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Investigating The Influence of Exhibition Modes on Visitors at A Museum — A Case Study of The National Museum of Natura 林紅漪、翁玉慧

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Investigating The Influence of Exhibition Modes on Visitors at A Museum — A Case Study of The National Museum of Natura

林紅漪、翁玉慧

E-mail: 9707863@mail.dyu.edu.tw

ABSTRACT

In recent years, visiting museums has become one of the daily recreation activities for many people. As a result, museums have developed various exhibition modes to meet the needs of the general public. Also, in order to serve the purpose of recreation and education, visiting behaviors and opinions of the public are important factors that museums put into consideration in deciding their collection and exhibition in the future. This research aims at investigating the influence of exhibition modes on visitors at a museum, and the main purpose is to compare the differences between dynamic exhibition (interaction style) and static exhibition (observation style) in terms of visitors’ spatial experience and learning effects. This research was conducted at the permanent exhibit “the Journey of Human Life” located in the Life Science Hall of the National Museum of Natural Science, and the respondents were visitors to this exhibit. From March 23rd to May 18th of 2008, questionnaires were given to 363 respondents, and 338 valid questionnaires were received. The data obtained from these questionnaires were then analyzed by applying a statistical method to verify the research hypothesis. Based on the analysis of the result, this research has reached the following conclusions: First, concerning spatial experience, visitors were satisfied with the well-designed visiting lines of both dynamic exhibition and static exhibition, but in the acknowledgement degree of congestion, localness and privacy, dynamic exhibition obviously gained more satisfaction than static exhibition. Secondly, in learning effects, the desire for further learning was relatively conspicuous in dynamic exhibition than in the static one, showing that dynamic exhibition was able to attract visitors’ interest and curiosity more, thus generating a desire for further learning.

Keywords : Museum ; Spatial Experience ; Dynamic Exhibition ; Static Exhibition Table of Contents

封面內頁 簽名頁 授權書 iii 中文摘要 iv 英文摘要 v 誌謝 vi 目錄 vii 圖目錄 ix 表目錄 x 第一章 緒論 第一節 研究背景 1 第二 節 研究動機 2 第三節 研究目的 3 第四節 研究範圍與限制 4 第五節 研究對象 5 第六節 研究流程 6 第七節 重要名詞釋義 7 第二章 文獻探討 第一節 科學博物館 10 第二節 展示功能設施 13 第三節 相關案例概述 16 第四節 空間體驗 20 第五節 學習 成效 25 第六節 研究基地概述 27 第三章 研究方法 第一節 研究架構 33 第二節 研究假設 34 第三節 調查工具與方法 34 第四 節 統計分析 37 第四章 結果與分析 第一節 樣本描述 39 第二節 研究假設檢定 47 第五章 結論與建議 第一節 結論 84 第二節 研究建議與後續相關研究 88 參考文獻 90 附錄一 研究問卷 94 附錄二 相關展場照片 97 附錄三 開放問卷資料表 101

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