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Business English Introduction Business English Introduction

Li-Hua LI

IM Department, CYUT

(2)

What is Business English?

CONTENTS CONTENTS

Who is your teacher?

Course Objective

What is Business English?

How to improve English?

OPEN strategy

 Introduce yourself

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Who is your teacher -- Lily Who is your teacher -- Lily

See http://www.cyut.edu.tw/~lhli (李麗華)

My name is Li-Hua LI, please just call me Lily.

I am major in Computer Science and I obtained my Ph.D. from the University of Alabama.

It is a wonderful experience to be your class instructor.

instructor.

I hope we will have lots of fun in this class.

I wish you’ll learn as many as you can.

The best advice from Lily is:

Learn how to learn.

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Course Objective Course Objective

This course is designed for IM junior students to enhance their Business English ability. The course objective is designed to let students learn the following topics: (1) international trade, (2) business letters highly used in trade, (2) business letters highly used in

today, (3) business conversation, and (4) jobs and career. In addition, students in this

course will be asked to learn the business

terminologies, the basic conversation and one presentation to fulfill this course.

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Domain Domain Knowledge Knowledge

What is business English What is business English

Successful Business

English English

Skill Skill

Knowledge Knowledge

Business Business Concept Concept

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Example of Domain Knowledge

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Topics to be covered Topics to be covered

Self-Introduction

Business Letter & format

Business Announcement

Business Advertising

Business Promotion

Business Promotion

Business Invitation

Business Inquiry

Business Ordering

Business Meeting & Conference

Presentation

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How to improve English How to improve English

Vocabulary

-Be brave -Practice -Preparing

-Reading certain topic

-Pronunciation -Music

-English Magazine

-Movie/DVD/TV -Internet

Vocabulary

Grammar

-Whatever you see -Interesting Stuff -Magazine

-Domain Knowledge -Newspaper

-Internet

-write e-mail -write letter -write Notes -write

homework

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OPEN – The Learning Strategy OPEN – The Learning Strategy

P

lan your action carefully

O O P P

O

pen your heart dearly

E

xecute your plan faithfully

N

ever stop learning

P

P

E

E

N

N

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Show up yourself Show up yourself

Why Why Why

Why we need to practice selfwe need to practice selfwe need to practice selfwe need to practice self----introduction?introduction?introduction?introduction?

 想和外國人交朋友想和外國人交朋友想和外國人交朋友想和外國人交朋友; ; ; 到國外旅遊; 到國外旅遊到國外旅遊到國外旅遊

 進入一個新的環境進入一個新的環境進入一個新的環境進入一個新的環境((((班級班級班級班級////公司公司公司公司////社團社團社團))))社團

 求職面試求職面試求職面試求職面試

 拜訪公司企業或個人拜訪公司企業或個人拜訪公司企業或個人拜訪公司企業或個人

 拜訪公司企業或個人拜訪公司企業或個人拜訪公司企業或個人拜訪公司企業或個人

 打電話的簡要自我介紹打電話的簡要自我介紹打電話的簡要自我介紹打電話的簡要自我介紹

 參與國際性活動參與國際性活動參與國際性活動參與國際性活動

 參加任何國際商業活動參加任何國際商業活動參加任何國際商業活動參加任何國際商業活動

 介紹公司產品前需要自我介紹介紹公司產品前需要自我介紹介紹公司產品前需要自我介紹介紹公司產品前需要自我介紹

 ………………………………

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Practice

Practice -- Introduce yourself

Practice

Practice -- Introduce yourself

Let’s prepare:

Names, nickname & hometown.

Personality & hobbies.

Working experience & education.

Your organization’s brief Introductaion

Your organization’s brief Introductaion

Something that impress you and that is meaningful to share.

Something that will impress others.

Conclude to the event why you are introduce yourself.

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In Class Practice--Exercise 1 In Class Practice--Exercise 1

 Hey everyone, my name is Daniel and that is my English name. My Chinese name is 陳丹兒.

 I am currently live in Dali, Taichung county. My hometown is at Tainan City and that is a

wonderful city.

--在課堂(會議)自我介紹--

wonderful city.

 I am a student of IM department of CYUT. I like this university very much.

 My hobby is playing computer and watch movies.

 I am so glad to join this class. I am so happy to be here. I wish my English ability will gets better and better.

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In Class Practice--Exercise 2 In Class Practice--Exercise 2

 Hi, How are you?

 My name is Daniel Chen. It’s very nice to meeting you.

 I am the student of IM department. I am a sophomore student. Are you come here to study (visit)?

 How do you like the campus? The sunset in this

--在校園遇見外國人--

 How do you like the campus? The sunset in this

campus is very beautiful. I wish you enjoy the campus.

 Where do you come from?

 That’s a very famous country. I wish I will have a chance to visit your country.

 So, what’s your favorite sports? Maybe we can find some time to play the XXX together.

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 Ladies and gentlemen. My name is Li-Hua LI.

 I am so glad to be here to make the presentation.

 Actually, this is my first English presentation and I am a little bit nervous. But I will do my best.

 Today I am going to present the topic: “How to become an --做簡報前的自我介紹--

In Class Practice--Exercise 3 In Class Practice--Exercise 3

 Today I am going to present the topic: “How to become an excellent presenter.” I will show you the process and the steps of how to become a good presenter.

