天主教輔仁大學課程大綱 天主教輔仁大學課程大綱
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課程名稱
Course Title 企業政策
授課教師
Instructor 周宗穎 學年度
Academic year
95 學期
Semester 1
課程大綱
教學目標:
1. Provides the opportunities for students to develop capability for strategic thinking.
2. Provides the opportunities for students to experience the organization learning.
3. Provides the opportunities for students to build up an integrated strategy concept.
4. Provides the opportunities for students to integrated related knowledge of business functions.
5. Provides the opportunities for students to observe the newly trends of business.
授課方式:
個案教學(Case Study) 電子教學(e-Learning)
角色扮演實境教學(Role Playing) 管理電影(Theater Learning) 自主學習(Independent Study) 對話教學法(Dialogue Teaching) 課程進度及綱要:
Week Date Topic
1 Introduction of the learning process 2 What is management?
3 What is business?
4 What is strategy?
5 Tools of strategy analyzing (1) 6 Tools of strategy analyzing (2) 7 Case study(1)
8 Case study(2) 9 Managing Industry(1) 10 Case study(3) 11 Case study(4) 12 Case study(5) 13 Strategies of MNE(1) 14 Strategies of MNE(2) 15 Strategies of MNE(3) 16 Managing Industry(2) 17 Managing Industry(2) 18 Case study(6)
參考書籍:
Strategic Management(by Seetoo, Dah-Hsian) Nine streams of strategic thinking(by Wu, Se-Hwa) On Competition(by Michael E. Porter)
Cases
Mintzberg on Management(by Henry Mintzberg) Strategy Safari(by Henry Mintzberg)
The Wealth of Nations(by Adam Smith)
Lean Production(by J.P. Womack, D. T. Jones & D. Roos) Harvard Business Review on Managing the Value Chain
The Goal—A Process of Ongoing Improvement(by Eliyahu M. Goldratt & Jeff Cox) It’s Not Luck(by Eliyahu M. Goldratt)
Critical Chain(by Eliyahu M. Goldratt)
Necessary But Not Sufficient(by Eliyahu M. Goldratt, Eli Schragenheim & Carol A. Ptak)
評分方式:
期末報告/論文撰述(Team Paper/Theses Writing) 10%
課堂參與(Class Participation) 30%
心得/作業撰寫(Assignment) 30%
專題發表(Presentation) 10%
課堂上實作演練(Role Playing) 10%
個案分析報告撰寫(Case Report) 10%
