藉由Weber and Camerer(1998)所提出的處分係數衡量處分效果的大小，判斷是否 公司形象好與普通會不會影響投資人的處分效果程度。接著，再納入宣告盈餘為
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由於本研究無法取得私人帳戶的交易資料，因此後續研究若能取得此相關資 料，對於本文在研究方法上將可直接且準確的衡量出投資人處分效果，進一步更 精確的驗證公司形象是否會對投資人處分效果產生影響。此外，若能取得其他國 家、散戶與法人之相關交易資料，更可觀察公司形象與處分效果的關聯性在不同 國家，是否會因為國情的不同，或者每個國家其評估公司形象的代表性機構，對 於衡量形象的指標面向不同，又或因文化上的差異，不同國家的投資人重視公司 形象程度的不一致的情況下，對於公司形象與處分效果的關聯性產生影響；又或 者散戶跟法人是否可能因其資訊優勢、專業知識上的差異，對於公司形象有不一 樣的解讀或投資看法，因此也可能產生與本文截然不同的結論，本文認為這都是 後續研究非常值得探討的議題。
最後，本文之結論或許可提供一般投資人在思考如何避免處分效果的行為偏 誤時，一個新的考量因子。例如，由於在形象好的公司部分，處分效果程度相對 低，當投資人想避免處分效果時，可考慮投資形象好的公司，因其心理上較不會 將其決策錯誤歸咎於自己，痛苦感降低使得後悔趨避效果下降，處分效果較輕微。
此外，根據 Frazzini(2006)研究發現，處分效果會造成股價對消息反應不足的現 象，因此投資人或專業的基金經理人，若採取動能策略(momentum investing)進行 投資，在挑選股票時或許可能要避開公司形象好的股票，因其處分效果較低，獲 利空間可能較有限。
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