Interviewee 1 (from China)
A. Five tourist attractions are included in the video. Please indicate your personal preference for each tourist attraction by ranking it on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Qingshui Cliff (00:05) X
Shakadang Trail (01:11) X
Yanzikou Trail (02:09) X
Pine Garden (02:52) X
Qingshui Cliff (00:31) X
Shakadang Trail (01:23) X
Yanzikou Trail (02:36) X
Pine Garden (03:33) X
105
B. In the second section, please demonstrate how much you like the presentation (format) of the video on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Interview results
FIRST VERSION
presentation (format)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video (a documentary coupled with funny elements at the END of the video clip)
X
2. Length of the video (09:04) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (the same music throughout the video)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video
(a documentary integrated with funny elements THROUGHOUT the video clip)
X
2. Length of the video (08:05) X
3. Hosting style X
4. Subtitles (e.g. size, font, color,
speed, pace, the way they pop up, etc.) X
5. Background music (different music
throughout the video) X
6. Sound effects X
7. Special effects X
106
Content
First version Second version
Qingshui Cliff (6/6) “I like this scene with very beautiful colour of the sea.”
Shakadang Trail (6/7) “A bit chaotic with the subtitle fading quickly.”
“Much clearer for me to read. ”
Yanzikou Trail (5/6) “I like it more with special effect.”
Pine Garden (5/7) “Too much noise in the background, it distract me and make me cannot focus.”
“no noise in the background is more appealing to me.”
Ji-An Shrine (7/6) “Simple, less is more.” “The special effect seems fun, but since I don’t understand
Taiwanese, it cannot attract foreigners.”
Hualien Indigenous Tribe Museum (7/7)
“Very detail infomation, it’s difficult to remember the script.”
Presentation (format)
First version Second version
Overall style of the video (6/7) “Simple and basic.” “Appealing, good to have sound effect and special effect.”
Length of the video (6/6) “NGs are unnecessary, not a must to put into the video.”
Hosting style (6/7) “Very detail information are given to the audience, good script.”
Subtitles (4/8) “Too small, hard to see.” “The colour is more outstanding and appealing.”
Background music (5/8) “Too simple, always the same.” “I like different music of each scene.”
Sound effects (5/7) “It make me feel boring when there’s no sound effect.”
“Good for promoting something.”
Special effects (5/7) “It make me feel boring when there’s no special effect.”
“Attractive, good promotional effectiveness.”
107
Interviewee 2 (from Hong Kong)
A. Five tourist attractions are included in the video. Please indicate your personal preference for each tourist attraction by ranking it on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Qingshui Cliff (00:05) X
Shakadang Trail (01:11) X
Yanzikou Trail (02:09) X
Pine Garden (02:52) X
Qingshui Cliff (00:31) X
Shakadang Trail (01:23) X
Yanzikou Trail (02:36) X
Pine Garden (03:33) X
108
B. In the second section, please demonstrate how much you like the presentation (format) of the video on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
1. Overall style of the video (a documentary coupled with funny elements at the END of the video clip)
X
2. Length of the video (09:04) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (the same music throughout the video)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video
(a documentary integrated with funny elements THROUGHOUT the video clip)
X
2. Length of the video (08:05) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (different music throughout the video)
X
6. Sound effects X
7. Special effects X
109 Interview results
Content
First version Second version
Qingshui Cliff (5/7) “The host is giving nothing but plain statements.”
“The presentation is more vivid with two pictures of seawater and a cliff put together.”
Shakadang Trail (5/7) “I have something to say about the poem…I don’t like the
presentation: English subtitles follow Chinese ones. I want them put together for me to read.”
“The English and Mandarin versions of the poem stay on the screen long enough for me to read.”
Yanzikou Trail (8/8) “I really love this part with the two hosts interacting with each other. The video really captures the grandeur of Yanzikou Trail…the rocks…amazing.”
Pine Garden (6/7) “The focus is on the host, not the scenery. I would like to enjoy the beautiful scenery with the host’s introduction in the background.” /
“The background voice is too loud.
I can’t really hear the host.”
“I love how different scenery is presented and connected with the host’s introduction as the voiceover.” “The host in the second version talks more clearly.”
Ji-An Shrine (6/9) “The part where the hosts holding up tickets above their head is so-so compared with the second version.”
