使用 ZMET 訪談，只要訪談 4-5 位受訪者所抽取出的構念，尌相當於大樣本受訪者全部構 念的 90%(Coulter et al., 2001)。不過如果希望共識地圖中加上項目的話，因為項目屬於較表層 的想法，這樣的訪談人數可能仍嫌不足。如在模擬訪談時，曾有受訪者提到會把微網誌當作個
步驟名稱 步驟一.敘述故事
步驟二.找不到的圖片 步驟三.分類圖片與辨識
分組圖片重要度
步驟四.對生活的影響與感覺 步驟五.相似與不相似的圖片 步驟六.辨識圖片重要度 步驟七.擴充與修改圖片
步驟八.感官影像 步驟九.小短文 步驟十.數位圖片
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附錄
附錄1. 網路問卷