新自由主義下電視政策的取徑：台灣與南韓之比較

(1)

行政院國家科學委員會專題研究計畫成果報告

新自由主義下電視政策的取徑：台灣與南韓之比較

研究成果報告(精簡版)

計畫類別：個別型計畫編號： NSC 95-2412-H-002-019- 執行期間： 95 年 08 月 01 日至 96 年 12 月 31 日執行單位：國立臺灣大學新聞研究所計畫主持人：林麗雲計畫參與人員：此計畫無參與人員：無報告附件：國外研究心得報告處理方式：本計畫可公開查詢

中華民國 97 年 03 月 30 日

(2)

■ □

NSC95-2412-H-002-019

95 8 1 96 12 31

!

"

#

$

%

&

'

(

)

■* + , - . / 0 1 2 3 4 5

□* 6 7 8 9 - . / 0 1 2 3 4 5

□- : + ; < = > ? 2 3 @ A B ' C D E 4 5

□+ ; F 0 G + , 0 G H 4 5

I

J

K

L

6 <

M

N

0 G

O

2008

3

30

(3)

NSC95-2412-H-002-019

P

95 8 1 96 12 31

K L 6 < M N 0 G O

Q

R

S

TU

V

TW X Y Z [ \ ] ^

1990!" # $ % & ' ( ) * + , - . /0 1 + , 1 2 3 4 5 6 + , 78 9 : ;< = > ? @ A 5 B C D E F G H IJ K) L M N O P F Q R S T U S < = > ? V W X 5 B Y Z M [ \ ] ^ _K` a b c d B e f g S h i jkl m N F n o p q r s 7t u v w x M N y z { | S } ~ 5 a / ' ( 1 2 N 0 1 + , 1 2/ 5 + , t U 3 u v jk ¡ jk¢ £ ¤ M t N ¥ ¦ i § ¨ © ª « ¬ ® T ¯ ° ± j² ³ ´ µ ¶ · ¸ ¹ º » ¼ ª T ¯ ½ ¾ ¿ À b Á Â Ã Ä T ¯ ¢ Å Æ Ç ÈÅ$ É Æ Ç Â ª Ê Ë Ì Í Î ] T ¯ = Ï i Ð Ñ Ò ~Ó Ô Õ Ö × Ä T ¯ ¢ Å ª Ê Q Ø ± Ö ¸ ¹ i ° Ù Ø Úª ' ( Û Ü Ý Þ ß à á 5 â ã ä å æ i ç È- . N 5 è é ê ë ì í ° ± i î ï ¢ ð ñ k7ò ó jk ô õ ^ ì í ö v ç È´ µ 5 è é Ò ÷ % ß à ì í È ø ¸ ¹ + , ì í ' ( 1 9 U ì í ù ú t û ü ýþ ì í ' (

Different Paths to Neo-liberalism in Television Policies –

Comparing South Korea and Taiwan Abstract

Since the 1990s, both Taiwan and South Korea have adjusted their television policies towards neo-liberalism. However, the two countries have been taken different roads, with different consequences. South Korea became the large exporter of programs (known as Korean wave), while Taiwan, the importer.

This study traces the paths taken by the two countries. It mainly asks: in what historical contexts have the two countries followed different paths? What were their logics? And what were the impacts of the

(4)

transformation?

According to the analysis, South Korea has adopted a hand-on policy. Facing the inevitable arrivals of foreign programs, South Korea, deepened by crisis consciousness, consolidated national resources (including private capitals) into media industry and continued to produce programs. Moreover, the state still imposed restrictions on the ownerships, the number of channels and the percentage of foreign programs; thus the demands for foreign programs did not rise sharply. Consequently, when other countries needed programs, South Korea would be the main supplier.

By contrast, Taiwan has followed a hand-off policy. Taiwan imposed loose restrictions in ownerships, the number of channels and the amount of foreign programs. As the number of channels increased, so did the demands for programs. In the

multi-channel environment, the market share per channel was reduced. To gain profits, the channel providers reduced the costs by importing foreign programs. Taiwan has become a large importer.

