中英夾雜房地產廣告裡的文化意象

(1)

(2)

ᔈ

ᔈҔᇟقᏢፕЎ໣!

!

Ь ጓǺଯྣܴ

೚ᗶम!ླྀΏо!ယቺើ!

क჏ഊ!ଭᝬ҇!೚Ў⒢!

݅෩ᅓ!஭჏ॳ!ᇳࡣሺ!

ᄃࡏි!ጰ྆޹!ଯྣܴ!!

ӝ๱!

(3)

ᇞ

ᇞᖴ

ҁፕЎ໣ԏᒵޑፕЎȨमᅇѳՉᇟ਑ѡη่ᄬჹᔈᄽᆉݤޑ߃؁ჴᡍȩ

ளډΠӈ୯ࣽ཮ीฝံշǴᙣԜᇞᖴǶ

::.3521.I.113.326 வύमᚈᇟѳՉᇟ਑৤Ծ୏ᘏڗύमᚈᇟམଛᇟ! :9.3521.I.113.232 मᇟམଛᇟᔠ઩ᆶϕ୏Ԅύमᚈᇟѡჹᔈᔠ઩ޑ่ӝ! :6.3522.I.113.156.NZ3 ύमѳՉѡݤᐋ৤ޑࡌҥᆶमᅇ่ᄬჹᔈᄽᆉݤޑࣴز! :5.3522.I.113.154 ύमѳՉѡݤᐋ৤ޑࡌҥᆶमᅇ่ᄬჹᔈᄽᆉݤޑࣴز! !

(4)

ҁ

ҁਜբޣ!

೚ᗶम

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسୋ௲௤

ླྀΏо

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسୋ௲௤

ယቺើ

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسୋ௲௤

क჏ഊ

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسୋ௲௤

ଭᝬ҇

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسୋ௲௤

೚Ў⒢

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

݅෩ᅓ

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

஭჏ॳ

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

ᇳࡣሺ

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

ᄃࡏි

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

ጰ྆޹

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

ଯྣܴ

୯ҥᆵ᡼εᏢѦ୯ᇟЎᏢسշ౛௲௤

(5)

ጓޣޑ၉

ўᒍᕄγ(Sir Charles Percy Snow )ӧ 1956 ԃว߄΋ጇ๱ӜЎക”The Two

Cultures”Ǵ္य़ගډᏢࣽᏢޑΓکᏢЎᏢΓឦܭٿᅿόӕޑЎϯǴ۶ԜόᔉჹБ ޑሦୱǴ႖ሖࡐుǶ55 ԃࡕޑϞϺǴޕ᛽ϩϯޑ่݀೷ԋջ٬ӕኬࣴزᇟقޑ ѦЎسӕϘΨததֹӄόᔉჹБޑࣴزǶ೭ҁፕЎ໣ޑрހ׆ఈૈᡣ׳ӭޑΓᕕ ှᔈҔᇟقᏢޑҁ፦کࣴزБݤ٠ߦԋӕϘ໔׳ӭޑჹ၉ᆶӝբǶךॺ࣬ߞόӕ Ꮲࣽ໔ޑ᏾ӝᆶᐟᕏࢂε༈܌ᖿǴΨࢂѦЎسᔈ၀ाوޑၡǶ

(6)

Ҟ

Ҟԛ

मᇟ௲Ꮲᆶෳᡍ

Are We Listening Closely Enough? A Match or Mismatch Between

Students’ Beliefs and Teachers’/Researchers’ Beliefs About What

Constitutes Good, Effective Language Learning (Speaking) Strategies

Hong-Ying Hsu

೚ᗶम

p. 1

Learner Participation, Group Work, and Classroom Second Language

Learning

Wen-Hsien Hsu

೚Ў⒢

p. 38

Teaching Literacy in a Multilingual Lingual Classroom: Early Year

Experience

Tien-yi Chao

ᇳࡣሺ

p.72

A Historical Perspective on Performance Assessment: Roots, Evolution,

and Concerns

Yen-Fen Liao

ᄃࡏි

p. 88

Ꮲಞᐕำᔞਢӧमᇟ᎙᠐௲ᏢϐᔈҔ

ླྀΏо

p.98

ݤᇟ௲Ꮲ

(7)

ᙌ

ᙌ᝿Ϸα᝿Ꮲ

௖૸୯ሞ໔ࡹ۬ൂՏϷ཰ࣚ܌௦Ҕޑᙌ᝿ࠔ፦ຑໆБԄ

ጰ྆޹

p. 130

ӕ؁α᝿ޑᇟნ

஭჏ॳ

p. 144

ᙌ᝿ᆶউ౛Ǻᙌ᝿ǵᙌ᝿౛ፕ/ፕॊϐΓЎᏢ܄፦

ଭᝬ҇

p.153

ޗ཮ᇟقᏢ

Ѡ᡼ύम֨ᚇ܊Ӧౢቶ֋ύϐՋБЎϯཀႽ

क჏ഊ

p.167

αᇟ໺ኞᏢ

Ѡ᡼ે๎ύޑϜ࡟قፕཀ఼ᆶᇡޕ߃௖

ယቺើ

p. 185

ीᆉᇟقᏢ

मᅇѳՉᇟ਑ѡη่ᄬჹᔈᄽᆉݤޑ߃؁ჴᡍ

ଯྣܴ

໳ηਤ Ֆৎ๮ ഋࠄᑪ

p.220

(8)

167 167

Ѡ

Ѡ᡼ύम֨ᚇ܊Ӧౢቶ֋ύϐՋБЎϯཀႽ!

!

क჏ഊ!

!

൘Ƿጔଆ!

ҁࣴز௖૸Ѡ᡼ύमЎ֨ᚇ܊Ӧౢቶ֋္ՋБЎϯϐཀႽǶ܊Ӧౢ཰ӧҁ፦΢চឦ ၨӧӦϐౢ཰ǴӢځᎍ୧ჹຝεӭኧࣁӧӦΓǶՠ߈ԃٰǴՋБࡌᑐ೛ीᢀۺς೴ ᅌЬᏤѠ᡼܊Ӧౢѱ൑ǶࣁΑाᇙ೷Ѡ᡼܊Ӧౢࠔ፦ᆶՋБ୯ৎ܌ࡌ೷ϐ܊ౢڀԖ ӕኬࠔ፦ϐӑຝǴࡌᑐ୘ӧځࡌਢύ٬ҔՋБ॥਱ϐࡌᑐ೛ीǶ!܊Ӧౢቶ֋ϦљΨ ӢԜӧቶ֋ౢࠔӜᆀǴკਢङඳϷЎਢᇥ္ܴεໆ٬ҔमЎаϷՋБЎϯЬᚒаᇙ ೷ቶ֋ౢࠔȨ୯ሞϯȩǴȨࠔ፦ߥ᛾ȩǴϷȨ੿ჴ܄ȩȐauthenticityȑϐޗ཮Ј౛ཀ ကȐsocio-psychological effectsȑ(Hsu 2008, in press)ǶԖᜢ܊Ӧౢቶ֋٬ҔमЎϐࣴ ز่݀Ǵـ(Hsu in press)Ƕ !!!!ҁࣴزϐҞޑӧ௖૸Ծ 2::: ډ 3116 ԃǴӧᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္٬Ҕ ՋБЎϯཀႽϐᡂᎂǴаᕕှӄౚϯࢂӵՖቹៜᆵ᡼ύमЎ֨ᚇ܊Ӧౢቶ֋္٬Ҕ ޑՋБЎϯ׎ຝ-ќ΋Бय़ǴԜࣴزϸࢀрᆵ᡼܊Ӧౢቶ֋ബཀπբޣӵՖӧࡌਢቶ ֋္և౜дॺ܌ᇡޕޑՋБЎϯᢀǶ! !