“The part where the hosts holding up tickets above their head is super fun with the special effects.”
Hualien Indigenous Tribe Museum (6/8)
“I have no clue about what the host is talking about when she is introducing the Amis’s clothes.
There is only one picture. I mean…what?”
“In the part where the host is talking about the Amis’s clothes, the second version clearly indicates what the host is talking about.”
Presentation (format)
First version Second version
Overall style of the video (6/8) “Too formal, too long.” “Entertaining, attractive and fun to watch.”
Length of the video (5/8) “I found it quite long because the transitions were not so obvious.”
“I didn’t notice that the second version was actually only one minute shorter than the first one. I like the pace of the second video anyway. ”
Hosting style (3/8) “One-way informative style. I could rarely focus to look at the background or the location, but only the face of the hosts.”
“More relax. I can enjoy the view of the location while listening to the host’s description. ”
Subtitles (3/9) “Sometimes I feel that the producer put more focus on the Chinese subtitle but neglect the English one. ”
“English & Chinese subtitles appear simultaneously, I like this kind of clear-cut format. ”
110
Background music (2/9) “It is a bit boring when the same music is played throughout the whole video.”
“Different music is played alternately makes the transitions between the video a lot smoother.”
Sound effects (2/10) “No sound effect at all. It is natural but not so appealing.”
“With some sound effects can make the video more attractive to watch.”
Special effects (2/9) “No special effect at all. It is natural but not so appealing.”
I can see special effects from the beginning of the second video and I enjoy it a lot. They make the video fun and not too serious.”
111
Interviewee 3 (from Hong Kong)
A. Five tourist attractions are included in the video. Please indicate your personal preference for each tourist attraction by ranking it on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Qingshui Cliff (00:05) X
Shakadang Trail (01:11) X
Yanzikou Trail (02:09) X
Pine Garden (02:52) X
Qingshui Cliff (00:31) X
Shakadang Trail (01:23) X
Yanzikou Trail (02:36) X
Pine Garden (03:33) X
112
B. In the second section, please demonstrate how much you like the presentation (format) of the video on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
1. Overall style of the video (a documentary coupled with funny elements at the END of the video clip)
X
2. Length of the video (09:04) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (the same music throughout the video)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video
(a documentary integrated with funny elements THROUGHOUT the video clip)
X
2. Length of the video (08:05) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (different music throughout the video)
X
6. Sound effects X
7. Special effects X
113 Interview results
Content
First version Second version
Qingshui Cliff (9/9) “The video shows the beauty of the sea, the cliff, etc. I think it is very beautiful.
That’s why I gave a 9. The two versions are basically the same.”
Shakadang Trail (7/8) “The quality of the sound is better. How it is
edited makes it more attractive.”
Yanzikou Trail (7/7)
Pine Garden (8/8) “I love the introduction. I thought the audio quality in the second version was much better than the first version.”
Ji-An Shrine (7/7) “I enjoy the introduction. The way you edited the video is great.”
Hualien Indigenous Tribe Museum (8/8)
“Interesting. New information.”
Presentation (format)
First version Second version
Overall style of the video (8/9) “I find it more attractive with the bloopers inserted throughout the video.”
Length of the video (7/8) “I think it is a lot longer than the second version. The audio…there are a lot of noises…I feel tired watching the first version. I have to concentrate a lot to listen to the introduction.”
“Improved audio quality. Great special effects. I enjoyed watching the second version a lot better than the first one.”
Hosting style (7/8) “The editing skills actually help make the
hosting style more natural and appealing.”
Subtitles (7/8) “Yellow words are eye-catching. I love
the fact that sometimes keywords pop up, which makes me easier to understand the hosts.”
Background music (7/8) “I can barely perceive the background music in the first version. Music is too calm. I feel that it is not even there.”
“I love the background music, which makes the introduction not boring at all.
Also, there are variations of the
background music. They make the video really engaging and energetic with rhythm, pace, etc.”
Sound effects (7/8) “Many YouTubers use sound effects in
their videos. The effects make the video interesting. I feel as if I am watching a YouTube vlog.”
Special effects (7/8) “I love the train, especially. It catches my
eye.”
