Fu Jen Catholic University2010-2011

Fu Jen Catholic University 2010-2011

Department / Code

(開課單位/單位代碼) Department of Business Administration / Course Code

(課程代碼) D-7004-01389

Course Name

(課程名稱) Business Policy Credit

(學分數)

F S

3 0

Course Objectives (課程目標)

The objectives of this course are 1.To develop strategic thinking ability.

2.To train students in organizational learning ability.

3.To build up a complete concept of strategic management.

4.To integrate knowledge in relevant academic fields.

5. To observe new business trends.

Prerequisites

(先修課程) Management

Course Materials (課程教材)

1.BaLongChung & WaLin Chung Edited ， Business Strategy and Competitive Analysis，Taichung：Tsang Hai Co.。

2.DarShan SeeToo，Strategic management，Taipei：Elsevier Inc.。

3.Chien-Huang Lin，Strategic management，Taipei：Elsevier Inc.。

4.Case。

Reference (參考書目)

Evaluation (評量方式)

課堂之前測(Pre-test) % 期末報告/論文撰述(Team Paper/Theses Writing) %

課堂中的隨堂測試(Quiz) % 課堂參與(Class Participation) 20%

期中考(筆試)(Midterm Test) % 心得/作業撰寫(Assignment) %

課堂後測/期末考(筆試)(Final Test)

20% 專題發表(Presentation) %

學生表現側寫報告(Profile Report) % 課堂上實作演練(Role Playing): BOSS %

個案分析報告撰寫(Case Report) 50% 專業團體之證照檢定(Certification) %

個別面試或口試(Oral Exam) % 其他(Others)分組貢獻與缺勤 10%

Pedagogical Methods (教學方法)

講授(Lecture)

個案教學(Case Study)

電子教學(e-Learning)

體驗教學(Project Adventure)

角色扮演實境教學(Role Playing)

企業競賽遊戲(Business Simulation Game)

管理電影(Theater Learning)

競賽讀書會(Study Group)

專題實作(Seminar on Field Research)

產業實習(Intership)

服務學習實作(Service Learning)

自主學習(Independent Study)

對話教學法(Dialogue Teaching)

其他 粗框部分由系辦公室填寫

Course Outline (課程大綱進度)

Wee

k Date Topic

Material

1 09/16 課程介紹

2 09/23

導論

關係人、價值與使命願 景

Ch1 Ch2 Ch3

3 09/30

事業策略 Ch1、Ch2 & CH5

4 10/7 Case Study 超群飼料公司

5 10/14 Case Study 超群飼料公司

6 10/21 理論:策略佈局 策略管理 Ch7 Ch8 Ch9

7 10/28 理論:策略佈局 策略管理 Ch10 Ch11

8 11/4 理論:策略佈局 策略管理 Ch10 Ch11

9 11/11 Case Study 丹克設計公司

10 11/18 Case Study 丹克設計公司

11 11/25 Case Study 泰勒葡萄酒公司

12 12/02 Case Study 泰勒葡萄酒公司

13 12/09 Case Study 西爾士公司

14 12/16 Case Study 西爾士公司

15 12/23 策略分析工具

報告 Fleisher:BCG 矩陣

報告 Fleisher:奇異經營分析矩陣 報告 Fleisher:策略群組分析 報告 Fleisher:價值鍊分析

16 12/30 競爭與顧客分析

報告 Fleisher:盲點分析 報告 Fleisher:競爭者分析 報告 Fleisher:顧客區隔分析 報告 Fleisher:顧客價值分析

17 01/06

環境分析 評估分析

報告 Fleisher:議題分析 報告 Fleisher:情境分析 報告 Fleisher:經驗曲線分析 報告 Fleisher:產品生命週期分析 18 01/13 期末考試

Contribution to Mission

(本課程與管理學院 使命之關係)

全人教育

(Holistic Education) 做中學 (Learning by doing)

人本價值

(Human-centric values) 整合資源

(Resource integration) 創新知識

(Innovative knowledge) 國際視野 (International view)

Contribution to learning goals (本課程能達成開課 單位的哪些目標-院)

厚植管理知識及解決問題之能力。

Each student should be able to analyze and solve management problems.

培養理性分析及創新思維之能力。

Each student should be able to perform rational analyses and propose innovative ideas.

應用資訊科技之能力。

Each student should be able to use information technology to integrate resources.

轉化倫理於行動，並落實人本關懷。

Each student should be willing to show human compassion and render professional services as an ethical practice.

開拓國際視野，並展現國際化特性。

Each student should be able to cultivate a global view and exhibit the characteristics of internationalization. .

Contribution to learning goals (本課程能達成開課 單位的哪些目標-系)

培養整合管理知識及解決問題之能力

(Be able to use their management expertise to solve problems related to their specialty. This learning goal is met through a year long project and evaluated by a comprehensive test in Business Policy.)

培養系統思考及創新規劃之能力

(Be able to cultivate systematic thinking & innovative planning. This learning goal is met through case studies and a year long project.)

蘊育人本精神及團隊合作之能力

(Be able to use teamwork and collaboration in the accomplishment of group tasks. This learning goal is met through projects and evaluated by an essay)

培養兼具理論及實務觀照的視野及能力

(Be able to explain management theory. This learning goal is met through case studies and a year long project)

拓展國際視野及胸襟

(Be able to view management problems with an international perspective. This learning goal is met through courses taught in English, and courses taught by foreigners and evaluated by an essay)

培養善用資訊科技與整合應用資源的能力

(Be able to make the best use of information technology & to integrate resources. This learning goal is met through case studies and a year long project.)

Instructor (老師資料)

Name: Shiahhou Hsinpeng

E-mail: shiahhou@mails.fju.edu.tw Phone:(02)29053934

Office Hour: by appointment Room:SL466

其他事項說明 http://140.136.202.28/kms/