ມǷБݤፕ!

ҁࣴزϐύमЎ֨ᚇ܊Ӧౢቶ֋ၗ਑ٰྍӅԖٿ฽Ƕ΋฽ٰԾܭ 2::: ԃ 21 Д : В Կ 23 Д 9 ВѤৎൔર)ύ୯ਔൔǴᖄӝൔǴ҇ғൔǴԾҗਔൔ)ϐ 87 ঁቶ֋Ƕќ΋฽ ᇆ໣Ծ 3116 ԃ 21 Д 2 ВԿ 23 Д 26 ВٿঁъДѤৎൔર)ύ୯ਔൔǵᖄӝൔǵԾҗ ਔൔǵ᝴݀Вൔ*ϐ 306 ঁቶ֋Ƕ΢ӈϖৎൔરࣁ 2::: ԃک 3116 ԃѠ᡼วՉനቶϐ ൔરǶ! ӧ᏾౛ၸᘠቶ֋ਔǴऩՋБЎϯཀຝр౜ӧύЎ܈मЎౢࠔӜᆀ(product name)ǵϟ ಏౢࠔϐϣЎ(body copy)ǵ܈კਢङඳೀ(background visual)Ǵ೭ኬޑቶ֋ωӈΕҁ ࣴزϐၗ਑ٰྍǴӢԜᇆ໣ډ 2::: ԃ 98 ঁቶ֋Ϸ 3116 ԃޑ 2:7 ҹঁਢǶՠӢԖ٤ ࡌਢቶ֋ᗨڀԖ࣬ӕౢࠔӜᆀǴࠅ٬Ҕόӕޑހय़೛ीϷЎਢ೛ीހҁቶ֋Ǵࣁᆒ ྗඓඝჴሞࡌਢҹኧǴᗉխख़ፄीᆉ೭٤ࡌਢౢࠔӜᆀǴӢԜӧմନӜᆀख़ፄޑቶ ֋ࡕǴനࡕԖ 1999 ԃޑ 38 ঁቶ֋Ϸ 2005 ԃޑ 93 ঁቶ֋಄ӝҁࣴزၗ਑Ǵϐࡕ຾

(9)

168 168 Չໆϯک፦ϯϩ݋Ƕ !

ୖ

ୖǷࣴز่݀!

߄ 2 ᡉҢӧ 2::: ԃԿ 3116 ԃออޑϤԃϐϣ-൩ᕴ߾ኧԶقǴύमЎ֨ᚇቶ֋္٬ ҔՋБЎϯཀႽϐ߾ኧКٯவ 55&ቚуԿ 75&Ǵԋߏז 2/6 ७ǶਥᏵ߄ 3Ǵ൩ቶ֋္ ֖ԖՋБЎϯཀႽϐჴሞࡌਢኧԶقǴϤԃϣՋБЎϯཀႽӧౢࠔӜᆀǴკਢङඳǴ ϷЎਢ္ϩթϐКٯΨ೿ቚуǴౢࠔӜᆀ٬ҔՋБЎϯཀႽϐКٯቚߏז 3 ७)3:& Կ 66&*Ǵკਢङඳቚуஒ߈ 2/6 ७)3:ʘԿ 51ʘ*ǴЎਢϩթКٯ߾λ൯ԋߏ)93&Կ 98&*Ƕ΢ॊၗ਑ᇥܴǴᆵ᡼܊Ӧౢύम֨ᚇቶ֋٬ҔՋБЎϯཀႽςԋࣁѱ൑ཥޑ ว৖ᖿ༈ǶௗΠٰԖᜢՋБЎϯཀႽӧቶ֋Տ࿼ϩ݋ޑ૸ፕ໻ज़ܭȨౢࠔӜᆀȩϷ ȨკਢङඳȩϐϩթǴȨЎਢȩ௖૸όхࡴӧҁࣴزҞޑǶ! ! ߄ 2!!2::: ԃϷ 3116 ԃᆵ᡼ύमЎ֨ᚇ܊Ӧౢቶ֋္ՋБЎϯཀႽቶ֋߾ኧр౜ϐ Кၨ! ! 1999 2005 ύमЎ֨ᚇቶ֋ᕴ߾ኧ! 87 306 ֖ԖՋБЎϯཀႽϐቶ֋ᕴ߾ኧ! 38 196 ՞ύम֨ᚇቶ֋ᕴ߾ኧϐԭϩК! 44% 64% ! !

(10)

169 169 ߄ 3!!2::: ԃϷ 3116 ԃ֖ԖՋБЎϯཀႽቶ֋ᕴࡌਢ္ՋБЎϯཀႽр౜Տ࿼Кٯ ϐКၨ! 1999 2005 ֖ԖՋБЎϯཀႽϐࡌਢᕴኧ! 38 93 ౢࠔӜᆀ֖ԖՋБЎϯཀႽϐࡌਢᕴኧ! 11 51 ՞֖ԖՋБЎϯཀႽࡌਢᕴኧϐԭϩК! 29% 55% ङඳკਢ֖ԖՋБЎϯཀႽϐࡌਢᕴኧ! 11 37 ՞֖ԖՋБЎϯཀႽࡌਢᕴኧϐԭϩК! 29% 40% Ўਢ֖ԖՋБЎϯཀႽϐࡌਢᕴኧ! 31 81 ՞֖ԖՋБЎϯཀႽࡌਢᕴኧϐԭϩК! 82% 87% ! ΋ ΋Ƿ!ౢࠔӜᆀ! ȐBȑՋБЎϯཀႽϩթࠠᄊ! २ӃǴӧౢࠔӜᆀБय़ǴՋБЎϯӜᆀϩթܭΠӈϖᅿࠠᄊǶ! )2*!ύमЎౢࠔӜᆀࣣࡰᆀӕ΋ঁЎϯЬᚒǴԶύЎӜᆀࢂٰԾܭमЎౢࠔӜᆀϐ ॣ᝿܈ཀ᝿ǶٯӵǺફऊቶ൑ New York PlazaǴΥᅟᖻ޸༜ Versalles GardenǴ ༝ξ Υฦ VendomeǶ

