The Study of Exploring Hong Kong Image From Travel Related Blogs in Taiwan and Hong Kong
曹倪閔、包冬意
E-mail: 381993@mail.dyu.edu.tw
ABSTRACT
Travel related blogs can provide important destination images from tourists. If tourism-related official offices and industrial sectors can understand destination images from tourists, they can make some good marketing strategies. This study conducted a comparison of destination images in the blogs from Twain travelers and Hong Kong domestic travelers after they have visited Hong Kong . This study used a large number of travel related blogs and conducted qualitative and quantitative studies. To explore Taiwan tourism image from blogs, cultural appearance was explored by using CKIP word frequency statistics and by analyzing the six dimensions of food, residence, transportation, travel, shopping, and entertainment, then cultural experience was explored by analyzing positive and negative emotions of the tourists. The result shows that both CKIP word frequency statistics and the analyses of positive and negative emotions of the tourists in the six dimensions are different among Twain travelers and Hong Kong domestic travelers The results of this study can provide some important information for the Hong Kong tourism-related official offices and industrial sectors with respect to future improvements, promotions, and development of Taiwan's tourism.
Keywords : Blog、destination image、word frequency statistics
Table of Contents
中文摘要iii 英文摘要iv 誌謝辭v 表目錄viii 圖目錄ix 第一章 緒論1 第一節 研究背景1 第二節 研究動機 與目的5 第二章 文獻探討 7 第一節 旅遊部落格 7 第二節 旅遊目的地意象 12 第三節 內容分析 法13 第四節 CKIP中文斷詞15 第三章 研究方法17 第一節 研究流程17 第二節 蒐集文章、定義構 面19 第三節 分析文化面貌，文化感受19 第四節 提煉可辨識性高的文化特質21 第五節 與當地觀 光局做比較22 第四章 結果與討論23 第一節 文化面貌23 第二節 文化感受37 第三節 文化特 質42 第四節 熱點分析與遊程分析54 第五節 與當地觀光局比較56 第六節 管理意涵58 第五章 結論與建議60 第一節 結論60 第二節 建議61 參考文獻 62 附錄A 文本清單－台灣人看香港68 附錄B 文本清單－香港人看香港73
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