This study has future implications. Firstly it helps build communication theories rooted in the dynamic relationships between global capitalism and national states in East Asia. Secondly, it helps understand the cross-border communication after deregulation. Thirdly by comparing the impacts of different policy alternatives, it helps propose media reforms.

Keywords: comparing histories, neo-liberalism, globalization, East Asia

q 1980 !"i þ ¸ ¢ ¬ Q 7 Â 0 å ° ' ( ₁₉₇₀!" À 7N ¢ À 0 1 å ú ò ó ' ( § Â 0 1 ~ _{de-regulation} ' ( b c ! " ò ó # $ $ % & U ' Ú( ) * + _{Bauman,2002[1998]} 69-73 , e Â ì í ' ( § 0 1 < 5 k - 2 . / 0 1 2 3 U ì í 4 i 5 è ì í u v 9 V W ³ 6 w ì í 7 8 Q · [ 9 5 è % u v ´ µ _Garnham,1990₁₀₅ . / ì í ' ( § < 5 k: Ú û ; < = 9 æ* ~> 7k_{denationalization} ? ì í u v 6 5 @ 76 5 A B N < = 6 5 ô * k_{liberalization} ? C Q < = D v b c v ª @ E ø* 6 w b c F G ö H v I Ú_{commercializing the public}

sector ? b c ì í v ª A 9 i J K $ L N F n M 9 IJ & Ç 3 4 IJ < = ¢ U b c 4 N O ; * ä $ % U 6 5 @ Ä X_Murdock, 1990_10-13 P { | 7 & 4 Q R S ₁₉₈₀!"i { | 7ó T R ° é U 7c , ! f 7´ µ V W X Y jkZ ` a 7 [ >7 \ » T R l] ^ XO ¢ Q R _Banerjee,

2002₅₂₄K_Kitley,2003₃K_{Pashupati,Sun and}

McDowell,2003₂₅₃ ) * k ' ( _ 9 < 5 k kC Q @ E ª ` a < = ¢ O ¢ Q R & ö v 5

(5)

H v k_{Hong and Hsu,1999}₂₂₈K Banerjee, 2002₅₂₆K_Murdock,2004₃₀ ) * b { | c û 2 0 1 + , 1 2 & ' ( c û 2 7 Ú ' d lm jkå e ú t f0 1 + , ` g U ( X Y h g ^ : i j k [ 9 e M + , l¡ 1 2 b suppression+ k N _inaction : z m

access_Sparks,2004₂₃K_{Thomas, 1999}

246Kn o , _p q p r s ₁₉₉₇ 131-137K_{Pashupati, 2003} b 7` Ú û 2 5 + , ' ( 1 2` a N ° Ù a Úú [ t ª g õ ^ ¢ ð ñ k + , 70 1 u + , v 2 U S ì í ì í u v j ke ¡ jk¢ £ Â 5 t _{Murdock, 2004}₃₀ õ ^ * ä < w /< 75 T z ç È- . « ¬ / # R N ¢ Y l ç [ 9 x @ Z d y z ₁₉₈₁ S { ´ µ | x @ ' /# ₁₉₆₀ !"´ µ "~} ~ H ] d B ] S{ ₁₉₈₀!" 9 /# 5 k: Ú ³ ç l' d A _{Choi, Higley, Huang}