!)3*मЎౢࠔӜᆀڀԖՋБЎϯཀႽǴՠࢂύЎӜᆀ߾ᆶՋБཀ఼คᜢǶٯӵǺᇻ ໢Ϻ҆ CASA TOSCANA TIANMU TAIPEI ߏӼεӻ Opus 1Ǵᷤᆧձಷ Woodland HeightsǴᆘύੇ 2 ය ऍ୯ձრ׸ Green VillaǴහऍᓔ mori galleryǶȨȨຏ1ȩ )4*ύЎӜᆀڀԖՋБཀႽǴՠࢂमЎӜᆀ߾ֹӄᆶύЎӜᆀคҺՖ࣬ᜢ܄ǶٯӵǺ ᝙ξ݅ફऊ΢ࠤ RSLǴᆢΨય޸༜ The music of NatureǴԯᛥ GardenǴФࢭ੝୔ Hai Pa Wang International villaǴᖚሙୗߒ݅ Landmark of PeitouǴ ᜽ԣ୯ᇯ Modern PlazaǶ !)5* ύЎӜᆀڀԖՋБЎϯཀႽǴमЎӜᆀ߾၍ញύЎӜᆀϐѦޑЎϯۯ՜ཀကǶ ٯӵǺѭߍ the Lives of the PoetsǴѠчഓఛ A Romantic Seascape ResortǴঞჱຉ Prime Minister CastleǴ101 ଯಃ Your Style Your vogue Your quality Ȑკ 1ȑǶȨȨຏ2ȩ

(11)

170 170 კ კ1 !! )6*!ύЎౢࠔӜᆀڀՋБЎϯࡰᆀǴՠคҺՖमЎౢࠔӜᆀǶٯӵǺඩࠄݤ܎᜽Ǵ!੿ ๓ऍኻࢪ޸༜ࠤൕǴࣤ๔ഩ௽ߐǶ! ൩ᇟ਑ޑमЎӜᆀᇟݤ่ᄬԶقǴεӭኧӜᆀࢂҗӜຒ܈ӜຒТᇟಔԋǴѝԖѤঁ ၨ੝ձǴٯӵǺ๲૜፞ Build Europe at Riverside ک᛬ೌϐ೿ Discover Europe ϐम ЎӜᆀࢂҗ୏ຒТᇟಔԋǴ໡ୗѭ GOING ARMANI ࣁ୏ӜຒТᇟǴԶ 101 ଯಃ Your Style Your vogue Your quality ߾ࢂҗسӈӜຒТᇟಔԋǶ

!

ȐCȑౢࠔӜᆀ္ࡰੋϐՋБӦ୔୯ৎКၨ!

ӧ຾Չ೭೽ϩޑϩ݋ਔǴӢεӭኧᇟ਑ࢂаȨኻࢪȩ܈ᆶՋБӚ୯ЎϯཀႽև౜Ǵ ӢԜа୯ৎکӦ୔բࣁϩ݋ൂՏǴՠࢂԖٿᜪᇟ਑คݤа୯ৎև౜Ǵӧၗ਑ϣԾԋ ΋਱Ƕ΋ࣁᆶȨࣤৎȩ࣬ᜢϐࡰੋǴคݤϩᜪࣁࢌ΋੝ۓ୯ৎǶќ΋ঁᇟ਑ȨҲฦ ޸༜ The Garden of EdenȩࣁՋБЎϯ໺ᇥǴӢԜӈӧȨځдȩ໨ҞǴՠٿᜪᇟ਑ࣣ

(12)

171 171 ឦܭኻࢪ᏾ᡏཀຝǶ! ߄ 4 ᡉҢ 2::: Ϸ 3116 ԃၗ਑္ቶ֋ౢࠔӜᆀ܌ੋϷޑՋБ୯ৎǶКၨ่݀ᡉҢ೭ ٤Ӝᆀ္р౜ޑՋБ୯ৎӧϤԃϣኧໆቚуǴᅿᜪΨቚуǶԶۈಖӵ΋ޑࢂၟݤ୯ ࣬ᜢޑЎϯЬᚒࢂѠ᡼ቶ֋ബཀπբޣനངޑᒧ᏷Ǵр౜౗നଯǴٿԃКٯ΋ठǶ ќ΋Бय़ǴᆶኻࢪӦ୔࣬ᜢϐ୯ৎࡰᆀӧ 2::: ԃࣁ 84ʘǴӧ 3116 ԃࢂ 83ʘǶ࣬ჹ ޑǴमᇟس୯ৎǴӵऍǴᐞǴКٯӧ 2::: ԃࣁ 38ʘǴम୯کу৾εࣗԿ҂೏ගϷǴ ӧ 3116 ԃ΢ॊ 5 ঁ୯ৎКٯࣁ 39ʘǶӵ݀ԌନՏೀኻࢪϐम୯Ǵߚኻࢪमᇟس୯ৎ Кٯӧ 3116 ԃफ़ډ 29ʘǴόډӄ೽ᇟ਑ޑ 206Ƕ΢ॊၗ਑ᡉҢǴჹܭѠ᡼ቶ֋ബཀ πբޣԶقǴኻࢪЎϯωж߄ՋБЎϯǴԶځύᙋཱˇݤ୯ЎϯˇϒΓᓬ໡ǵਔۘǵ ॥਱ޑཀຝǴ׳ж߄ΑՋБЎϯޑᆒᡎǶमᇟس୯ৎޑж߄ࢂमऍǴЀځࢂᆶᆵ᡼ ᜢ߯ஏϪޑऍ୯ЎϯǴջߡӵԜǴᗋࢂคݤڗжኻࢪ஽ΦࠆჴЎϯޑӦՏǶ! ߄ 4!!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ౢࠔӜᆀ܌ࡰੋޑՋБ୯ৎКၨ 1999 2005 ݤ୯! 3 27и 14 27и ऍ୯! 2 18и 6 12и ࣤৎ຦௼! 2 18и 4 8и ကεճ! 1 9и 5 10и ኻࢪ! 1 18и 7 14и ቺ୯! 1 9и 1 2и ᐞࢪ! 1 9и 2 4и म୯! 0 0и 5 10и ځд! 0 0и 1 2и Ջ੤У! 0 0и 3 6и ༫Ӧճ! 0 0и 1 2и у৾ε! 0 0и 1 2и ௘լ! 0 0и 1 2и ᕴኧ! 11 100и 51 100и ! ᆶӚӦ୔܈୯ৎ࣬ᜢϐ܊Ӧౢቶ֋ౢࠔӜᆀஒӈ߄ܭΠǶ! ! ߄ 5 ᡉҢ 7 ԃϣǴݤ୯ϐཀႽҗ᜽ԣ໭۫Ǵ३ᄴεၰᘉкډЃᎿϐӦ኱Ȩഩ௽ߐȩǴ ݤ୯ξેǴݢᅟӭଚಷϐဟ๻ଚǴࣗԿೱԯୌϐբࠔΨΕӈǶ\\ຏ3]! !

