第五章 結論
第一節 研究結論
Bass Model 之特性，主要受到內部影響因素以及外部影響因素所影響，至於大 逃殺手機遊戲則是另外受到其他因素影響才導致結果偏差，若以實際數據觀察 也是看出S 型曲線之部分樣貌，有其他因素影響之遊戲類型可能就得借助更完 備之模型(如 Generalized Bass Model)才能更精確地分析。以此結論回應研究問 題一。
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整樣貌，並且能以Bass Model 來進行預測以及分析。Bass Model 之核心理念為 將顧客區分成創新者與模仿者兩類，創新者是接收廣告訊息而去購買的人：模‧
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[2] 工研院-產業分析方法
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[3] Rogers Everett [Public domain], via Wikimedia Commons：
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