114
Interviewee 4 (from Indonesia)
A. Five tourist attractions are included in the video. Please indicate your personal preference for each tourist attraction by ranking it on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Qingshui Cliff (00:05) x
Shakadang Trail (01:11) x
Yanzikou Trail (02:09) x
Pine Garden (02:52) x
Qingshui Cliff (00:31) x
Shakadang Trail (01:23) x
Yanzikou Trail (02:36) x
Pine Garden (03:33) x
115
B. In the second section, please demonstrate how much you like the presentation (format) of the video on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
1. Overall style of the video (a documentary coupled with funny elements at the END of the video clip)
x
2. Length of the video (09:04) x
3. Hosting style x
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
x
5. Background music (the same music
throughout the video) x
6. No sound effects x
7. No special effects x
SECOND VERSION
presentation (format)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video
(a documentary integrated with funny elements THROUGHOUT the video clip)
x
2. Length of the video (08:05) x
3. Hosting style x
4. Subtitles (e.g. size, font, color,
speed, pace, the way they pop up, etc.) x
5. Background music (different music throughout the video)
x
6. Sound effects x
7. Special effects x
116 Interview results
Content
first version second version
Qingshui Cliff (7/7) The content is short and the first one and the second one doesn’t have that much of difference.
Shakadang Trail (7/9) The second version clip includes more information comparing to the first version clip Yanzikou Trail (7/8) The second version clip includes some funny sections than the second version video.
Pine Garden (5/9) The second version clip includes more information so that I can imagine the place.
Ji-An Shrine (5/9) The second version clip includes more information so the I can identify the place.
Hualien Indigenous Tribe Museum (5/9)
The first version clip is more descriptive than the second version clip.
summary Both the first version video and the second version video are informative. What makes the difference is the presentation of the video.
Presentation (format)
first version second version
Overall style of the video (6/9) The style of first version video is too straightforward. The style of the second version video includes some funny scenes and thus more attractive.
Length of the video (2/6) The length of the first version video is too long; however, if you present the video like the second version video, the length will be acceptable for me.
Hosting style (3/8) The hosts of the first version are too descriptive; however, the second version video present the hosts in the scene. When they show up, the second version video’s host don’t always speak to the camera.
Subtitles (3/9) The subtitles of the second version video is more pleasant to see and is more aesthetic than the first. The first one uses white color, which is unclear to see, yet the second one use yellow color, which is clear to see.
Background music (3/9) The background music of the first version video keeps repeating and the volume is too loud. When the host is speaking, maybe you can lower the volume or make the host’s voice louder. The background music of the second version fit the style of each clip/
Sound effects (3/9) The first version video doesn’t have any sound effects; however, the second version video includes some interesting sound effects to attract the audience’s attention.
Special effects (4/8) The first version doesn’t have any special effects; however, the second version video includes some funny special effects to attract the audience’s attention.
117
Interviewee 5 (from Hong Kong)
A. Five tourist attractions are included in the video. Please indicate your personal preference for each tourist attraction by ranking it on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Qingshui Cliff (00:05) X
Shakadang Trail (01:11) X
Yanzikou Trail (02:09) X
Pine Garden (02:52) X
Qingshui Cliff (00:31) X
Shakadang Trail (01:23) X
Yanzikou Trail (02:36) X
Pine Garden (03:33) X
118
B. In the second section, please demonstrate how much you like the presentation (format) of the video on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
1. Overall style of the video (a documentary coupled with funny elements at the END of the video clip)
X
2. Length of the video (09:04) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (the same music throughout the video)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video
(a documentary integrated with funny elements THROUGHOUT the video clip)
X
2. Length of the video (08:05) X
3. Hosting style X
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
X
5. Background music (different music throughout the video)
X
6. Sound effects X
7. Special effects X
119 Interview results
Content
First version Second version
Qingshui Cliff (5/7) “The host is giving nothing but plain statements.”
“I like the way the different pictures of Qingshui Cliff was presented.”
Shakadang Trail (5/7) “The poem fade away too fast that I can’t really read.”
“It is clear enough for me to read and I like the color and style of the poem.”
Yanzikou Trail (6/8) “A funny part to watch and it makes me want to visit this destination, it seems very interesting.”
Pine Garden (6/7) “Too much noise in the
background, I can’t really focus on what the host says.”
“A lot more clearer to hear the host and I can see what is being introducing while listening to the host’s description.”
