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國立 政 治 大 學
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Record! Along the river during The National Cheng-Chi University –
The research project of Tseng, Wan-Ting’s creation
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國立 政 治 大 學
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QRcode Facebook
Recode
decode encode
Recode / 209 /
32 33
recode
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國立 政 治 大 學
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Abstract
The Tseng, Wan-Ting’s creation regards "Along the River During the Ching-ming Festival." as a type of creation, and based on the two major elements of the "time (Master's degree in 2 years)" and "space (Cheng-Chi University)" that I have experienced. This creation uses an offline (QRcode) to online (Facebook) model to encourage audiences to participate and interact with this. Therefore, "Recode! Along the river during The National Cheng-Chi University." changed the art form which artworks can only be produced by the original creator and built a new Artistic Field, which just like builds a system and opens the codes, which allows audience to encode and decode during the viewing and interacting process. This process called "Participatory Art" which can produces more codes by the creator and the audiences in a simultaneous environment.
During the exhibition, the artwork "Along the river during The National Cheng-Chi University." showed 211 people/animal codes, 32 building/object codes, and up to 33 event codes were interpreted and recoded. More importantly, the value and purpose of this artwork are successfully achieved, which is Create an "Along the river during The National Cheng-Chi University." that is recoded by the Creator and the Audience.
Keywords Along the River During the Ching-ming Festival Participatory Art Artistic Field Codes
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國立 政 治 大 學
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... 1
... 1
... 8
... 12
/ ... 12
QRcode ... 13
Facebook ... 18
... 20
... 23
... 23
authorship ... 24
... 25
... 27
... 28
code ... 30
... 32
... 32
... 33
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... 34
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... 38
... 39
... 42
... 42
... 42
... 47
RECODE ... 51
Recode — ... 51
Recode — ... 52
Recode — ... 52
Recode — ... 53
Recode — ... 54
Recode — ... 54
Recode — ... 54
Recode — ... 55
Recode — ... 55
RECODE ... 56
... 58
... 58
... 58
... 59
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... 62 RECODE QRCODE ... 71 RECODE ... 73
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3-1 ………...34
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1-1 ………3
1-2 I………3
1-3 II………..………4
1-4 ………..….………...4
1-5 …..5
1-6 …5 1-7 2013 I………6
1-8 2013 II………..…6
1-9 2013 III……….…7
1-10 2013 IV………7
1-11 ………..…………8
1-12 ………..………9
2-1 QRcode ..………..………..13
2-2 QRcode ..………13
2-3 QRcode 2012 ………..14
2-4 Home Plus ……….…15
2-5 2012 iCity QRcode ….…15 2-6 Scott Blake QRcode ……….16
2-7 CODE S QRcode ……….16
2-8 ………..……..…17
2-9 Ernest Zacharevic Rock, Paper, Scissors! ………18
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2-10 Facebook ………19
2-11 teamLab Sketch Aquarium ……….21
2-12 ………22
2-13 ………...26
2-14 ……27
2-15 ………29
3-1 Recode ………33
3-2 Recode QRcode ………35
3-3 Recode ………..35
3-4 Recode QRcode………..36
3-5 Facebook Recode encode Recode ……….………36
3-6 recode ………36
3-7 Recode ………37
3-8 ………....38
3-9 Recode ………39
3-10 Recode ………39
3-11 Recode ………40
3-12 Recode ………40
3-13 Recode ………...41
4-1 ………42
4-2 ………43
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4-4 I………...44
4-5 II………...45
4-6 III………...45
4-7 IV………...46
4-8 I………...47
4-9 II……….48
4-10 III………48
4-11 IV……….49
4-12 V………...49
4-13 VI……….50
4-14 VII………50
4-15 Recode ………51
4-16 Recode ………52
4-17 Recode I………..…52
4-18 Recode II……….53
4-19 Recode I………..53
4-20 Recode II………53
4-21 Recode ………54
4-22 Recode ………54
4-23 Recode ………55
4-24 Recode ………55
4-25 Recode ………55
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4-26 Recode ………56
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Benjamin 1998
2011
2005
Benjamin aura
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parody appropriation
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http://news.sina.com.cn/m/p/2011-06-30/113522733246.shtml
2006
1-2 1-3
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PIXNET http://hsiehyahui.pixnet.net/album/photo/135049353
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PIXNET http://hsiehyahui.pixnet.net/album/photo/135049353
2009 parody
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http://www.epochtimes.com/b5/9/4/9/n2489634.htm
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http://www.epochtimes.com/b5/9/4/9/n2489634.htm
2014 2013 1-7
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1-7 2013 I
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1-8
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1-8 2013 II
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ETtoday https://www.ettoday.net/news/20141124/429831.htm
1-10 2013 IV
ETtoday https://www.ettoday.net/news/20141124/429831.htm
2013
recode 2012
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Jackson Pollock
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1-11
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Stephen Wilson 1993
Quick Response code, QRcode
QRcode
2011 QRcode
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offline to online
Peter Dunn context
Kester, 2006 Facebook
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Jolene, Z. James, D., 2008
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Bourdieu 1996
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2005
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2-2 Okazaki, 2011
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“QRcode ” http://dfishisme01.pixnet.net/blog/post/86704424.
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2012
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situational involvement Okazaki,
Navarro-Bailón and Molina-Castillo, 2012 Home Plus 2-4
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2-4 Home Plus
”Koreans Embrace Mobile Shopping At Virtual Stores In Subways.by ThisisMobile, 2011.
http://www.thisismobile.com/2011/08/koreans-embrace-mobile-shopping-at-virtual-stores-in-subway.
