建議

本研究因受限於時間、人力上的限制，所以資料蒐集的樣本數量有限。雖然已經可以解釋 本研究的架構，但是影響消費者的因素有許多種，因此建議之後的研究可以將更多影響因素加 入研究中並且加大樣本的數量，以降低研究的誤差。

36

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41

附錄一 辨識係數之敏感度分析

辨識係數

排序 0.3 0.4 0.5 0.6 0.7

1 A3 0.729 T3 0.777 T3 0.810 T3 0.834 T3 0.852 2 T3 0.729 A3 0.776 A3 0.809 A3 0.833 A3 0.852 3 A2 0.728 R1 0.776 R1 0.809 R1 0.833 R1 0.852 4 R1 0.728 A2 0.775 A2 0.808 C1 0.833 A2 0.851 5 C1 0.727 C1 0.775 C1 0.808 A2 0.832 C1 0.851 6 A1 0.726 A1 0.774 A1 0.807 A1 0.832 A1 0.850 7 R3 0.725 R3 0.773 R3 0.807 T5 0.831 R3 0.850 8 R2 0.725 R2 0.773 T5 0.806 R3 0.831 T5 0.850 9 T5 0.724 T5 0.773 R2 0.806 R2 0.831 R2 0.850 10 RE2 0.721 RE2 0.770 RE2 0.804 RE2 0.828 RE2 0.848 11 A4 0.720 A4 0.769 A4 0.803 A4 0.828 A4 0.847 12 T2 0.719 T2 0.768 T2 0.802 C3 0.827 T2 0.847 13 T1 0.719 T1 0.768 C3 0.802 T2 0.827 T1 0.847 14 C3 0.719 C3 0.768 T1 0.802 T1 0.827 C3 0.847 15 RE3 0.718 T4 0.767 T4 0.802 T4 0.827 T4 0.846 16 T4 0.718 RE3 0.767 RE3 0.802 RE3 0.827 RE3 0.846 17 C2 0.716 RE1 0.766 RE1 0.800 RE1 0.826 RE1 0.845 18 RE1 0.716 C2 0.765 C2 0.799 C2 0.825 C2 0.844 19 E3 0.715 E3 0.764 R6 0.799 R5 0.824 R6 0.844 20 R6 0.714 R6 0.764 R5 0.799 R6 0.824 R5 0.844 21 C4 0.714 C4 0.764 C4 0.799 C4 0.824 C4 0.844 22 R5 0.714 R5 0.764 E3 0.798 E3 0.824 E3 0.844 23 R4 0.712 R4 0.762 R4 0.797 R4 0.823 R4 0.843 24 PR 0.711 E2 0.761 E2 0.796 E2 0.821 E2 0.841 25 E2 0.711 PR 0.761 PR 0.795 PR 0.820 E1 0.840 26 E1 0.708 E1 0.759 E1 0.794 E1 0.820 PR 0.840 27 P1 0.689 P1 0.738 P1 0.733 P1 0.799 P1 0.820 28 P2 0.678 P2 0.728 P2 0.765 P2 0.792 P2 0.813

42

43

44

要在服務品質方面做出區隔。當旅 客內心感受到較佳的服務品質以及 效益時，將會拉近乘客對台灣高鐵 的距離，促進乘客願意前往搭乘台 灣高鐵。

45

46

結合，推出優惠票價，讓消費 者有多元化的選擇，好提升消 費者的滿意度。

段、和各站當地的飯店業者推 出套裝行程，提供優惠票價，

讓消費者有多樣化的選擇。

本研究因受限於時間上的限 制，所以樣本的數量有限。雖 然已可解釋本研究之架構，但 影響消費者的因素有很多種，

所以建議爾後研究可將多種 因素納入研究中並大量增加 樣本，以減少誤差。

本研究因受限於時間、人力上 的限制，所以資料蒐集的樣本 數量有限。雖然已經可以解釋 本研究的架構，但是影響消費 者的因素有許多種，因此建議 之後的研究可以將更多影響 因素加入研究中並且加大樣 本的數量，以降低研究的誤 差。

P.35(第 12 行)-P.35(第 14 行)