第五章 結論與建議
第二節 未來研究方向與建議
本研究不論是在量化的資料蒐集與質化的訪談對象找尋，都遇到了一些不可 預期之限制。在量化問卷發佈之時，透過了本研究生之臉書公佈與親朋好友的轉 載，再到討論區去公佈問卷網址，最後所蒐集之資料發現年齡分佈較不均衡，由 於未取得臉書使用者年齡分佈之統計資料，因此未能判斷是否具備樣本代表性。
另外在質化的訪談過程中，因多數受訪者之要求，所以將原本欲採行之面對面訪 談改為電子郵件訪談，雖然透過電子郵件也可以ㄧ來一往的多次詢問與回覆，但 經過本研究的觀察，透過電子郵件所回覆之語句幾乎都極為簡潔，建議最好還是 透過面對面的口語訪談，才更為容易追問到問題的根源，也可以省去很多等待電 子郵件回覆的時間。
本研究的參與動機是粉絲團成立後的第一步，後續研究者可繼續選擇一個已 具規模之成衣粉絲團，針對其粉絲團內之成員與其成員的加入動機，進行大規模 的探討；除此之外，亦可研究虛擬社群會員發展階段中的第二階段「增加參與」，
藉此來探討如何提升會員的參與度。
35
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附錄一
各位網友，您好！
非常感謝您在百忙之中撥空填寫此問卷，此問卷為學術性之問卷，探討消費 者加入 Facebook 成衣粉絲團之動機，懇請您以加入 Facebook 成衣業粉絲團為前 提來進行填答，問卷之答案沒有對錯之分，請您依照自我想法填寫，問卷資料僅
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7 我覺得臉書的隱私權做得很好 8 我認為臉書粉絲團的畫面排版很棒 9 我覺得在粉絲團內瀏覽資訊比去官
網方便
10 我想認識有相同興趣的朋友 11 我會因為朋友的加入所以加入粉絲
團
12 我常常充滿好奇心的去注意朋友加 入的粉絲團
13 我會因為對此品牌感到興趣而加入 這個粉絲團
14 我會加入粉絲團是因為我很熱愛這 個品牌
15 我會加入粉絲團是因為我很喜歡這 個商品
16 我看到很搞笑的圖片會主動按讚加 入粉絲團
17 我看到很有趣的笑話會主動按讚加 入粉絲團
18 可以融入時事討論的粉絲團很吸引 我
19 粉絲團可以讓我獲得放鬆
20 我想在粉絲團獲得想購買的商品資 訊
21 我很想要收到粉絲團中發佈的商品 優惠資訊
22 我很想獲得網友對商品的評價
個人涉入程度量表 粉絲團對您而言是
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重要24 無聊
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有趣25 不相關
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相關26 不興奮
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興奮41
27 沒意義
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很有意義 28 沒吸引力□：□：□：□：□：□：□
有吸引力29 俗氣
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迷人30 無價值
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有價值31 沒涉略
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有涉略32 沒需要
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有需要 受訪者背景資料與深入訪談意願調查33 性別
□男 □女 34 年齡
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