QRcode 2012
iCity QRcode
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social interactions shared values trust
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Mr.6 2011 Facebook
Ernest Zacharevic
Rock, Paper, Scissors! 2-9
2-9 Ernest Zacharevic Rock, Paper, Scissors!
http://samieye.wordpress.com/ /ernest-zacharevic- /
2-10
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Recode
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2003
2007
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2011
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國立 政 治 大 學
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2001
2007
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l C h engchi U ni ve rs it y
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2013
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https://www.facebook.com/
-213976385432943
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John Berger 1993 Ways of Seeing
Bourdieu 1996
field Artistic Field
authorship
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filed
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Bourdieu 1996 The Rules of Art
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field Artistic Field
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habitus
2011
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2009
Roland Barthes The death of author
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Foote, 2003
Nelson Goodman 1968
—
1998
2-13
doing making Rogoff, 2008
2011 decode
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2-13
sociability
2011
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appropriation 2013
2012 2-14
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2005
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29 101-104
2013 QR code QR code
2013
2011
2006
Alexander, V.D 2003
2012 QR Code
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16 55-70 2008
2011 341 74-89
2013 2012
2011 —
1998 Benjamin, W.
2011
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2007 —
388 162-167
2003 — 127 107-109
2011
2001 7 610-619
2012 Google Earth
2003 2005
2009
6 165-200 2012
2005
2002 Berger, J.
2011 Bourdieu, P.
2008 22 97-123
2004
8 73-94 1997
2007 Net dot Art
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2009 1990-2009
1992 18 121-151
2011 —
1993 Berger, J.
2005 ─
2013 —
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Okazaki, S., Li, H., Hirose, M. (2012). Benchmarking the Use of QR Code in Mobile Promotion Three Studies in Japan. Journal of Advertising Research, 52(1), 102-117.
Okazaki, S., Navarro-Bailón, M.A. and Molina-Castillo, F. (2012), Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement. International Journal of Electronic Commerce, 16(4), 91-119.
Rouillard, J. (2008). Contextual QR codes. Paper presented at the third International
Multi-Conference on Computing in the Global Information Technology, ICCGI, 50-55.
Retrieved from http://www2.lifl.fr/~rouillar/publi/2008_Rouillard_ICCGI.pdf.
Sago, B. (2011). The Usage Level and Effectiveness of Quick Response (QR) Codes for Integrated Marketing Communication Purposes among College Students. International Journal Of Integrated Marketing Communications, 3(2), 7-17.
Scott, D. M. (2010). The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (2nd ed.).
Hoboken, NJ: John Wiley & Sons, Inc.
Shin, D.H., Jung, J., Chang, B.H. (2012). The psychology behind QR codes: User experience perspective. Computers in Human Behavior, 28(4), 1417-1426.
Waxman, L. (2002). Participatory populism: art that says hello and shakes hands. New Art Examiner, 29(4), 54-59.
2009.4.9
http://www.epochtimes.com/b5/9/4/9/n2489634.htm 2014 11 30 2014.11.24
http://www.epochtimes.com/b5/14/11/24/n4303326.htm 2014 11 30
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2011.11.29 QR Code JC Penny Who’s Your Santa http://www.jabamay.com/2011/11/qr-codejc-penny-whos-your-santa.html
2014 7 20
EOLembrain 2012.3.15 QR Code
http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=274 2014 5 10
EOLembrain 2012.4.5 QR Code
http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=276 2013
12 10
2013
https://www.facebook.com/ -213976385432943
2014 6
2013.5.7 QR Code
http://techorange.com/2013/05/07/do-you-really-want-a-qr-code 2013
12 10
2011.12.1 QR Code 211
http://www.bnext.com.tw/focus/view/cid/103/id/21324 2013 11 28
2012.5.23 3600 QR Code S
216 https://www.bnext.com.tw/article/23296/BN-ARTICLE-23296
2013 11 28
2011.6.28 Homeplus QR Code
205 https://www.bnext.com.tw/article/19060/BN-ARTICLE-19060
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2013 11 28
Amy Qin 2014.11.28
https://cn.nytimes.com/culture/20141128/c28daixiang/zh-hant/?mcubz=0 :
2014 12 1
ETtoday 2014.11.24
https://www.ettoday.net/news/20141124/429831.htm 2014 11 30
Mr.6 2011.4.1 1
http://mr6.cc/?p=5983 2014 7 21
Bergen, J. (2011, June 28). Korea's Tesco reinvents grocery shopping with QR-code “stores”.
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Denso Wave Incorporated (2013). "What is a QR code " Retrieved November 11, 2013, from http://www.qrcode.com/en/about.
Ebner, M. (2008). QR code—The business card of tomorrow? Retrieved December 15, 2013 from https://www.academia.edu/2699498/QR_Code-the_Business_Card_of_Tomorrow Kats, R. (2012). Why are marketers not taking QR codes seriously? Retrieved November 11, 2013, from http://www.mobilemarketer.com/cms/news/software-technology/12892.html Kehrer, D. (2011, June 7). Link direct mail to mobile with QR codes and save. Retrieved
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Nellymoser (2013). Action Codes In Print. Retrieved January 20, 2014, from
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Taylor, J. (2011, March 31). How companies can use QR Codes to enhance the customer experience, Business Insider. Retrieved January 20, 2014, from
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Teamlab Ltd. (2013). Sketch Aquarium. Retrieved January 18, 2014, from https://www.teamlab.art/tw/w/aquarium.
Vidas, T., Owusu, E., Wang, S., Zeng, C., Cranor, L. (2012). QRishing: the susceptibility of smartphone users to QR Code phishing attacks. (CMU-CyLab-12-022). Retrieved from December 18, 2013, form:
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Recode QRcode
QRcode QRcode
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QRcode QRcode
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Recode
Recode
encode recode
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2. QRcode Facebook
Recode 3.
4. Facebook
7/17-7/22
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