研究限制與後續研究

(一) 由於本研究以台灣前五大旅遊網站為主，比較難以進一步的去了解其他旅遊網站與 消費者互動關係，並且由於只用網站品質指標以 22 個題項為主，因此較難包括所 有的相關因素。

(二) 未來的研究方向可以朝較多的旅遊網站為評估對象，並引入相關的前置因素來探討 消費者與旅遊網站間的關係。

(三) 未來的研究亦可針對有瀏覽過與沒瀏覽過的民眾對旅遊網站的期望和看法來作為 研究的對象。

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