The present study seeks to transform a magazine into a digital video for a specific target audience. However, it has some limitations, and suggestions for future studies are offered accordingly.
First, only 50 participants and 10 interviewees were invited to provide their preferences for the video, and only 10 interviewees were interviewed. More participants and interviewees should be recruited to offer their thoughts so that the researchers can have a broader understanding of the target audience’s preferences.
Second, this study includes only samples of the specified target audience (international students) from a university in Northern Taiwan. For further studies, it will be helpful if more target audiences can be included, so the video can be watched by more people, and more people’s responses to the video can be collected.
Finally, the researchers in the study do not have sufficient video-editing skills. Future studies should begin with interdisciplinary collaboration. Because video-editing skills cannot be learned in a short time, collaborating with a professional can be an optimal way to complete the task.
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