Graduate Institute of Finance Fu Jen University
Finance and Business Forum
Fall, 2009
Wed. 9:00~12:00 Professor: Dr. Hou, Yung-Chi (Angela Hou) Office hours: by appointment
Tel: 29053968/ 29052383 e-mail: 035440@mail.fju.edu.tw Office: JSB
I. Goals and Objectives
1. The main goal of the course is to provide students with the language and life skills necessary to pursue business-related career goals. Through language practice based in real- world situations, this integrated skills approach builds confidence and motivates students towards successful careers.
2. The secondary goal is to provide students with related international business issues to discuss in class and share their thoughts.
II. Requirement
You are expected to do three things:
1. Attend class, complete reading assignments, and participate in class discussions. This course has both discussion and lecture components. An introduction for the reading assignment in the textbook will be given first. Students are required to preview the text in advance.
2. Group Presentation: You are supposed to take part in 4 group presentation based on the topic designed.
3. Weekly presentation: each student will be required to present one topic from “Business in Voc” and explain all vocs and expressions as well as make comments on the issue.
III. Grades and Attendance Policies
1. Your Grades will be based on class discussions, presentations, quizzes, and final examination.
a. Class discussion , Quizzes, and Assignment: 30%
b. Class Presentation: 40%
c. Final Exam:25 %
2. You are expected to be mature and professional than before. 100 % attendance is expected. Up to 6-hour excused absence is acceptable because of irresistible reasons. 6- hour excused and unexcused absence will result in a failure of the course.
IV. Text book:
1. Cotton, D., Falvey, D. & Kent, S. (2007). Market Leader. Edinburge, Harlow: Pearson Education Limited
2. Mascull, B. (2004). Business Vocabulary in Use. Cambridge: Cambridge University Press
3. BBC Learning English at
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/unit4nego tiations/1tricky.shtml
V. Course Material and References:
1. Knight, Gareth (2002). Business Explorer. Cambridge: Cambridge University Press.
2. Brand, Quentin (2004). Biz English for Busy People. Taipei: Beta Multimedia Publishing.
3. Hollett, Vicki. (2000). Business Opportunities. New York: Oxford University.
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4. Matthews, Candace. (1992). Business Interaction. New York: Prentice Hall.
VI. Tentative syllabus
Week Business in Voc Market Leader
1 Introduction Presenter 1. Careers
2 World of work
Management styles
2. Selling online
3 Work-life
balance
Flexibility and inflexibility
Video:
4 Team building
The right skills
Group presentation 5 What’s quality
Quality and people
Great ideas
6 Quality standards
TQM & JIT Stress
7 companies and their industries
key strategic issues
Video: making a presentation
8 innovation
preparing for future
Group Presentation (new ideas)
9 Mid-term
10 Customer
satisfaction Marketing
11 Knowing your customers
1 Planning / Managing
people
12 Global branding Video: A Safe Bate
13 internet security
Group Presentation :
News Group Presentation (talk show)
14 Measuring
performance Conflict
15 ethics business News business
16 green issues Video: update business
news
17 Presentation
(talk show) 18 Final exam
1. Please upload the PPT to I-Can after the presentation.
2. When 4 units are presented, the written quiz will follow.
3. Be sure to review each unit every week.
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