • ,~t.'~~~IAA~t;.F1*.#.~~ M.·~~~t.if~T:-'*rnM~.&.iE-t~±J.i~' • • 9!-.~.ft,W·~'A.*1;!';x"J,~~~~tiE.~V~~~lA·. -=-'. 1}~~/{,'k!!,'ifYAtitbeJl~~.:ft..*,fj:M{,f:·.

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(27) *~. •• ·'+~.·'-.'~~A+~.~~. 145. 23. McBridge, Neil(1997), "Business use of the Internet: strategic decision or another bandwagon," European ManagemeIlt}ournal, 15(1), pp. 58-67. 24. Nolan, Richard L.(1979), "Managing the crises in data processing," Harvard Business. Re!il::~'. 57(2), pp. 115-126. 25. Porter, M. and Millar, V. E.(l985), "How information gives you competitive advantage," Harvard Business Revie~, 63(4), pp. 149-160. 26. Prakash, A.(1996), "The Internet as a global strategic IS tool," Information Systems Management, pp.45-49. 27. Premkumar, O. and King, William R.(l994), "Organizational characteristics and information systems planning: An empirical study," Information. SY~!l::ms ~esearch,. 5(2), 1994, pp. 75-109.. 28. Shah, Rawn, "The business of the Internet - an introduction to the Internet for commercial organizations," http;//www.rtd.com/people/rawnlbusiness.html. 29. Streeter, Lynn A., et al (1996), "How open data networks influence business performance and market structure," Communications of the. 39, pp. 62-73.. 30. Thong, J. Y. L. and Yap, C. S.(l995), "CEO characteristics, organizational characteristics and information technology adoption in small business," 9mega, 23(4), pp. 429-442. 31. Yap, C. S.(1990), "Distinguishing characteristics of organizations using computers,". InfofIl'!~!ion. & Management, 18, pp. 97-107.. ~YWi- ~~~Iq]~II'1mAE. ... *M.A*t• • · * t• • • • ·w.~~· ~~~.~·._ft. m~.S~A~.~·. ••~~re.~· •••••~·.~. •• ~.~_~.*t#I~.,~~~~. Internet. m ~)}(, T ' ~ Jt.. ~ I ,/i.it A: (Levene test for homogeneity of variance) ~.tt *-. 0. it A:.z.Jt *- ~ 1 *t:lJlAl:t.J- r:tl ~ It J:..z.it A:A~;f(p=0.003) , Jt.~,*IL1-~;f (p>0.05) , * • • • *m.~~~Jt..~~.z..#·.~~~Jt..~~~ • • A~Jt. • • -~.#.~ •. • ~. *,~. •••. ~~.(ro~m)·~~~~~ • • -.~.z.~Jt..~.-·.§UJt*-~.. *-~.~·~~.I~.~.3~~,*tM.A~~ltJ:..z.M~.aitA:~~~;f. (p=0.677)' Ait.)t-;ff!.~'ltAit.frla· ~~Ait.'It,AA4.&1.~.~a~Jt~·.

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