 During my presentation, should there be any questions, please feel free to raise your hand.

 ………

 Thank you for your listening. I will be glad to answer any of your question.

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 It’s very nice that I have the chance to introduce myself.

 I am a junior student of Information Management Dept. in Chaoyang University of Technology.

 In the past three years, I have been elected as class leader.

During there three years, I had planned 4 major activities and sports contest. All my classmates, who had joined the activities, said that they enjoyed very much.

In Class Practice--Exercise 4 In Class Practice--Exercise 4

--參加公司遴選或隊員遴選的自我介紹--

they enjoyed very much.

 From these activities experience, I had learned that good planning and action is better than talking. Therefore, I am training myself to be a good planner and doer.

 This year I participated the ABC program. Not only I had level up my problem solving ability, but also I earned the best team-worker.

 I believe with my kinder personality and my aggressive leaning style, I can be a major help in your program.

From my application form, you will find that I am ready for join the

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 I have been a professional salesman for over 5 years. I am now working for ABC Company.

 I am in charge of the commercial sectors and provide the total telecom solution to them.

 My major customers include DEF, XYZ, etc. Throughout the

years, I have successfully closed major deals, and achieved sales

In Class Practice--Exercise 5 In Class Practice--Exercise 5

--參加公司面試的自我介紹(1)--

years, I have successfully closed major deals, and achieved sales targets of over $XX last year.

 I am interested to further develop my career by joining your company.

 I believe my experiences and capabilities will help your team to meet the targets. With my good connections with the customers, I am sure that these will bring great values to your company.

資料來源:

http://www.jiujik.com/jsarticle.php?lcid=HK.B5&artid=3000013873&arttype=ENG&artsection=CED

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 I am a sales of high brand consumer products for over 8 years.

 I have worked for large multinational company, ABC and have gained a lot of experiences in calling the European and American markets.

 I have exceeded the sales targets every year.

 Last year, I was awarded the Top 10 Best Salesperson by the Hong Kong ABC Association.

 Moreover, I have extensive networks through working in another

In Class Practice--Exercise 6 In Class Practice--Exercise 6

--參加公司面試的自我介紹(2)--

 Moreover, I have extensive networks through working in another regional company that targets at the Asia Pacific markets.

 I am inspired by your position of Senior Sales and would like to further enhance my career path.

 With my proven track records, I believe I can bring in a lot of new sales leads to your Company. With my rich experiences, I can also contribute by leading the junior members in the sales team.

資料來源:

http://www.jiujik.com/jsarticle.php?lcid=HK.B5&artid=3000013873&arttype=ENG&artse ction=CED

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 I am a fashion designer for over ten years.

 I have worked in companies which targeted at the European,

American and Japanese markets, and have a lot of good contacts with the overseas customers.

 I have experiences in leading a design team, and we have customized our products for customers in different market segments, including

local, China and overseas.

In Class Practice--Exercise 7 In Class Practice--Exercise 7

--參加公司面試的自我介紹(3)--

local, China and overseas.

 Your company is such a well-known brand in this industry, and I am really interested to join it.

 If I have the chance to join, I will suggest changing the OEM to ODM to help foster your brand image of being ‘high class and trendy’.

 Through the integration of unique product design, high quality manufacturing experiences, excellent craftsmanship and superior material, we will be empowered to explore new markets.

 Our products will be able to fullfil the growing customer demands in terms of design, price and quality. Ultimately, these will be turned into

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In Class Practice In Class Practice

1. 向您左右同學問好並自做英文的自我介紹 向您左右同學問好並自做英文的自我介紹 向您左右同學問好並自做英文的自我介紹 向您左右同學問好並自做英文的自我介紹

2. 列舉至少三項您自己過去的英文學習問題 列舉至少三項您自己過去的英文學習問題 列舉至少三項您自己過去的英文學習問題 列舉至少三項您自己過去的英文學習問題?

2. 寫下英文 寫下英文 寫下英文 寫下英文 聽力 聽力 聽力 聽力 閱讀 閱讀 閱讀 閱讀 寫作 寫作 寫作 寫作 您較強的項目 您較強的項目 您較強的項目 您較強的項目

3. 寫下

寫下寫下寫下 會話會話會話會話 文法文法文法文法 單字單字單字單字 您較強的項目您較強的項目您較強的項目您較強的項目

3. 寫下

寫下寫下寫下 會話會話會話會話 文法文法文法文法 單字單字單字單字 您較強的項目您較強的項目您較強的項目您較強的項目

4. 寫下您過去學習英文的問題 寫下您過去學習英文的問題 寫下您過去學習英文的問題 寫下您過去學習英文的問題

5. 寫下您可以加強或改善的重點 寫下您可以加強或改善的重點 寫下您可以加強或改善的重點 寫下您可以加強或改善的重點, 順序及步驟 順序及步驟 順序及步驟 順序及步驟

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Homework-1 Homework-1

1. Please write down your self-introduction in one page.

2. Please write down your resume in on page.

(*) Turn in the printed homework.

(*) Turn in the printed homework.

Please refer to the sample files in Lily’s website:

http://www.cyut.edu.tw/~lhli

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參考文獻

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