網路商店策略性彈性定價系統之研究Study of Strategic Flexible Pricing System of a Web Store
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(3) Study of Strategic Flexible Pricing System of A Web Store NSC 88-2416-H-110-045 87 08 01
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(8) RS&'K=7 #>4TU V%WXYZ[\4]^0 _XY`K=7 L6` ABCDE`ab c. !. result shows that different flexible pricing strategies have a significant effect on the purchasing quantity and the number of webpages browsed. Keyword _ Internet Marketing, Electronic Commerce, Flexible Pricing System, Intelligent Agent..
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(10) ¨WT©ªH%«¬ ghi%s ij®©ª" ¯°± cC²0³´$%< =µ¶·tc>@;1¥ <=\JABCDE¸¹º4µ¶. Abstract Advances of internet and world wide web technology have made electronic commerce possible and increasingly important. Many organizations have actively participated in such an electronic marketspace to gain strategic advantages or create business opportunities. Currently the uniform pricing strategy was commonly observed in a webstore. This research aims at extending traditional pricing strategies by considering the characteristics of internet. A system architecture for an online flexible pricing system based on the intelligent agent technology will be proposed. The preliminary experimental. Oe»[¼½¾>1997]0¤sABCD E¿¿ÀÁ>i§
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(54) >1997 6 § ¼½¾> «ÂEJAB¬g-t cL6èéMNÜÚÛ> >®Ï>1997 ¯q §> 15-26 y0 Beale, Russell and Andrew Wood, “Agent-Based Interaction,” People and Computers IX: Proceedings of HCI ’94 UK. pp.239-245, August 1994. Hayes-Roth, Barbara, “An architecture for adaptive intelligent systems,” Artificial Intelligence 72 pp. 329-365, 1995. Lai, H. & T. Yang, “A System Architecture of Intelligent-Guided Browsing on the Web,” Proceedings of The 31st Hawaii International Conference on System Sciences, Vol. IV, pp. 127-149. Liang, Ting-Peng and Jin-Shiang Huang, “A Framework for Applying Intelligent Agent to Support Electronic Commerce,” International conference on Electronic Commerce ’98, April 69, 1998, Seoul, Korea. Moukas, A., Guttman, R. and Maes, P., “Agent-mediated Electronic Commerce: A Survey,” http://ecommerce.media.mit.edu/, 1998. () FG 89=K=7 L 6èéL6MN 123$%þ<=>: ;567 89>STJº K=7 894ÅW,#ùOÜP ?@;ABCDE
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