Applied Learning (Vocational English) – English Communication (QF Level 3)
2022/24 and 2023/25 (Early
Commencement) Cohorts
Basic Course Information
Qualification Title:
(in English) Certificate in Applied Learning (Vocational English) – English Communication (QF Level 3)
QF Credits: 27
Nominal Duration: 180 hours (to be completed normally in 1.5 years)
The course aims to:
• Develop students’ English proficiency and generic skills through practice in simulated or near authentic vocational contexts and application;
• Enhance students’ awareness of the role of English in authentic work environments;
• Develop students’ career-related competencies, foundation skills (notably communication skills), thinking skills and people skills as well as to nurture their positive values and attitudes as in Applied Learning (ApL) curriculum pillars through application and practice; and
• Enable students to lay a good foundation of English for further studies or work.
Course Objectives
Course Structure
• ApL(VocE) (A) and ApL(VocE) (B), each with two modules
• covering all four language skills
• pegged at QF Level 2 and QF Level 3
Module Title Code of UoC Contact Hour Credit Value
ApL(VocE) (A) Module 1 –
Listening and Speaking (QF Level 2) GCEN203A
GCEN204A 40 6
Module 2 –
Reading and Writing (QF Level 2) GCEN206A
GCEN207A 40 6
ApL(VocE) (B) Module 3 –
Listening and Speaking (QF Level 3) GCEN303A
GCEN304A 50 7
Module 4 –
Reading and Writing (QF Level 3) GCEN306A
GCEN307A 50 8
Course Structure
Module Learning Element Context and Language Output
1. Listening and Speaking (QF Level 2)
(40 hrs)
Oral Presentations
• Describing Product/Service Features
• Making Offers and Suggestions
• Giving a Demonstration
• Giving a Product Presentation Oral Interactions
• Discussing Workplace Health and Safety
• Handling Manpower Issues
• Planning a Job Interview
• Boosting Business
• Promoting Products/Services
General Workplace Contexts:
Discussions, presentations, telephone conversations, etc.
2. Reading and Writing (QF Level 2)
(40 hrs)
Presenting Written Information
• Booking a Booth for an Exhibition
• Selecting Products to Promote
• Choosing a Hotel for a Business Trip
• Choosing a Free Gift for Promotion Written Correspondence
• Planning an Office Supplies Fair
• Stating Preference for Office Expansion
• Arranging a Business Event
• Planning a Business Trip
• Opening a New Branch
General Workplace Contexts:
Emails, letters, promotional leaflets, etc.
Module Learning Element Context and Language Output
3. Listening and Speaking (QF Level 3)
(50 hrs)
Oral Presentations
• Arousing Audience’s Interest
• Highlighting Messages
• Using Body Language and Visual Aids
• Calling for Action Oral Interactions
• Handling Enquiries
• Handling Requests
• Handling Late Payment and Delivery
• Matching Products with Customers
• Handling Problems and Complaints
Specific Trade Sectors (e.g.
banking, engineering, hospitality, import/export, logistics, retail):
Briefings, discussions, meetings, presentations, telephone
conversations, etc.
4. Reading and Writing (QF Level 3)
(50 hrs)
Presenting Information on Social Media Sites
• Promoting Products/Services
• Announcing New Products/Services
• Responding to Negative Feedback
• Presenting Survey Results Written Correspondence
• Handling Orders
• Giving Directions
• Promoting Products/Services
• Responding to Customers’ Requests
• Handling Problems and Complaints
Specific Trade Sectors (e.g.
banking, engineering, hospitality, import/export, logistics, retail):
Emails, letters, notices,
promotional leaflets, reports,
social media posts/responses, etc.
