總統選舉新聞的政治偏差:無線與有線電視臺的比較分析

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(21) \\; . ! liI. 10. ~. fl Ilit . •.. . IIi!I . liI. :!!I. IIII . ~. l!\1' . ! .. ~ $. ,. ,. ~. ..'". '"'"'". l1li\. ~. - '". ...."". ~ . :!i \jj;. riO!. \II lliiWI. '1Il>1il !i!! ~ !':l m IIiI. ~!! ll1i iii' gI. p(. il,. -H-. -H-. IlIl G iI? III!r IlIl IIiI. , lIli II. m. K. + II ~. I ". 0. ~. Wi!. Ii;; $. f\. ~ ljj-. I!'ll. + \jj;. K JI:i: iii ::iii. IIiI. -H, ~ ~. !If IF.I. , f\. ;\! ~. If,( ~. IS iii:. ill! IlIl. «. , f\. lI>. !iii(. Ii\'. ::.:. ;!!!. 0. ~. !iii(. $. ~ ~. ~~ IF.I It ~ N " lI!I IIi* iO. II , 0 -'-\l ,~ 1IiI-H1$. ljj-. \1\1 l!1. ~ ~ . ~. ;1J§. Jill.. \jj;. ~. iii: r.; a;. ~. I<;!. !If l1lI. 0. "". -H,. $. f\. ~. ~. ill' 1*. N. ±l. {~. ,0. Il11 t~. .g:~. Iii'. ;!!! !Ii)~~. !il( !'i 1111 lO¢;~liIllt. 0. \jj;. IiiIlllIF.l N l!!' ~. $I'. ::iii oj,! !!HII \jj;Jl!.\~~. ill[. ~. l'l. :;: #11. ,. iiB. ... ~. ~ ~. ;;; :=. IlIl. ~511 -<-<. lit IF.I. :!i. Ii?. !I!\. ~ ~. r.; !ill ,. r.;. !O. ~. ~. ~. .D. -K \jj; . -H-. $. -K III. f\ Iii!. -K. $. 1$. ...""N 0Jj. til Il'<. ¢; ~. Iii! Iii. llt -K. j;i;. !:l! IlIl I*>1lIl. ~. \jj;. 1IiI~. -. ~. '\'\1lIl '1Ii(. ~. ljj-. <~. \jj; ~. =. ¢; $. 1G\I1:. :l!!1S. ~:11! !!t ~. ~. 'tiI?< "'. r.;. ~,. \1\1 l!1. lRI. IG. m. '"'",. ~. IS . 0. ~. il\l?<. lltlil. ~. -H1=1. ., . ':i!"'. I<f-. IiaI ,. ,. 0. !Ii! Jill.. ~. 0. ~. ,0 Jill. liii. 1&. I!!I . ~tII. .. . <Iii: ;J: Il:l "" '\I> IlIl ~ ~ It1 411. \jj;. 'i!\ :Ii. ~. "* 11M . ~ ,0. III. m;:. ttl. ~. iii! F.ii. l& .. $ lI;i; ~. -< ~. IiI. l>i' l1lI. ll> !IS L. ~. 00. ~. 0. ... '" 0l1li\. ~. ,. ~n. $. Ii\' r.;. Iii!. iii til !ill iii. 0. I:Jl. IF.I. !If. ~. ljj-. e:. '" !ill IlIl l!'F iii'. .-'. +. '"'. !ill. I. 100 II tIiR. ~. +. IiI r.; $. \jj;. :Ii. 0. $. ~. N. ~. ;tJ. lI> ~ \ill' ~ $I \li' !i;?<!iiI(. -. lilI iii'. ~llitll>. ill;. ~. I!' 00 !II "" I!' f\ IlIl ?< IlIl f\ iiII II! iiII. 0. .D. f\. ~. i' H<. ~. ~. ,0,. HI; ;j!I. ~. i!l. 'It1"'. 00. ~. 111!1. •. ~. ~ ~.

(22) i!!!I1!Vfrt. = ' It3tft\l~ Adams. W. C .. 1983. Television Coverage of the 1980 Presidential Campaign. Norwood. New Jersey : ABLEX .. Gans. H. J .. J979. Deciding What's News. New York: Free Press.. Graber, D. 1976. "Effect of Incumbency on Coverage Patterns in 1972 Presidential Campaign, " Journalism Quarterly, 53: 499·508.. Graber, D. 1989. Mass Media and American Politics. 3ed edition . Washington D.C .: Con·. gressional Quarterly Inc . Hackett, R. A. 1984. "Decline of a Paradigm? Bias and Objectivity in News Media Studies." Critical Studies in Mass Communication 1: 229-259 .. Joslyn, R. 1984. Mass Media and Elections. Menlo Park, CA: Add ison-Westley Publishing Co.. Kenney, Keith & Simpson, Chris .. 1993. "Was Coverage of the 1988 Presidential Race by Washington 's Two Major Dail· ies Biased ?" Journalism Quarterly, 70:2: 345· 355.. Lo, Ven-Hwei. 1994. "Press Coverage of the 1991 National Assembly Election in Taiwan." paper presented at the 1994 IAMCR Conference In Seoul. South Korea,. Lo, Ven -Hwei, Che n. Ching-hot & King , Pu-tsung 1996. 'Televi sion Coverage of the 1995 Legislative Election in Taiwan ." paper present ed at the 1996 IAMCR Conference in Sydney , Australia .. McQuail . Denis, 1992. Media Performance, London : Sage.. Nazzaro, Tracy 1996. .. "Competin g for Viewers and Ad Dollars: Terrestrial vs, Cable," International Cable, March : 28·32 ..

(23) ~~~~ :~~W~~~a~~*~. Neilan, Edward, Sun . Mine-Ping, & Lo, Ven-Hwei. 1996. Dateline Taipei: Foreign Journalists' Coverage of Taiwan 's First-ever Presidential Election . Unpublished manuscript .. Patterson , T. E.. 1980. The Mass Media Election . N.Y.: Praeger.. Robin son. M. J . and Sheehan, M. A.. 1983. Over the Wire and on TV : CBS and UPI in Campaign 'SO. New York : Russell Sage.. Semctko, Holli A. 1996. "Political Balance on Televi sion: Campaigns in the United States, Britian , and Germany ." The Harvard International Journal of Press/Politics. 1:1: 51-71.. .9.

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(26) •. lI!lIlliIf~. Political Bias in the News Coverage of. Taiwan's First Presidential Election:. A Comparative Analysis of Broadcast TV. and Cable TV News. Ven-hwei Lo • Pu-tsung King. Ching-ho Chen· Hwei-lin Huang. Abstract. This research examines how TV reported the campaign and the candidates during Taiwan's first-ever presidential election in 1996. A content analysis of evening news coverage of six TV stations. indicated that the state- owned broadcast TV stations were far more likely than the privately owned cable TV stations to give greater amount coverage and soundbites to the ruling pany presidential and vice presidential candidates, using the ruling party officials as princi pal news so urces and contain more ne~ s favorable to the ruling party candidates than to other candidates.. Keywords : Presidential Election News, Political Bias. Television Election Coverage.

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