代言人類型對房地產廣告效果之研究
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(2) 代言人類型對房地產廣告效果之研究 Effectiveness of Endorser Types in Real Estate Advertisements 研 究 生：張倩倪. Student：Chien-Ni Chang. 指導教授：黃仁宏 博士. Advisor：Dr. Jen-Hung Hwang. 國 立 交 通 大 學 管 理 學 院 管 理 科 學 學 程 碩 士 班 碩 士 論 文. A Thesis Submitted to Master Program of Management Science College of Management National Chiao Tung University in partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Management Science December 2006 Hsinchu, Taiwan, Republic of China. 中華民國九十六年一月.
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