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Relationship between online game addiction and user'sliking of design features

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Accession number:20092712158786

Title:Relationship between online game addiction and user'sliking of design features

Authors:Chen, Chi-Ying (1); Chang, Shao-Liang (2)

Author affiliation:(1) Department of Information Communication, Asia University, Wufeng Taichung County, 41354, Taiwan; (2)

Department of Business Administration, Mingdao University, Peetow Changhua, 52345, Taiwan

Corresponding author:Chen, C.-Y.

(megcychen@asia.edu.tw)

Source title:5th International Conference on Information Technology and Applications, ICITA 2008

Abbreviated source title:Int. Conf. Inf. Technol. Appl., ICITA Monograph title:5th International Conference on Information Technology and Applications, ICITA 2008

Issue date:2008

Publication year:2008 Pages:83-87

Language:English

ISBN-13:9780980326727

Document type:Conference article (CA)

Conference name:5th International Conference on Information Technology and Applications, ICITA 2008

Conference date:June 23, 2008 - June 26, 2008 Conference location:Cairns, QLD, Australia Conference code:77465

Sponsor:ACM CHI Singapore; IEEE NSW Section; Heilongjiang University; Shanghai Jiao Tong University; Society of Industry Technology

Publisher:International Conference on Information Technology and Appli, Cairns, QLD, Australia

Abstract:This research tries to explore the relationship between game addiction and user's liking of the design features. World of Warcraft (WOW) is a very popular role-play online game worldwide as well as in Taiwan, therefore, this game was chosen as a research subject. Two sets of variables were measured. One was the game addiction set with five variables: compulsion, withdrawal, tolerance,

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interpersonal/health, and time management. The other was the design set with also five variables: narrative, aesthetics, character, interface, and interaction. Using online survey, this research found that male players dominated WOW and most of them were

youngsters, but there was still a small portion of adults aged above thirty. Regarding user'sliking of the design features, a significant difference by gender was only found in narrative. By way of

canonical correlation analysis, the variables of design set aesthetics, character, and interaction were strongly associated with the

variables of addiction set compulsion, withdrawal, and tolerance.

Finally, the academic and practical implications of the findings by current research were discussed.

Number of references:33 Main heading:Game theory

Controlled terms:Design - Management - Research

Uncontrolled terms:Canonical correlation analysis - Design features - Game addition - Game design - On-line games - Online game -

Online surveys - Research subjects - Role play - Time management Classification code:408 Structural Design - 901.3 Engineering

Research - 902.1 Engineering Graphics - 912.2 Management - 922.1 Probability Theory

Database:Compendex

Compilation and indexing terms, Copyright 2009 Elsevier Inc.

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