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Setting a business strategy to weather the telecommunications industry downturn by using fuzzy MCDM

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題名: Setting a business strategy to weather the telecommunications industry downturn by using fuzzy MCDM

作者: Joe Cheng;Ya-Wen Yu;Min-Jen Tsai;Gwo-Hsiung Tzeng

貢獻者: 亞洲大學經營管理學系

關鍵詞: telecoms;fuzzy MCDM;AHP;fuzzy theory;R&D;business strategy;telecommunications industry;analytic hierarchy process;multiple criteria

日期: 2004

上傳時間: 2010-06-10T03:53:58Z 出版者: Asia University

摘要: Telecommunications deregulation, the exponential increase in internet IP applications, and the emergence of 3G broadband mobile services have created tremendous growth in the telecommunications industry in the past few years. However, the recent abrupt economic slowdown has resulted in mass corporate restructuring and workforce realignment in the telecommunications industry. During this telecommunications downturn, how to promptly implement a business strategy to weather the economic storm has become a critical issue. Often, corporations do not know how to evaluate a company's qualitative issues while setting a business strategy. This, in turn, could cause long-term negative impact on a corporation. The purpose of this paper is to help corporations in evaluating fuzzy qualitative issues during business development by employing a fuzzy MCDM method. An empirical formula is employed as an example to examine the practicability and usefulness of this method.

Study results show that the R&D focus has the highest ranking among all of the strategies examined.

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