第五章 結論與建議
第二節 研究建議
本研究以 ACSI 與 ECSI 模式為骨幹，欲探討影響高級房車產業顧客滿意度因素，
由於類似的研究在國內外較為少見，因此本研究之研究用意乃為進行初探性研究，欲 描繪出概括之輪廓再加以深入探討。無奈受限於人力、時間等因素僅採集了 2 家營業 所，共 263 份有效之問卷，經分析後雖得到相關研究成果，但樣本數量無法完全代表 全體高級房車產業的表現，冀盼後續研究者可增加研究樣本數量，以強化成果之可信 程度。
本研究僅以公司形象、服務品質、知覺價值、顧客滿意度、顧客忠誠度與顧客抱
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怨等六個構面來建構高級房車滿意度模式。盼後續研究者可增加高級房車營業所員工 滿意度等因素，以及進一步擴大瞭解員工滿意度與顧客滿意度間聯繫的關係，使高級 房車產業業者對於顧客滿意度有更深一步了解。
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