gereliu@mail.ntpu.edu.tw
s79479124@mail.ntpu.edu.tw
!"#$% &' ( ) * + , -. / 0 1 2 3 4 5 6 7 8 9: ;!< = > . / ?@ A B C 2 D E0 1 F G1 . / % H I J K L M !N O ?@ P Q R < = > . / D E5 S T UV W. / X Y&Z [ \] 9^ _` a b cd e fg > h i O j k lm ^ D Enop qr s \f" . / X YWt u v w !O ?@ x j y z{ ^ |} z{ 2 ~ < & j k 9a b _` s . / A X Y $ Y| z{ 2 j k 9j f> h i O ^ ¡ ¢no!?@ lm 0 F h \¢ £$ Yi\ 2 Y!?@ lm ¤ ¥ ¦ § ¨ © b ª 0 . / X Y« &\fv w . / ¬ !% ® ¯ ° . / %%' ( ) * + %%\fv w %% j k 9% j k 9%%% %There are many kinds of commerce activities
and interpersonal social behaviors in
cyberspace world because of growth by
internet and World Wide Web. It is inevitable
to be conflict under computer mediated
communication mode. There is little attention
on cyberspace conflict topic especially in
gender differences in the past. The purpose of
this study focuses on determinants of conflict
between gender differences. Content analysis
and analytical hierarchy process are used to
collect and analyze data. According to the
results, the determinants of internet conflict
are categorized into three dimensions:
message obstacles, aggressive behavior, and
personal factors. There are some differences
in male and female. Male puts emphasis on
personal factor and female focuses on
message obstacles. Measuring and comparing
gender differences in determinants of conflict
behavior on internet can be used to
understand the context of conflict behavior in
cyberspace world.
Keywords: interpersonal conflict ,
computer-mediated communication , content
analysis , analytical hierarchy process
%
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