(13)

172 172 ߄ 5!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ᆶݤ୯࣬ᜢޑౢࠔӜᆀКၨ 1999 2005 . ݤ୯! εӼ᜽ԣ Ritz Life ᜽ԣ୯ᇯ Modern Plaza ࡾह३ᄴ Sweet Home

ܹ໚᜽ጛ The Royal Ritz Plaza ৣε᜽ጏ Ritz

᜽ԣ.࿶ڂ European building & Garden

ύ҅३ᄴ Avenue des Champs Elysees/Champs elysee highly individual properity Ϙང३ᄴ galary

३ᄴ੝୔ Champs Special Area ЃᎿ३Ⴈسӈ ЃᎿ३Ⴈ The Garden of Paris

ЃᎿ኷ക Paris Music ࣤ๔ഩ௽ߐ

Υᅟᖻ޸༜! Versalles Garden ༝ξΥฦ Vendome

ࡵᕞ The Minimalist Style Plaza қਟঢ় The Mont Blanc ߏӼεӻ Opus 1 ! ᆶኻࢪԖᜢϐӜᆀҭࢂӧϤԃϣε൯ԋߏǴ޸༜ǵࠤൕǵኻԄࡌᑐǵЃࢶլԄձრ ࡐڙቶ֋πբޣߙ࿍)߄ 6*Ƕ! ! ߄ 6!!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ᆶኻࢪ࣬ᜢޑౢࠔӜᆀКၨ! 1999 2005 ኻࢪ! ኻࢪᖄٖ Town of European Union ੿๓ऍ ኻࢪ޸༜ࠤൕ εޔ։ൕ European Garden

ࡆӟ޸༜ The Empress European Building & Garden ཥઠኻࢪ! New European Station

᛬ೌϐ೿ Discover Europe ཥђڂኻԄࡌᑐسӈ No. 6 ΐඦ३ٓ ጏऍ༜ Barogue Resortǻ ᆶऍ୯ԖᜢϐӜᆀ߾ࢂவ 2::: ԃѝԖફऊۯ՜ډ 3116 ԃନફऊѦϐࠄуԀϷቺԀ ҶγႥޗ୔Ǵՠ 3116 ԃ܊ӦౢӜᆀύϝԖ΋ъᆶફऊԖᜢǴᡉҢફऊϝࢂᆵ᡼܊Ӧ ౢቶ֋ബཀޣЈҞύനૈж߄ऍ୯ޑࠤѱ)߄ 7*Ƕ! !

(14)

173 173 ߄ 7!!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ᆶऍ୯࣬ᜢޑౢࠔӜᆀКၨ! 1999 2005 ऍ୯ ಃϖεၰ ୗࠖႥ T-Mall

ફऊቶ൑ New York Plaza ᝙ξ݅ફऊ΢ࠤ RSL ๮ᅟၰϻ II ࣤৎ੝୔ Waldorf ࠄуԀ Golden State ᷤᆧձಷ Woodland Heights ᆘύੇ 2 ය ऍ୯ձრ׸ Green Villa ! ӵ߄ 8 ܌ҢǴᆶကεճ࣬ᜢϐӜᆀΨࢂӧໆϷᅿᜪ΢೿ቚуǴவ 2::: ԃୗߒ݅኷Ꮤ ډ 7 ԃࡕቚబՏܭᛥଭޑহ৐ǴᆒࠔՋးϷӜจາًࠔจǴࣗԿޔௗ٬ҔٰԾကε ճЎϷՋ੤УЎޑमЎॷӷ casaǴཀࣁȨ܊ηȩǴ೭٤ٯηΨᡉҢр 7 ԃٰ܊Ӧౢ ቶ֋္ՋБЎϯཀႽޑӭኬ܄Ƕ! ! ߄ 8!!!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ᆶကεճ࣬ᜢޑౢࠔӜᆀКၨ! 1999 2005 ကεճ ᖚሙୗߒ݅ Landmark of Peitou

ᇻ໢Ϻ҆ CASA TOSCANA TIANMU TAIPEI ޹ಃহ৐ Treasure in Armful of Garden & Mansion ٥ୗѭ GOING ARMANI ໡ୗѭ CASA ඩࠄݤ܎᜽ ߄ 9 ္Ǵ߄Ң຦਻ޑኻࢪࣤৎӜᆀ 7 ԃٰኧໆکᅿᜪΨቚуǴՠȨࡆӟ޸༜ȩϐम ЎӜᆀ The Empress ѝࡰᆀࣤӟԶคࣤࡆǶᐞࢪഓఛவѝࢂࠤѱӜᆀډቚబՏܭഓఛ ޑऍೌᓔӜᆀǶԶԖᜢቺ୯ޑࡰᆀǴӧٿԃޑᇟ਑္೿ѝр౜΋໨Ǵՠӵຏ 3 ܌قǴ 3116 ԃ୤΋ޑቺ୯ࡰᆀˇণᏢৎѭߍǴӧमЎӜᆀ္ഖฅԋࣁ၃ΓǴёـᆵ᡼ബཀ πբޣϐόࢗǶ! ߄ 9!!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ᆶࣤৎ຦௼ǵᐞࢪǵቺ୯࣬ᜢޑ ౢࠔӜᆀКၨ! 1999 2005 ࣤৎ຦௼ ϦᕄШৎ Beautiful Villa ࣤৎξಷ Royal Villa

୯ৎШइᓔ Royal Landmark Garden ᕉౚ⽥ᓔ ROYAL CITY PLAZA ࿶ڂդᕄ

(15)

