第六章 結論與建議
2. 亞馬遜、蘋果、谷歌與微軟公司營收比例表（百萬美元，2014）
2009 推出 AmazonEncore 出版計畫，最
後 整 合 為 Amazon Publishing 業 務，出版不同書系、類型的書籍
6 月 ， 谷 歌 正 式 發 表 瀏 覽 器 Chrome
11 月，邦斯書店 Barnes&Noble 正 式推出電子閱讀器Nook
4 月，邦斯書店 Barnes&Noble 與 微軟合作，電子書閱讀器 Nook 將
iPhone & Related Products 51,182 68.61
Peripherals other Hardware 2,689 3.60
亞 馬 遜 Amazon 12.31.2014 % of total Revenue
Media 6,950 23.70
Elec. & Genl. Merc 20,638 70.37
Other 1,740 5.93
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谷 歌 Google 12.31.2014 % of total Revenue
Google Websites 12,429 68.66
AdSense Google Network Websites 3,720 20.55
Other Revenue 1,954 10.79
Total Advertising 16,149 89.21
微 軟 Microsoft 12.31.2014 % of total Revenue
DC Licensing 4,167 15.93
Computing & Gaming Hardware 3,997 15.28
DC other 2,436 9.31
Commercial Licensing 10,679 40.83
Commercial Other 2,593 9.91
Phone Hardware 2,284 8.73
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位時代》。取自http://www.bnext.com.tw/article/view/id/366396. Kindle 介紹 (2012)。取自 2012 年 2 月 17 日,
‧
the wave of digital reading--iPad》。國立政治大學碩士論文。14. 劉永華（2003）。《電子商務的演化與網路公司的運作模式──以產 業組織的角度分析》。國立中央大學碩士論文。
15. 劉孟華譯(2000)。《亞馬遜 Amazon.com：傑夫．貝佐斯和他的天下 第一店》，台北：遠流。(原書 Robert, Spector [2000]. Amazon.com :
get big fast. New York : HarperBusiness)
16. 劉翰謙（2013 年 8 月 8 日）。<進軍美術品銷售，亞馬遜 Amazon
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20. 蘇鑰機（1992)。<從生態學觀點探討傳媒的共棲和雜交現象>，朱立，
陳韜文(編)，《傳播與社會發展》，頁 149-163。香港︰香港中文大 學新聞與傳播學系
（二）、
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30. Internet retailing: Tax in cyberspace; (2013, May 04). The Economist, 407, 64. Retrieved from http://www.economist.com/news/business/21577071- online-retailers-may-soon-have-collect-sales-tax-amazon-oddly-gloating-tax
31. Isaac, Mike (2014, December 2). Amazon’s Jeff Bezos Explains Why He Bought The Washington Post, The New York Times, Retrieved from http://bits.blogs.nytimes.com/2014/12/02/amazons-bezos-explains-why-he-bought-the-washington-post/
32. Kary, Tiffany & Sandler, Linda (2011, Feburary 16). Borders Files Bankruptcy, Is Closing Up to 275 Stores, Bloomber Business. Retrieved
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33. Levy, Steven (2011, November). Jeff Bezos Owns the web in More Ways Than You Think, Wired. Retrieved from
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Greensboro, NC: Morgan Reynolds Publishing.
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44. Subscriber slowdown hits Netflix (2012, October 23). Financial Times.
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47. Waugh, Rob (2012, January 19). Before they ruled the internet: ‘Ancient home pages for Amazon. Google and ‘the Facebook’ show how much web giants have changed. Mail Online. Retrieved from
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（三）、 網站資料
1. Amazon 亞馬遜公司，網址 www.amazon.com 2. Google 谷歌公司，網址 www.google.com 3. Apple 蘋果公司，網址 www.apple.com
4. Microsoft 微軟公司，網址 www.microsoft.com 5. CSI Market，網址 www.csimarket.com
6. Wikipedia 維基百科，網址 http://en.wikipedia.org
7. NASDAQ 美國納斯達克證券交易指數，網址 http://www.nasdaq.com 8. YCHARTS 財經資料庫，網址 www.ycharts.com