and Lin,1999_90-91 { ₁₉₉₀! " /, k b _Pempel,1999_372-373K ₁₉₉₉ /# 0 U ì í 7 8 -- ì í ¢ 7 8 ëk * 7@ E ` a 78 9 _Kim, 2000₅₆ a å ° t /# : M U < = d B i _{SBS(Seoul Broadcasting} System,« ₎Â S f / # ₁₉₉₀!"¶ 9 : M U i < = N 5 B Y Z _{Kim, 1996,1997,2003} ` a /# _ 9 kC Q @ E H v kä lm < = ¢ Q R ( ) a û b /0 1 + , 1 2 3 4 5 5 a ? N 0 1 + , 1 2/ 5 + , t U 3 u v jk ¡ jk¢ £ ¤ M t ô 3 4 ± å ° /0 1 + , v 2 t ` * [ i þ U & u @ x @ Z d 9 ? ýä 7 Ù ? ` : ;< = ¢ J K < $ fý5 é U u v x @ Z d 9 ? ä é U 7 ₁₉₉₀! "c f e ¡ a < = ¢ g R P F ù u ` fÔ ¢ u v IJ H v x @ Z d 9 £ N ¤ ì f+ * u v 7³ ý N ä jkÀ Ê ý¥ R ¢ £ ¦ ¤ § ¨ © ø7 5 ª M « ¬ ® ` 5 ø ¯ æ ° D v 5 è ¥ ¢ 7û ± ² Ø ö ¯ ô * } ~ L ` N 5 æ³ û + m å À ¯ ´ ¯ ø µ ¶ H v 5 $ û ½ Kë £ · ¸ ¸ < = D v û 1 ¹ º / ! f » ¼ ½ ₂₀₀₆ ` a * } ~ ) æ\ 5 < = | £ ýé U 7& ¾ ë|

(6)

1980!" ¿ À : Ú i Á ' Â Ã "ø N Ä K ý K é U 7 » þ ð ñ < 5 k : ; < = ¢ Q R d B ì í u v Å ₁₉₉₄! : æ7d B 1990!"¶ Æ ´ d B & í C D ) * 7³ ý¿ À } ~ H ] ø7 5 B Ç È k £ : ;< = É > ? Q R Ê ý S( ) Ø N 6 5 @ § ' £ 5 X Ê Ë 1993! 5 B È 5 B v ª 5 ôæ* C D v ª ô* Y Z v ª K /ª û Ì \ % Ç Í \ V W > ? Q R Ê ý X ` a U ö v Î s Ï > ? ¥ R 5 B Y Z É Ð Ñ Ò ¢ ¥ R Y Z ³ Ó 5 C D "° O C D Ô ₁₉₉₇_157-171 5 B v ª É Â b Õ d B ø Ö 5 & P P × Ã ( ) Ö 5 & Ø ôM i Ù Ú Û j kÜ Ý Þ ß ó ₂₀₀₅_38-40 ( ) Ø N § ' £ Ê ýà K v ª g ü P F f5 B C D É I æ = á É â P F ã æ = C D × & Ç ( ) # ä å v ª ^ b M æ P F ^ \ » Q R O P F É â Q R O P F ç P F 5 X Ô ₁₉₉₇_171-173Kè N é ₂₀₀₄_34-55 ` a ₁₉₉₀!" ' ( § g , e * < 5 k d B § I J æ7< = : < = ¢ 5 B § ýA N 5 k i < = 5 B N P F § Ê Q R O P F ₁₉₉₈! ê ë 5 d B b c k: Ú ) t 5 X ₁₉₉₈! b ? E 1 b c í ₂₀₀₀ ! 4 ¿ ¤ ò ? M U Úd B b c k ₂₀₀₅! ì M æb æ í î ? ï b c k f ] k ï J R b c & Ä ? M U ) < = 5 B d B õ ^ q þ b c & l¨ © ð ¸ ñ ò x @ Z d 9 ' £ ê ë Ê ~ ) ó A ô é U 7 u v l 1970!" 5 ø7d B b Á S ] ~ & í b Á KBS 9 á õ × ö ÷ Kã 5 /7< = ø } D v 6 5 ) * 1973! ' £ KBS¿ N b c | ê ë c ~ 1980!" Â ö ' B ð ù ú i b c $ N ° /7d B A B N b 5 M N KBS2i MBCjk » ¼ ½ 2005 f 5 P F É N ç é U ù u ¨ © 1980!" 9 4 ¿ À : Ú? * 5 4 b c kN º / K i b c N û g û ü T ý þ b c ; f+ g * } ì 4 ¿ ? b d B b Á KBSMBC ß ó Ñ ¿ ¤ 5 N b c ò ó § g i 5 b c N 1990!" ê ë Ê k: Ú t : < = ¢ O P F Q R ) c i 5 b c N ³ g < = ¢ Q R P F ù u f + * é U « ¬ 1990! : M U < 5 d B ) ' £ ö ÷ Æ æ7 b Á f+ * É > ? ` a SBSý U ? x /7b c S{ 5 B = ' £ Ê 6 5 @ ( ) Ø N 1995! [ 5 B È 5 B v ª 5 ø v v Y Z l] v C D v 6 5 @ = É > ? + ¹ Q Â Y Z 2

