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附錄一 正式問卷

親愛的消費者，您好！

這份問卷主要是想了解您對到「異國餐廳用餐的感知與意向」之相關學術研究 問卷。本問卷採匿名方式作答，不對外透露個人資料，請放心作答。再次感謝您的 協助與參與，而您的參與使得本研究更具有研究價值，謝謝！敬祝 健康愉快 事 事如意。

國立台灣師範大學 餐旅管理研究所

指導教授：孫瑜華 教授/博士 研 究 生：陳雅琴 敬啟 中華民國一百年九月二十五日

1. 請問您最近一個月是否有到異國餐廳用餐?（日本、韓國、美式、墨西哥、歐式、

印度、南洋料理或中東餐廳）

□有 □否（無需繼續作答，謝謝）

2. 請問您最常到哪些異國餐廳消費：

□日本餐廳 □韓國餐廳 □美式餐廳

□墨西哥餐廳 □歐式餐廳 (法式、義式、德式、英式等)

□印度餐廳 □南洋料理餐廳 (泰國、越南、緬甸、印尼等)

□中東餐廳 □其他

第一部份：休閒效益

第二部份：主觀規範

第四部分：用餐意向

這一部份主要目的是在了解您到異國餐廳的消費的看法，請就您同意的程度，在適 當的□內打「」。

非常不同意 非常同意 24. 若要外出用餐，我會以異國餐廳料理為首要選

擇。

□ □ □ □ □ □ □

25. 我都會去品嘗不同國家的料理。 □ □ □ □ □ □ □ 26. 若朋友推薦中式和異國餐廳，我會偏向選擇異國

料理。

□ □ □ □ □ □ □

27. 若有新開張的異國餐廳，若我未能享用，我會 掛著心。

□ □ □ □ □ □ □

第五部份：享樂價值

這一部份主要目的是在了解您在選擇異國餐廳的娛樂元素時，以下元素對您的重要 性，請就您同意的程度，在適當的□內打「」。

非常不重要 非常重要 28. 到異國餐廳用餐，它的裝潢設計具有異國的文

化。

□ □ □ □ □ □ □

29. 到異國餐廳用餐，餐廳內播放著異國的音樂。 □□ □ □ □ □ □ □ □ 30. 到異國餐廳用餐，可以品嘗道地的料理。 □ □ □ □ □ □ □ 31. 到異國餐廳用餐，可以感受到濃厚的異國氣氛。 □ □ □ □ □ □ □ 32. 到異國餐廳用餐，可以體驗具有獨特與樂趣的服

務特色(服裝、料理介紹、節慶安排)。

□ □ □ □ □ □ □

第六部份：個人基本資料

33. 請問您的性別： □男 □女

34. 請問您的婚姻狀況： □已婚 □未婚 □其他 35. 請問您的年齡：

□20 歲或以下 □21~30 歲 □31~40 歲 □41~50 歲 □51~60 歲 □61 歲 以上

36. 請問您的教育程度：□高中職(含)以下 □大專/大學 □碩士/博士 □其他 37. 請問您的個人平均月收入：(新台幣)

□20,000 元或以下 □20,001~40,000 元 □40,001~60,000 元

□60,001~80,000 元 □80,001~100,000 元 □100,001 元以上 38. 請問您的家庭平均月收入：(新台幣)

□40,000 元或以下 □40,001~80,000 元 □80,001~120,000 元

□120,001~160,000 元 □160,001~200,000 元 □200,001 元以上

～問卷到此結束，非常感謝您的協助！

在文檔中 異國餐廳用餐的感知與意向 (頁 97-109)