174

ࡆӟ޸༜ The Empress European Building & Garden

ᐞࢪ ཥഓఛ New Sydney Villa

Ѡчഓఛ A Romantic Seascape Resort හऍᓔ mori gallery

ቺ୯ ๲૜፞ Rhine Award Build Europe at Riverside

ѭߍ the Lives of the Poets

߄ : ܌ӈϐӜᆀࢂ 3116 ԃཥว৖рޑǶᇟ਑ᡉҢम୯ϐЎϯ׎ຝࢂаम୯२࣬ۚ܌ Ȑຝቻ៾ΚȑǵӄШࣚനޕӜᏢ۬ϐӦӜȐຝቻޕ᛽ޑΚໆȑǵکੁᅐਔය၃ΓȐຝ ቻЎᏢȑࣁЬǶȨᓅ਱๮૟ȩᗨࣁ຀ᄬϐम୯౜жЎᏢബբȨࠖճݢ੝ȩ္ޑ៥ݤ ᏢਠǴՠӢځբޣᛥฑࣁम୯ΓǴӢԜϩᜪӧम୯ЎϯཀႽ္ǴȨᓅ਱๮૟ȩϐ٬ ҔᡉҢрȨࠖճݢ੝ȩسӈλᇥϷႝቹӵՖৢ௔ӄౚǴബ೷рᆵ᡼ബཀπբޣЈҞ ္ޑઓڻ៥ЄШࣚǶᆶՋ੤У࣬ᜢϐЬाӑຝࣁฝৎϷࡌᑐৣǴࣣឦ᛬ೌጄᛑǶ༫ ӦճǴу৾εǴک௘լ೿ࢂа޸༜کϦ༜ࣁນ؃ӑຝǶ! ! ߄ :!!2::: Ϸ 3116 ԃᆵ᡼܊ӦౢύमЎ֨ᚇቶ֋္ᆶम୯ǵՋ੤Уǵ༫Ӧճǵу৾ εǵ௘լکځдЬᚒ࣬ᜢϐౢࠔӜᆀКၨ! !! 2005 म୯

ঞჱຉ Prime Minister Castle

Фࢭ੝୔ Hai Pa Wang International villa ངฦൕ Castle of Glory

ഓ๲޸༜ Shelley Garden ᓅ਱๮૟

Ջ੤У Ջ੤УН޸༜ ԯᛥ Garden

101ଯಃ Your Style Your vogue Your quality ༫Ӧճ ᆢΨય޸༜ The music of Nature

у৾ε ྕঢ๮ NO.2 ޸༜ձრ ௘լ ௘ၮѲ܎਱ ኻ॥ૈໆ PARK ځд Ҳฦ޸༜ The Garden of Eden

!!

(16)

175 175 όՠໆቚǴЪڀӭኬ܄ǶჹܭബཀπբޣԶقǴࡰੋόӕ୯ৎޑౢࠔӜᆀջж߄ό ӕ୯ৎϐ᏾ᡏЎϯӑຝک੝ՅǴΨࢂдॺჹ੃຤ޣ܌ນ؃ޑӑຝǴ᏾ᡏԶقǴኻࢪ ϐЎϯཀႽջࣁˇЎᏢǵ᛬ೌǵᆒጏǵਔۘǵࠔښǵ਻Ꮇǵჱ፾ǵᓬ໡Ƕ! !! ȐDȑౢࠔӜᆀ္ගϷϐЎϯཀႽϩᜪКၨ! ௗΠٰޑϩ݋ஒаౢࠔӜᆀޑЎϯཀຝᜪࠠϩᜪБԄ૸ፕǴϩ݋ਔӢᇟ਑္೚ӭύ मЎӜᆀᙌ᝿ߚֹӄჹ฻ǴӢԜӧीᆉӜᆀޑЎϯཀຝᜪࠠਔǴύЎϷमЎӜᆀϩ ໒ीᆉǶӧᘜᜪӜᆀਔǴаЬाӜຒࣁЬ(head noun)Ǵӵ garden castle ᘜᜪࣁ castleǴ ՠ྽ٿঁӜຒҔೱௗຒ and ೱௗਔǴ߾ᘜࣁٿঁᜪࠠǴٯӵ garden and buildingǴ߾

gardenک building Ӛीᆉ΋ԛǶ\\ຏ4] ᇟ਑ϩᜪـ߄ 10Ƕ ߄ 21 ᡉҢՋБЎϯཀຝᜪࠠӧϤԃϣόՠኧໆቚуǴᅿᜪΨᡂӭǶӧ 1999 ԃᇟ਑ ္όමр౜ϐЬᚒӵǺ޸༜Ϧ༜ǵࠤൕ৐྅ǵᆒࠔࠔจǵᐕўӜΓǴӧ 2005 ԃ٬Ҕ ౗ᡂଯǴќѦǴѱ୔ቶ൑Ӧ኱Ϸᆶॣ኷᛬ೌ࣬ᜢЬᚒӧ 1999 ԃр౜ኧໆࡐϿǴՠϤ ԃࡕ߾ቚу೚ӭǶ! 2::: ԃύЎӜᆀЬᚒр౜നӭޑࢂኻऍӦ୔ӜǴӧमЎӜᆀ೽ϩࢂձრǴԶډ 3116 ԃǴύЎӜᆀр౜ԛኧനӭϝࣁኻऍຉӜӦ୔ӜǴԛଯࣁ޸༜ǴಃΟଯࣁ୽๮ਓᓔǵ ࠤൕک৐྅ǵձრکࡋଷǶԶमЎӜᆀ೽ϩǴനଯࣁ޸༜Ǵԛଯࣁᆶॣ኷᛬ೌࠔښ ࣬ᜢϐЬᚒǴಃΟଯࣁձრکࡋଷ׸ǵኻԄቶ൑Ƕ! а΢Ьᚒ௨ׇᡉҢԾ 2::: ԃډ 3116 ԃǴӧࡌਢύЎౢࠔӜᆀ္ޔௗрҢኻऍӦӜǴ ᇙ೷рՋБ੿ჴғࢲБԄϐӑຝȐauthenticityȑǴ΋ޔࢂᆵ᡼ቶ֋ബཀπբޣჹ੃຤ ޣЬѺϐນ؃ǴќѦࡌਢ೛ीӵձრ૓ޑ๤፾٦ڙҭࢂນ؃ЬືǶ3116 ԃᇟ਑ᡉҢ рࡌਢ೛ीόՠाԖձრکࡋଷ׸ޑ஽໕๤፾ǴᗋाԖࠤൕک৐྅ޑࣤৎ਻ᎷǴϷ ફऊЃᎿਓᓔޑ୽๮٦ڙǴԜѦኻࢪࠤѱϣቶ൑ǴЀځࢂ޸༜Ьᚒϐεໆр౜Ǵ߄ Ңࡌਢ೛ीᗋाගٮӵӕኻࢪΓ΋ኬёණ؁ǵޗҬޑᓬ໡ǵჱ፾ǵංཀǴΞԖЎϯ ᛬ೌનᎦޑғࢲᕉნǶ а΢ϩ݋ёـᆵ᡼܊Ӧౢቶ֋཰ޣӵՖࡌᄬрдॺЈҞ္ޑኻࢪ׎ຝϷՋБ୯ৎЎ ϯᢀǴ٠аԜ଺ࣁдॺჹᆵ᡼੃຤ޣ௢ᎍ܊Ӧౢࡌਢϐޗ཮Ј౛ນ؃Ƕ! ! ! !