(7)

G ö P F ç k ` a 5 B Y Z i b Á N f ø v ª # + ¹ G ö v l] Ì \ % Ç % Ç ¤ ₂₀₀₀_34-36K_{Lee and Joe, 2000}

144 ( ) Ø N = ¶ 9 5 B Y Z C D E F 5 X f 5 M i § * ç P F KO P F 2 Ö øM i Kf O P F + ¹ r í " ` N 5 B ¢ 5 XN O d B P F Ê M [ _ { ' £ Ê C g < = > ? ¥ ¢ P F ç k = U O þ @ E ' £ g à kjku v 2 = U ð ñ : @ E _{Shim, 2002}340) > ? d È¥¢ 5 B Y Z 2 ¥¢ P F v ` a P F ç kv 5 ¢ f N P F v 5 í : ' £ Ê d B í " æ õ Å O ç P F ₁₉₉₃!N ₁₀ ir s P F v @ E ª x 5 X b cd B 5 Ô § ¨ © c 5 g S h 5 B ´ µ _ b cd B × & Ç ( ) § c ¶ ! i 2003!" d B ¶ # M ªi§ & Ç ( ) i M i§ × & $ y m ₂₀₀₄ !₁₁%25& å ° / 7 b c _ 9 H v k ä $ L & Ç ] × i ( ) N g 9 þ ç kP F _Lee,1997₁₆₈ é U j k u v V W b c 5 ä ' ( . / f ¥¢ P F ù u Ê ¥R ¢ u v 8 ) ´ µ * + E h ~E h Ø Ú& í _{Digital Mobile}

Broadcasting, DMBÂ 8 ) $ y m ₂₀₀₄ !₁₁%25& . / , - . S º Ü Ý ₁₉₉₈!{ | / À / 7 9 { | Ø 0 1 ` a 5 b c c * iH v l m N p 5 r s j k u v w x 2 § 6 Ö ð ñ Ù ₁₉₉₀ !" # $ % & ' ( ) * + , - . / 0 1 + , 1 2 ó 5 6 + , 7 : ; < = > ? @ A K< = 5 B Y Z 3 \ M [ C D E F G H I J K M N O P F Q R S T U S X 5 B Y Z V W f < = ¢ C g P F ù u b cd B e f g S h ij k l m N F n o p q r s 7 t u v w x M N y z { | S } ~ 4 ` ® V W T ý t] f 5 ó ì ì M + 9F n 6 7 ô i M 4 8 ) ^ g m Ý Þ f 5 Ê Ë 3 4 " 9 M T ¯ 8 ) 9:´ ; ø M 4 ³ û kN 4 ' ( Ê 4 * < ð ñ k b ò ó c 5 Ú ë æ< ò ó = ä 5 ì í = 2 ¥R ù u é U u v ; > ? @ S * A 5 B j ¢ Å ° Ù + ` a N O j ¢ Å * æÉ X ý þ ª C D E A 5 ¨ © » ¼ ½ ₂₀₀₅ F x @ 7 ] õ ^ G H I 8 J ₈₃9₉₄!₁₀% K1-34 _{NSC93-2412-H-030-001-} » ¼ ½ ₂₀₀₆ F x @ ¢ 3 e M G H ï ì í 8 :J ₉9₂₀₀₆!₇%K_71-112 ₂₀₀₀ F & Ç ' d l m

(8)

