A. Marcus (Ed.): Design, User Experience, and Usability, Pt II, HCII 2011, LNCS 6770, pp. 269–275, 2011. © Springer-Verlag Berlin Heidelberg 2011
Design and Evaluation of the Customized Product Color
Combination Interfaces Using 3D Model and 2D
Illustration Display
Cheih-Ying Chen1 and Ying-Jye Lee2,*1 Department of Cultural and Creative Industries, National Pingtung University of Education,
4-18 Minsheng Road, Pingtung City, Pingtung County 90003, Taiwan, R.O.C.
2 Department of Cultural Business Development,
National Kaohsiung University of Applied Sciences, 415 Chien Kung Road, Kaohsiung 807, Taiwan, R.O.C.
Tel.: +886-7-3814526 ext.3249 yjlee@cc.kuas.edu.tw
Abstract. The objective of this study is to investigate the interactive
relationship between product color information and color combination interface on computer screen. In order to achieve the objective, this study takes the cell phone as an example. Also, two customized product color interfaces based on both three dimensional model product model and two dimensional product illustration displays via the marketing approach of experience economy are designed in the study. Furthermore, this study discusses user interface satisfaction of customized product color combination selection. It shows that both the interactive process and the resulting differ in three dimensional model display and two dimensional illustration display. It seems to be the best way for users to get a unique experience and a realistic feeling of the virtual product in 360 degrees with three dimensional model product model for displaying customized product color combination.
Keywords: customization, cell phone, image compositing, interface design, 3D
model.
1 Introduction
In the new type service and experience with novel ideas involving consumers on the interaction to lead them feel, like and change service into unforgotten experience. Consumers are affected by the experience economy with either virtual or real environment more than the traditional marketing (PineⅡ& Gilmore, 1999). Customization is one kind of experience economy tools. The diversified and customized products gradually substitute for the unified and standardized products, and then apply them to the e-commerce. Also, numerous products use modularity changes and mass customization to create many product variations and styles. For
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270 C.-Y. Chen and Y.-J. Lee
example, modularization of an automobile allows buyers to customize features such as exterior color, engine power, interior color and safety devices (Salvador, Forza & Rungtusanatham, 2002). More companies adopt customization for consumers undergoing an experience of design themselves to enhance purchase willingly. Wu et al. (2005) noted different color products can achieve different visual effects and create more pleasing and stylish product image. Therefore, different color combinations by applying image compositing technique to the customized design interface; it will give the consumers different color fascination and design experience (Lee et al. 2009). In the cell phone industry, there are many choices in colors and patterns for covers to change the look of cell phone completely. (e.g., Sony Ericsson, www.styleupcover.com: Design your own gadgets). There are many choices in devices and colors in automobile industry; “Smart” automobile by DaimlerChrysler Mercedes-Benz is particularly well-known for its mass customization in color choices (www.smartusa.com/smartexpressions).
2 Three Dimensional Product Model and Two Dimensional
Product Illustration
As Three dimensional models reach broader acceptance, their use as communication media is attracting both commercial and industrial interests. Some companies have gradually adopted three dimensional models in place of product photographic in commercial web. Three dimensional models also in place of two dimensional illustrations for displaying image compositing in the few customized design interfaces. So far, little is known about user requirements and cognitive aspects of three dimensional model display for product customization. Also the latter’s integration into the virtual product development is far from being discussed. The objective of this study is to investigate the interactive relationship between product color information and color combination interface on computer screen. In order to achieve the objective, this study takes the cell phone as an example. Also, two customized product color interfaces based on both three dimensional product model and two dimensional product illustration displays via the marketing approach of experience economy are designed in the study. Furthermore, this study will discuss the interaction of the consumer on the interface.
3 Methods
3.1 Interface Arrangement
An idealized mobile phone was divided into three product modular sections: top cover, base and camera face plate. Mobile phones are generally monochrome, bicolor or tricolor. In this study, the five common colors (white, silver, black, blue and red) were offered for top cover and camera face plate. Black was offered for the base. The study refer to the layout type of itemized color chips, which is divided into some items according to the customized color module parts of product(Wu et al. 2010), has the best grouping type for customized product color combination selection in search
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References
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