(17)

176 176 ߄ 21!!2::: Ϸ 3116 ԃᆵ᡼ύमЎ֨ᚇ܊Ӧౢቶ֋ౢࠔӜᆀр౜ޑՋБЎϯཀຝᜪ ࠠКၨ! 1999 2005 ύЎӜᆀ! मЎӜᆀ! ύЎӜᆀ! मЎӜᆀ! ԛኧ! ԛኧ! ԛኧ! ԛኧ! ӦБȐхࡴࠤᙼǵࠤ ୔ǵຉၰǵԀǵ२೿ȑ 5 1 15 4 ޸༜ǵϦ༜ 0 0 7 11 ୽๮ਓᓔ 2 1 4 2 ࠤൕǵ৐྅ 0 0 4 2 ᇬӻǵࡋଷ୔ǵձ რǵՐӻ୔ 1 3 4 6 ᆒࠔࠔจ 0 0 3 1 ॣ኷ǵ᛬ೌǵЎᏢǵ ࠔښȐхࡴ᛬൴Ǵ኷ Ꮤȑ 1 0 3 7 ᐕўӜΓ 0 0 3 0 ѱ୔ቶ൑ǵӦ኱Ȑӵ ഩ௽ߐȑ 0 1 2 6 ຦௼ᓐሒ 1 0 1 1 ࡌᑐ(building and architecture) 0 0 1 2 ًઠ 0 0 1 1 ξݞ 0 1 1 1 ៥ݤᏢਠ 0 0 1 0

ৎȐhome and casaȑ 0 1 0 2

ᖼނύЈ 0 1 0 0 ε፞ 1 1 0 0 ᕴኧ! 11 10 50 46 ! Β ΒǷቶ֋ङඳკਢ! ӧीᆉቶ֋ङඳკਢЬᚒਔǴ٠όज़ܭჴሞࡌਢኧໆǴԶࢂયΕჴሞࡌਢ္тฦޑ ܌ԖόӕՋБЎϯङඳ೛ीϐቶ֋Ǵ౛җࣁΠǺाӧኧঁόӕ೛ीޑቶ֋္פрڀ ܜኬ܄ޑङඳ೛ीԶ௨ନځдޑ೛ीόՠࡐᜤԖ٩ᏵǴЪ཮៝ԜѨ۶Ǵคݤቶݱᕕ ှᆵ᡼ቶ֋ബཀޣϐՋБШࣚᢀǶ! ӧ೭ኬޑ኱ྗΠǴ2::: ԃၗ਑္Ӣคख़ፄङඳ೛ीϐቶ֋ǴӢԜࢂ 22 ߾ቶ֋ǴԶ 3116 ԃ 4: ঁࡌਢ္યΕόӕङඳ೛ीޑቶ֋ࡕளډ 84 ߾ቶ֋Ƕӧჴሞीᆉङඳკ ਢϐЬᚒਔǴѝᒧڗ؂߾ቶ֋္നЬाǴय़ᑈനεޑკਢǴځᎩӧЎਢΠϐय़ᑈၨ λϐୋკ٠όхࡴӧϣǶӧीᆉਔǴቶ֋ङඳ္ऩڀԖٿঁа΢ϐЬᚒǴ߾аঁձ

(18)

177 177 ЬᚒीᆉǴٯӵǺკ 3 ቶ֋ङඳࣁЃࢶլޝഗε᡺߻Ǵ΋ت΋ζѦ୯ΓѺתԋኻࢪ ୯ЦࣤӟǴय़߻፴๱΋ଫྰηǴԜङඳջीᆉࣁ 4 ঁЬᚒǴϩձࣁኻԄε᡺Ǵٿঁ Ѧ୯ΓǴک΋ଫྰηǶ! !! კ 3! ! ߄ 22!!2::: Ϸ 3116 ԃᆵ᡼ύमЎ֨ᚇ܊Ӧౢቶ֋ङඳკਢр౜ޑՋБЎϯཀຝЬ ᚒКၨ 1999 2005 ӚЬᚒԛኧ! ӚЬᚒԛኧ! ӚԄՋԄࡌᑐ೛ीǴхࡴ࠻ϣǴ࠻Ѧ੝Յ ȐӵǺЃࢶլε᡺Ǵ޸஢ҡࡌᑐεߐǴᛥଭ ԄࡱߐǴ༝ࢊǴ༝ഗǴᓁ༟Ǵձრ฻ȑ! 5 37 Ӧ኱! 3 5 ՋБΓ!! 6 39 ฝ0ൔર0኷Ꮤ! 1 8 ًؓ! 1 1 ࠻Ѧ৥༜ඳᢀ0Нඳύ৥! 0 5 ኻࢪϦ༜0ໂ׸ඳᢀ! 0 2 ୏ނ!! 0 11 LV!ᄡᝮᆒࠔ۫! 0 1 ᕴኧ! 16 109 !

(19)

178 178 ߄ 21 ᡉҢӧϤԃϣǴ܊Ӧౢቶ֋ङඳკਢ္ՋБЎϯཀႽЬᚒӭኬϯЪኧໆεቚǶ २ӃǴӚԄࡌᑐ೛ीᅿᜪӭϡϯǶӧ܊Ӧౢቶ֋္ǴബཀπբޣࣁΑᔼ೷рࡌਢຠ ߈ՋБ੿ჴғࢲБԄϐ׎ຝǴӢԜӧቶ֋ङඳ္εໆ٬ҔՋБࡌᑐ࠻ϣϷ࠻Ѧϐ೛ ीკਢǶӧ 2::: ԃѝԖѦᕅ༡๱ӚᅿՅறޑኻ॥ՐӻѦᢀǴђڂኻࢪࡌᑐǴݤԄ࠼ ᡺ǴऍԄෞݚԣр౜ǴډΑ 3116 ԃǴኻԄ޸஢۟ᇬӻ߆ᇯߐ᡺ѦᢀǴЃࢶլԄᇬ๮ ε᡺Ǵᛥଭࡌᑐޑ༝ഗǴࡱࢊǴᓁ༟Ǵऍ୯ࠄуԀआґࡂഗձრ৥༜ѦᢀǴကεճ Ԏථьѭࠄኻࡌᑐ৥༜ඳᢀǴमԄϦ൥ѦᢀǴݤԄқՅߏืǴኻԄНඳύ৥ǴኻԄ ࠼᡺଑௽ఊ೿р౜ӧङඳკਢ္ǴᗨฅӚࡌᑐ೛ीև౜рόӕӦ୔ޑݗൎǴՠаࡌ ਢКٯԶقǴኻԄ޸஢۟ᇬӻߐ᡺Ȑـკ 4ȑکᛥଭԄࡌᑐ೛ीȐـკ 5ȑр౜ԛኧ നӭǴᡉҢᆵ᡼ቶ֋ബཀπբޣύЈҞ္നڀນ؃܄ޑࡌᑐ׎ԄϷғࢲݗൎࢂ໺಍ ኻԄᇬӻޑࡌᑐ਻Ꮇکഗભ٦ڙǶ! !! კ 4! ! !