¸ ¹ ~ & Ç ( ) : [ t S U & Ç u v 3 t G H& Ç 8 J ₁₅_183-208 tL M ₁₉₉₉ F ~Á ' Â Ã " ø NG O P ' d l m 8 , d B ] ¿ ¤ G H& í J 13:87-122 tL M ₂₀₀₂ F ' ( U ] Q ¥ R S ;ð ! T ® U V W G ' É ì í 8 Û X H ;ð !¥ R S ó Y © ± j J K_303-350 Z ' É ì í 8 Û Ô ₁₉₉₇ H[ 5 B ´ µ ç t 7 ' ( ¸ ¹ J ' d É 8 I 6 \ Ï ± j Ù Ú Û j k Ü Ý Þ ß ó ₂₀₀₅ H[ t ] 4 ' ( S ö Ø ^ _ J Z kª

Banerjee, I. (2002). The local strike back: Media globalization and localization in the new Asian television landscape.

Gazette, 64:6,517-535.

Bauman, Z. (2002[1998]). Work, consumerism and the new poor.

Buckingham, England: Open University Press. ` a b c ` ₂₀₀₂ Hkd e f J Z g

Bell, D. (1995). Communications, corporatism, and dependent development in Ireland. Journal of

Communication, 45:4, 70-88.

Bolin, G. (2004). The value of being public service: The shifting of power relations in Swedish television production. Media

Culture and Society, 26:2, 277-287.

Born, G. (2003). Strategy, positioning and projection in digital television: Channel four and the commercialization of public service broadcasting in the UK.

Media Culture and Society, 25:6,

773-799.

Bourdieu, P. (2002[1998]). Contre-feux:

Propos pour servir a la resistance contre l’invasion neo-liberale. Raisons

D’agir. ` h i j ` ₂₀₀₂ Hik l k --m ù æ< n | ò ó : ÚJ Z o p

Brants, K. and Siune, K. (1992). Public broadcasting in a state of flux. In K. Siune, and W. Truetzschler (Eds.),

Dynamics of media politics: Broadcast and electronic media in Western Europe (pp.101-115). London: Sage.

Castells, M. (1998[1996]). The rise of the

network society. Cambridge, MA:

Blackwell Publishers. ` q r Â ` ₁₉₉₈H . ò ó s q J Z t u

Choi, J., Higley, J., Huang, T. and Lin, T. (1999). Elite settlement and democratic consolidation in Korea and Taiwan. In C. Moon and J. Mo (Eds.),

Democratization and globalization in Korea: Assessment and Prospects (pp.

89-110). Seoul: Yonsei University Press.

Chomsky, N. (2000[1999]). Profit over

people: Neo-liberalism and global order. New York: Seven Stories Press. ` v w x y w z ` ₂₀₀₀ H ð ñ { |J } ~ } ~ = 9 ò

(9)

communication. London: Sage.

Garnham, N. (1995). The media and narratives of the intellectual. Media

Culture and Society, 17:3, 359-384.

Hong, J.H. and Hsu, Y.C. (1999). Asian NICs' broadcast media in the era of globalization: The trend of commercialization and its impact, implications and limits.Gazette,

61,225-242.

Horrocks, R. (2001). Conflicts and surprises in New Zealand television. In J. Farnsworth and I. Hutchison (Eds.),

New Zealand television: A reader

(pp.245-259). Palmerston North: Dunmore Press Ltd.

Jakubowicz, K. (2004). Ideas in our heads: Introduction of PSB as part of media system change in Central and Eastern Europe. European Journal of Communication, 19:1, 53-74.

Kim, S. D. (1996). Expansion of the Korean television industry and transnational capitalism. In D. French and M. Richards (Eds.), Contemporary television: Eastern perspectives

(pp.91-112). New Delhi: Sage.

Kim, S. D. (1997). The political economy of the Korean television industry: State, capital and media in globalization. Unpublished doctoral dissertation, Indiana University.

Kim, S. D. (2003). Strong state, stronger capital: The political economy of the Korean television industry in the

context of globalisation. The Journal of

International Communication, 9:1,

52-80.

Kitley, P. (2003). First principle: Television, regulation and transversal civil society in Asia. In P. Kitley (Ed.), Television,

regulation and civil society in Asia (pp.