Ji-An Shrine (6/8) “The host introduces about the place without any interaction with the place or people is a bit boring.”
“The special effects and sound effect make this part fun.”
Hualien Indigenous Tribe Museum (5/7)
“The description of the costume is a little bit complicated to
understand at first.”
“It is clearer to have a picture to indicate each part when the host is introducing the costume.”
Presentation (format)
First version Second version
Overall style of the video (5/8) “more professional and more consistent.”
“Interesting, more appealing to me.”
Length of the video (5/7) “A bit too long, boring to have so much information recited out.”
“I feel it just in the right time, I like the rhythm of the second version, it is richer in content.”
Hosting style (5/7) “Too much narrated information.”
“Easy to understand what is being introduced because the camera brings me to that thing at the same time. ”
Subtitles (6/7) “Clear, but I don’t like the font. ”
“The color is not match with the background. ”
Background music (5/8) “Only one music is used throughout the whole video is too monotonous.”
“I like the way the music change from one destination to another.”
Sound effects (4/8) “No sound effects at all.” “More appealing to have some sound effects.”
Special effects (4/8) “No special effects at all.” “Funny and more entertaining.”
120
Interviewee 6 (from China)
A. Five tourist attractions are included in the video. Please indicate your personal preference for each tourist attraction by ranking it on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
Qingshui Cliff (00:05) x
Shakadang Trail (01:11) x
Yanzikou Trail (02:09) x
Pine Garden (02:52) x
Qingshui Cliff (00:31) x
Shakadang Trail (01:23) x
Yanzikou Trail (02:36) x
Pine Garden (03:33) x
121
B. In the second section, please demonstrate how much you like the presentation (format) of the video on a scale of 1 (I don’t like it at all) to 10 (I like it very much).
1. Overall style of the video (a documentary coupled with funny elements at the END of the video clip)
x
2. Length of the video (09:04) x
3. Hosting style x
4. Subtitles (e.g. size, font, color, speed, pace, the way they pop up, etc.)
x
5. Background music (the same music
throughout the video) x
6. No sound effects x
7. No special effects x
SECOND VERSION
presentation (format)
personal preference
(1: I don’t like it at all; 10: I like it very much)
1 2 3 4 5 6 7 8 9 10
1. Overall style of the video
(a documentary integrated with funny elements THROUGHOUT the video clip)
x
2. Length of the video (08:05) x
3. Hosting style x
4. Subtitles (e.g. size, font, color,
speed, pace, the way they pop up, etc.) x
5. Background music (different music throughout the video)
x
6. Sound effects x
7. Special effects x
122 Interview results
Content
first version second version
Qingshui Cliff (8/7) 我比較喜歡火車那個片段，主持人介紹
的海邊崖邊是很漂亮的
I like the scene of the train. The sea and the cliff that the hosts introduced are very pretty.
但是第二個影片他加了特效把火車 那個進隧道的片段，就特效單單吸引 了我的眼球就沒注意到火車的部分 But in the second video, you added a special effect to the train that entered the tunnel. The special effects did attract my attention but I didn't notice the part of the train.
Shakadang Trail (7/7) 詩的部分有加分，如果是自己去走的話，可能會有不一樣的感覺。你們有邊走
邊拍的話，觀看視頻的人會有身歷其境的感覺
I give extra points to the poem. If you go by yourself, you may feel totally different.
You take a picture while walking, the audiences watching the video will have an immersive feeling.
Yanzikou Trail (6/7) 第一部分主持人也有加分，整個拍攝的
方式，跟觀眾互動。
I also give extra points to the hosts of the first part because of the entire shooting method, and interaction with the audience.
視頻經過調整，把溪水岩石都會突出 一點，色調會調整一下，讓觀眾有更 直接的視覺體驗
The video has been adjusted to make the stream and rock a little more highlight, and the color tone are also adjusted to give the audiences a more direct visual experience.
Pine Garden (6/6) 背景音樂，蟬聲太大，視覺效果可能也沒有剛剛的火車那麼吸引我
Background music and chirping of cicadsas are too loud. The visual effect are not as attractive to me as the scene of train to me
Ji-An Shrine (7/8) 聲音特效有加分，特效也有。個人對
日本文化比較尊敬也比較喜歡，所以
日本文化比較尊敬也比較喜歡，所以