(20)

179 179 !! კ 5! ନΑӚԄࡌᑐ೛ीᅿᜪӭϡϯǴङඳ္р౜ϐՋБΓኧ׳ࢂቚуǴ2::: ԃၗ਑္ѝ р౜΋Տت܄Ѧ୯೛ीი໗ᕴᅱǴϷ 6 Ӝқߎᅇ৐߻ϐम୯࿣ፁैǴډΑ 3116 ԃǴ Ԗ 4: ঁՋБΓ౜يǴхࡴ 23 Ӝت܄Ǵ36 Ӝζ܄Ǵ3 Ӝλζ࠸ǴаൂيǴ΋ت΋ζǴ ܈ৎ৥׎Ԅр౜ǴԖኻࢪ୯Цࣤӟ೷ࠠǴΨԖ౜ж೷ࠠǴԜѦᗋԖٿӜࡌᑐৣϐص Ⴝр౜ӧቶ֋္ࣁԾρ೛ीޑࡌਢङਜǶ!! ॶளݙཀޑࢂ 1999 ԃک 2005 ԃၗ਑္ޑتζ܄ձ׎ຝϸࢀǴόፕࢂ 1999 ᗋࢂ 2005 ԃޑङඳკਢ္ǴՋБت܄ޑ׎ຝ൳Я೿ࢂ҅य़ޑǴԖऀ๱ՋးǴ࣮ଆٰޗ཮ӦՏ ஖ଯޑޑ஑཰ࡌᑐৣȐـკ 5ȑǴԖӧЃࢶլޝഗε᡺߻ᘍрࣤৎ਻Ꮇ࠮༈ޑኻࢪ୯ ЦǴԖमਇޑम୯ࣤৎ࿣ፁैǴᗋԖӧኻԄᇬӻ߻ǴՔ๱қଭޑमߪتηǴᗦ఼๱ ೭Ӝتηؼӳޑޗ཮ӦՏکзΓᢛခޑғࢲБԄȐـკ 6ȑǶ

(21)

180 180 კ კ5 ! ! კ 7

(22)

181 181 ՠӧζ܄Бय़ǴᗨฅԖΓးתԋࣤӟ೷ࠠǴՠӧ 2005 ԃޑङඳ္Ǵൂيζ܄՟Яલ Юت܄Бय़ჹ٣཰ғࢲޑᇡ੿ᄊࡋǶ൩ၗ਑္ޑൂيζ܄ԶقǴᗨԖ΋Ӝ਻፦ζ܄ ܎๱εගถǴՠځдζ܄߾คӵԜ਻፦߄౜ǶٯӵǺԖΟӜζηङ܈ග๱ᖼނ೓Ǵ ځύϐٿӜζ܄ࢂϩձ৾๱ Tiffany ک Armani ޑᖼނ೓ӧ೻ຉȐـკ 7ȑǹ΋Ӝζη ӧࠄኻ৥༜ෞݚԣ߻Ǵࣰ៝Ծ፞٦ڙ๱΋݆ऍଚǹ΋Γय़஥༾ઢǴᇸးӧ޲ξ௘ၮ ઠ߻و୏ǹ΋ΓيऀқՅ៛غᙏ᠎ऽǴዮ๱΋ଫ౳Ǵჹ᜔ᓐᖐ๱εܠࡰ௢ᙚࡌਢǹ നࡕ΋Ӝ߾ࢂᘍрኛΓ܄ག࠮༈Ǵკਢ΢ᗋр౜ύमЎӷኬǴ࠹ᆀӴޑЈᖂˇύЎ ࣁȨང௃ᆶរхǴٿޣך೿ाȩǴमЎ߾ࣁ Luxury is InstinctiveǴསҢᇴזວᇬӻ๏ ӴࢂӴᔈ٦ڙޑ៾ΚȐـკ 8ȑǶ࣬ჹܭت܄ޑ஑཰ᝄ๘Ǵ஖ଯޑޗ཮ӦՏǴζ܄՟ Яѝ཮٦ڙނ፦Ǵᘍ׋࠮༈ǴጥభၸВǴ೭٤җᆵ᡼ቶ֋ബཀޣᇙ೷рޑتζ܄ձ ׎ຝᡉฅࢂڅ݈ΞၸਔޑǶ კ კ7

(23)

182 182 კ კ8 ќѦӧङඳ္р౜ޑЬᚒᗋԖӦ኱Ǵ1999 ԃӦ኱ѝԖқߎᅇ৐ǴԾҗζઓႽک Chrysler εኴǴډΑ 2005 ԃԖউඩεಁដǴՆ๷ᅟ៓༣ǴഓఛᄺቃଣǴکཥЃᎿഩ ௽ߐǶ ӧङඳკਢр౜ޑނҹБय़Ǵ1999 ԃѝԖ΋ҽ USA Today ൔરǴډΑ 3116 ԃǴԖ Ӛᅿ኷Ꮤр౜ǴٯӵǺ5 עගถǴ፛ถǴӓд฻ǴᗋԖԯୌޑฝǶ! ًؓӧ 2::: ک 3116 ԃ္ᗨѝр౜΋ԛǴՠკਢ೛ीࠅႜӕǴҭջ΋೽ᇯγᜎًଶ ӧኻԄᇬӻ߻Ǵ൥ཀ๱೭ኬޑނ፦٦ڙࢂ੃຤ޣᔈᘂ۳ޑԋфғࢲǴж߄΋ঁΓޑ ޗ཮ӦՏǶ! ԜѦǴ2::: ԃόමр౜ޑЬᚒӧ 3116 ԃр౜ǴٯӵǺኻࢪໂ׸ඳᢀϐკਢǴՠന੝ ձޑᚒ׷ࢂ୏ނޑ٬ҔǴӧ 3116 ԃԖ΋ࡌਢࣁΑсᡉࡌਢЃࢶլޝഗε᡺ޑ೛ीȐـ კ 3ȑǴӧځ܌௢рޑ 8 ঁቶ֋္೿٬Ҕ໢ྰམଛኻࢪ୯Цࣤӟ೷ࠠՋБΓޑ೛ीǴ а߄౜ځࡌᑐڀԖኻࢪࣤ࠻ޑ਻ࢴǴќѦǴӧձޑࡌਢቶ֋္Ԗ໵ކՔ๱λζ࠸ھ າӧՋБλᙼՐӻ୔ǴԖқଭઠӧՋБتηيᜐǴࣗԿᗋԖՋБઓ၉୏ނᐱفᛌϐ

(24)

183 183 р౜Ƕ! ΢ॊϩ݋ᡉҢǴᆵ᡼ቶ֋ബཀޣࣁΑᔼ೷р଺ቶ֋ޑࡌਢૈගٮ੃຤ޣຠ߈੿ჴՋ БғࢲޑགڙǴ٠ߥ᛾஑཰ڑຫޑࡌᑐࠔ፦ǴӢԜӧቶ֋ङඳკਢ္εໆ٬ҔӚԄ ՋԄࡌᑐ೛ीǴ৥༜ඳᢀǴՋБӦ኱ǴՋБΓǴࣗԿ኷ᏔǴ୏ނ฻ЬᚒǴჹᆵ᡼੃ ຤ޣ༟೷рՋБғࢲӚԄ௃ნޑགྷႽǶ!