226-245). London: Routledge Curzon. Kwak, K. (1999). The context of the

regulation of television broadcasting in East Asia. Gazette, 61(3-4), 255-273. Lee, C.(1997). Rating competition and the

patterns of South Korean public television programming, 1990-95.

Asian Journal of Communication, 7(1),156-169.

Lee, S. C. and Joe, S. K. (2000). Key issues in the Korea television industry : programmes and market structure. In D. French & M. Richards(Eds.),

Television in contemporary

Asia(pp.131-149). Sage Publications.

McQuail, D. (2000). Some reflections on the western bias of media theory. Asian

Journal of Communication, 10:2, 1-13.

McQuail, D., Siune, K. and Truetzschler, W. (1992). From structure to dynamics. In K. Siune, and W. Truetzschler (Eds.),

Dynamics of media politics: Broadcast and electronic media in Western Europe (pp.1-7). London: Sage.

McQuail, D., Mateo, R. de and Tapper, H. (1992). A framework for analysis of media change in Europe in the 1990s. In K. Siune, and W. Truetzschler (Eds.),

Dynamics of media politics: Broadcast and electronic media in Western Europe

(pp.8-25). London: Sage.

Meehan, E.R. (1986). Critical theorizing on broadcast history. Journal of

(10)

393-411.

Murdock, G. (1990). Redrawing the map of the communications industries:

Concentration and ownership in the era of privatisation. In M. Ferguson (Ed.),

Public communication (pp.1-15).

London: Sage.

Murdock, G. (2004). Past and posts: rethinking change, retrieving critique.

European Journal of Communication, 19, 19-38.

Park, M., Kim, C., and Sohn, B. (2000). Modernization, globalization and the powerful state: The Korean media. In J. Curran & M. Park (Eds.),

De-westernizing media studies (pp.

111-123). London: Routledge.

Pashupati, K., Sun, H.K. and McDowell , S. D. (2003). Guardians of culture, development communicators, or state capitalists? A comparative analysis of Indian and Chinese policy responses to broadcast, cable and satellite television.

Gazette, 65, 251-271.

Pearce, M. (2000). Structured action in Australian broadcasting policy: Pay TV.

Media, Culture & Society, 22:3,

347-354.

Pemple , T. J.(1999). Democratization and globalization: A Comparative study of Japan, South Korea and Taiwan. In C. Moon and J. Mo (Eds.),

Democratization and Globalization in Korea: Assessment and Prospects (pp.

369-400). Seoul: Yonsei University Press.

Porat, M. (1978). Communication policy in an information society. In G. O.

Robinson (Ed.), Communications for

tomorrow (pp.3-55). New York: Praeger

Publishers.

Santos, J. M. C. (2003). Out of reach: Television, the public sphere and civil society in the Philippines. In P. Kitley (Ed.), Television, regulation and civil

society in Asia (pp. 131-147). London:

Routledge Cuzon.

Shim, D. (2002). South Korean media

industry in the 1990s and the economic crisis. Prometheus, 20:4, 337-350. Sparks, C. (2004). The problem of

globalization, Global Media and

Communication, 1:1,20-23.

Thomas, A.O. (1999). Regulating access to transnational satellite television: shifting government policies in Northeast Asia. Gazette, 61,243-254. Youn, S. (1999). Deregulation and

commercialization of the broadcast media in Korea. In AMIC (Ed.),

Public service broadcasting in Asia: Surviving in the new information age

(pp. 85-91). Singapore: Asian Media Information and Communication Centre, School of Communication Studies Building, Nanyang

(11)

行政院國家科學委員會

專題研究計畫

出國田野調查研究報告

NSC95-2412-H-002-019

P

95 8 1 96 _2

` _

K

L

6 <

M

N

0 G

O

æ « ( " p V $ É Æ Ç ª ü Ë Ì & í ( ª ª ª Ê h × Ä ¢ Å ³ Ë 7 b z m á i N Ø tÉ

2007!12%13&26& c14&

13; X ì « Ë ¨ Ø t 14ª~ Æ v ¨ Korean Press FoundationÉ 4 ´ µ ¢ Å 15Ë ¨ ~ & Û Korean Broadcasting Institute; ß $ y m (Lee Manje) Ï 16&~Ü j Ò 4 ´ µ ¿ À T ¯ ¾ 17æ~b 4 ¿ People’s

