Auditing program evaluation audits: Executive training exercise for assessing management

題名: Auditing program evaluation audits: Executive training exercise for assessing management

作者: Chih-Hsien Hsu;Marcia Y. Sakai

關鍵詞: Learning destination management organization;Tourism marketing;Audit;Program evaluation

日期: 2009-07

上傳時間: 2010-06-02T11:50:47Z 出版者: Asia University

摘要: The present article is an application of Schank's (Schank, Roger C.

(2005), Lessons in Learning, New York: Wiley.) "principle #1: just-in-time information delivery makes information useful....OR, don't tell people things that they cannot immediately make use of." The article describes five activities that always occurring implicitly and sometimes explicitly in managing a product, brand, or service: scanning, planning,

implementing, assessing, and administering. Management and financial audits of actions and outcomes of programs are sometimes required by firms and government legislative bodies. Similar to the use of written checklist by pilots of the multiple steps involved before plane take-offs, management audit templates are useful for insuring complete and in- depth assessments of management actions and outcomes. This article provides such a management audit template and illustrates its use. The article includes an invitation to the reader to use the template

immediately in evaluating both an audit report and a marketing program that the audit report details.