စ

စǷ!่ፕ!

ਥᏵࣴزϩ݋่݀Ǵ2::: ԃډ 3116 ԃѠ᡼ύम֨ᚇ܊Ӧౢቶ֋္ՋБЎϯཀႽ٬Ҕ ӧออϤԃϣόՠໆቚЪӭኬϯǶѠ᡼ቶ֋ബཀޣӧౢࠔӜᆀϷङඳკਢ္εໆ٬ ҔᆶՋБ୯ৎǴЀځࢂኻࢪӦ୔࣬ᜢϐЎϯ׎ຝǴхࡴࡌᑐނǴΓǴ኷ᏔǴаӧᆵ ᡼੃຤ޣЈ္༟೷΋ᅿӑຝˇˇջ٬дॺޑࡌਢӧѠ᡼௢рǴ΋ኬёᇙ೷рӵӕՋ Б୯ৎǴЀځࢂኻࢪ୯ৎғࢲϐݗൎϷࠔ፦Ƕ! Զ೭ᅿᆵ᡼܊Ӧౢቶ֋฼ౣϐ٬Ҕᆶݤ୯ႝຎቶ֋πբޣϐБԄӕр΋ᙰǴӵӕ Martin (1998, 2002)ჹݤ୯ႝຎቶ֋္٬ҔόӕᅿᜪमЎϷЎϯ׎ຝϐᢀჸǴ౜Ϟౢ ࠔӄౚϯϐѱ൑ճᏔࢂमЎǴቶ֋္मЎᇟقϷკਢ׎ຝϐ٬Ҕࢂाᇙ೷΋ᅿ਻ݗ Ȑmood enhancing strategyȑ,Զ೭٤ᇟقϷკႽ܌ౢғޑሽॶςຬຫࢌ΋੝ۓ୯ৎǴ Զࢂж߄Α੃຤ޣЈύޑ΋ᅿғࢲᄊࡋǶ ᆵ᡼ޑ܊Ӧౢቶ֋ჹຝᗨࢂ୯ϣ੃຤ޣǴՠӕኬ٬Ҕӄౚϯቶ֋൞ᡏᇟقņमЎǴќ Ѧу΢ՋБЎϯཀႽ٬ҔӧࡌਢౢࠔӜᆀکङඳკਢ္ٰ༟೷рՋБ୯ৎǴ੝ձࢂ ኻࢪԄғࢲϐ਻ݗکᄊࡋǴᇙ೷ౢࠔ୯ሞϯǴࠔ፦ߥ᛾฻ޗ཮Ј౛ཀကǶՠ੝ձޑ ࢂǴӧڙډӄౚϯǴ୯ሞϯǴ܈ՋϯቹៜΠǴᆵ᡼ቶ֋ബཀπբޣӧቶ֋္և౜ϐ ՋБЎϯཀႽЬाࢂኻϯԶߚऍϯǶӧӄౚࢬՉЎϯڙډऍ୯ЎϯޑቹៜΠǴϸࢀ ࢬՉЎϯϐ΋ᕉޑᆵ᡼܊Ӧౢቶ֋ഖᐱᐋ΋਱ǴԜᅿว৖ॶளᝩុᢀჸǶ ᕴԶقϐǴᆵ᡼ቶ֋Չᎍ฼ౣᇥܴΑӄౚϯӵՖቹៜ୔ୱ܄ቶ֋πբޣϐՉᎍ฼ ౣǴќ΋Бय़ΨϸࢀΑᆵ᡼܊Ӧౢቶ֋ബཀπբޣЈҞ္ޑՋБЎϯᢀکдॺཀట ӧᆵ᡼੃຤ޣЈ္༟೷рޑޗ཮Ј౛ӑຝǶ࣬ߞᒿ๱ӄౚϯဌ؁ཇᖿཇזǴᆵ᡼ቶ ֋཰ޣ཮٬Ҕ׳ӭޑՋБЎϯཀႽٰೡ୧дॺޑౢࠔǶ!

(25)

184

ຏ

ຏញ

1. Opus 1 চကࣁȨ΋ဦ኷കȩǴӧԜࡰᆀܭ 1978 ԃബҥϐݤ୯ݢᅟӭଚಷ Opus 1 ܌௢рϐ Opus 1 ഗભဟ๻ଚǶWoodland Heights ࣁቺԀҶγႥᐕўന஽Φϐޗ୔ ϐ΋ǶMori Gallery ࢂՏܭӧഓఛޑऍೌᓔǶ

3/!ӧȨѭߍ the Lives of the PoetsȩޑमЎӜᆀ္Ǵቺ୯ণᏢৎѭߍ೏ᆵ᡼܊Ӧౢቶ ֋πբޣ྽ԋࢂ၃ΓǴࢂ΋ᒱᇤǶ

3. ߄ 3 ္Ȩ᜽ԣ࿶ڂȩϐύЎӜᆀࣁݤ୯ཀႽǴՠमЎӜᆀ European building & Garden ߾ᆶኻࢪ࣬ᜢǴӧӦ୔ϩᜪਔаϩᜪၨᆒዴϐύЎӜᆀࣁ٩ᏵǴӢԜᘜܭݤ୯୔Ƕ

4. Կܭ 3 ঁ੝ਸᇟݤ่ᄬಔԋϐमЎӜᆀˇBuild Europe at Riverside ᘜᜪܭݞࢬǴ Discover EuropeᘜᜪܭӦБǵYour Style Your vogue Your quality ᘜᜪܭࠔښǶ

ҴǷୖԵ๱բ!

!

Hsu, Jia-Ling. 2008. Glocalization and English mixing in advertising in Taiwan: Its discourse domains, linguistic patterns, cultural constraints, localized creativity, and socio-psychological effects. Journal of Creative Communications 3:2: 155-183. Los Angeles, London, New Delhi, and Singapore: Sage Publications.

Hsu, Jia-Ling. (in press). English mixing in residential real estate advertising in Taiwan: Socio-psychological effects and consumers’ attitudes. English in Asian Popular

Culture, ed. by Jamie Shinhee Lee and Andrew Moody. Hong Kong University

Press.

Martin, Elizabeth. 1998. Code-mixing and imaging of America in France: The genre of

advertising. PhD. dissertation. University of Illinois at Urbana-Champaign.

(26)