A Study on the Business Model of Dealer within Automotive Industry：A Systems Thinking Perspective
洪炯銘、羅世輝
E-mail: [email protected]
ABSTRACT
The development of automotive industry helps to increase the country competitiveness.And it's the reason why a lot of counties are taking the development of automotive industry seriously.The development of Taiwan's automotive industry has more than 60 years.
The developmant of automotive industry helps to increase the country competitiveness. And it's the reason why a lot of counties are taking the development of automotive industry serioustry.The automotive industry in Taiwan has been developing for sixty of years.Its marketing channels had already fixed.The most car manufacturers choose regional dealers to sell their products. The regional dealers have the dual role.They are not only selling cars and accessories to a car, but also providing with the after-care service.Its business model is in a system with dynamic complexity.This study employs Systems Thinking with rhe four aspects, which Johnson et al brought up,to analysis the car regional dealer's business model.And this will provide some policy recommendations for the dealer's in automotive industry.
Keywords : systems thinking,dealer,business model
Table of Contents
中文摘要...iii ABSTARACT...iv 致謝辭...v 內容目錄...vi 表 目錄...vii 圖目錄...ix 第一章 緒論...1 第一節 研究背景與動機...1 第二 節 研究問題...3 第三節 研究目的...4 第四節 研究流程...4 第二章 文獻回顧...7 第一 節 經營模式之相關文件...7 第二節 汽車經銷商之相關文件...12 第三節 系統思考之 相關文件...20 第三章 研究方 法...24 第一節 個案研究法、文獻分析法與訪談法...24 第二節 系統思考...25 第三節 研究架 構...30 第四章 研究分析與結果...33 第一節 市場面...33 第二節 新車銷售系統與 保修服務系統...37 第三節 整體經營模式...41 第四節 研究結果...45 第五章 結論與建
議...46 第一節 結論...46 第二節 管理意涵...47 第三節 後續研究建 議...48 參考文獻...49 表目錄 表2-1 經營模式定義...8 表3-2 系統特
性...22 表4-1 經營模式四構面之關鍵要素...33 圖目錄 圖1-2 研究流程圖...6 圖2-1 Shafer之營運模式構面...11 圖2-2 經營模式四構面...12 圖3-1 因果環路符號...27 圖3-2 漏斗理論...31 圖3-3 研究架構...32 圖4-1 潛在顧客之組成比例(1998-2000)...34 圖4-3 汽車市場之因果回饋圖...37 圖4-4 服務-利潤鏈...39 圖4-5 表面資訊之因果回饋圖...40 圖4-6 富者越富之因果回饋圖...43 圖4-7 平航船之因果回饋圖...44
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