Coalition for Media Reform, PCMRÉ 4 ´ µ ¢ Å Ë ¨ ó Kim Ok Chin

18ôË ¨ ~ & Þ ß ó Korean

Broadcasting Commission, KBC Þ

Choi, Min Hee & í ' ( ö [_{Baek, Eunice}

19ø Ë ¨ ~b cC D _RTV& P F X l ° _{Team Manager/}

Programming/ Broadcasting Division _{Kim, Chun-jik}

20;Ë ¨ ~ & b Á _Korean

Broadcasting System, KBS P F X V [ ç k= _{Programming and}

Planning Team ø_{Kim, Young}

21ªË ¨ ~ Æ v Þ ß ó _Korean

Commission for the Press, KCF Þ ¡ b ó É 8 ì í Y Ü ¢ Kim, Seo-Joong Ë ¨ ~ & Ç b ò _KOBACOð ñ Ø 0 Y ß Yim, Hyundo 22~b 4 ¿ À _CCDM É & ´ µ ¢ Å 23&Ë ¨ ~b 4 ¿ À _CCDM ö Ø [_{Kim, Yu Jin} 24æË ¨ ~j k _Munhwa Broadcasting CorporationP F X [_{Programming Department and}

Planning Team$ £ ¤ _{Lee, Kil Seob}

25ô Ë ¨ ~ j k á j k 4 4 ' ( [_An, Sin-Young 26øË ¨ ~j k _Munhwa Broadcasting Corporationó b ¥ _{Kim, Jil-Sou} y ° ¦

(12)

(13)

NSC95-2412-H-002-019

200712132614 KBC KBI ! " # $ % & ' ( )* + , - . / 0 12 3 4 5 67 8 9 : ; < = + , > ? @ A B 9 C 9 D E 9 F G % H I J K L MN O < G % ? P Q 1+ , R ? P Q D ST U V ? P Q 6 W X EY Z [ \ ] ^ % E 200712132614 131_6 Z ` a b c - . d e < f \ ] E

141g6h, 7 i j k l1Korean Press Foundation65 m n o p q L ME

151r6< f h, > ? s l1Korean Broadcasting Institute6G t u v w (Lee Manje) x y E

1616hz { | } l~ n o p q D @ E

171)6hST n l1People’s Coalition for Media Reform, PCMR65 m n o p q L M< f Kim Ok Chin E

1816< f h, > ? l1Korean Broadcasting Commission, KBC6 G Choi, Min

HeeD > ? P B ; Baek, EuniceE

1916 < f hS lRTV> ? 1Team Manager/ Programming/

(14)

201_6< f h, > ? S l1Korean Broadcasting System, KBS6 D D # 1Programming and Planning Team6 k ¡ 1Kim, Young Sam6C? P # #

Koh, Chan-SooD ; ¢ £ f ¤ ¥ R D # ¦ § ¨ 1Sheril Park6E

211g6< f h, 7 i l1Korean Commission for the Press, KCF6 G © ª S ^ « ¬ z ® Kim, Seo-JoongE< f h, > 8 S¯ l1KOBACO6 ° ± \ ² ¥ Yim,

HyundoE

221r6hST n o l1CCDM65 m > ? p q L ME

2316< f hST n o l1CCDM6³ ´ \ Kim, Yu Jin E

241)6< f h| µ ? P Q l1Munhwa Broadcasting Corporation6 1Programming Department and Planning Team6 u ¶ · 1Lee, Kil Seob6E

2516 < f h, | µ D X ¸ l| µ n o n o B ¹ ¹ An, Sin-YoungE

2616< f h| µ ? P Q l1Munhwa Broadcasting Corporation6" k º » 1Kim,

新自由主義下電視政策的取徑：台灣與南韓之比較

行政院國家科學委員會專題研究計畫 成果報告