• 沒有找到結果。

第五章 結論與建議

第二節 建議

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第二節 建議

一、政策建議

依據實證,Airbnb 與住宅不動產價格呈現正向顯著關係,亦會排擠觀光型旅 館收益。提供政府共享經濟浪潮下,Airbnb 仍會衍生負面問題之證據。Airbnb 的短期租賃行為目前仍相當於日租套房,針對消費型態的翻轉與改變,一味的禁 止並非良策,政府應適度合法條件開放自用住宅經營短租,然而,針對住宅不動 產上漲的結果,政府應要求經營 Airbnb 之房東合法取得旅館營業證,依法繳稅,

並限制商業型房東有多個房源之行為,且限制短期租賃行為一年中的天數上限,

以遏止對於住宅市場的商業需求排擠純住宅需求之供給。在要求 Airbnb 房東合 法經營房源,亦可以相對弭平現在 Airbnb 與合法旅宿業之不對等競爭,減少和 旅宿業之間的價格差異,也能降低旅客住進非法日租套房的風險,提供安全旅遊 環境。另一方面,近年來年輕世代的旅遊意識抬頭,自助旅遊的情況增加,在面 臨消費者的需求改變以及競爭者的威脅,政府亦可輔導傳統旅宿業轉型,傳統飯 店業藉由鎖定客戶為年輕族群,針對年輕人的需求設計出滿足他們的產品,例如 擬定符合年輕世代的改造計畫、在地化設計、模仿 Airbnb 的家庭式風格等找到 逆勢成長之機會。

一、後續研究建議

1. Airbnb 與租賃市場之關係

本篇探究的是 Airbnb 與住宅價格及觀光型旅館收益的關係,針對 Airbnb 對 於租賃市場是另外一個議題,建議後續之研究能更健全 Airbnb 對於住宅市場 之影響。

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2. 改以 Airbnb 評論數、不同房源類型比例、訂房價格、房東擁有房源數量等

做為不同之 Airbnb 活動密度變量

本文僅以 Airbnb 列表(listing)數量作為 Airbnb 活動密度變量衡量,往後研究 分析能納入 Airbnb 評論數、不同房源類型比例、訂房價格、房東擁有房源數量 等做為不同之 Airbnb 活動密度變量,以更細緻、豐富研究 Airbnb 對於住宅市場 或是旅館行業等產生之影響。

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