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: Integrating Innovation Diffusion Theory and UTAUT to Explore The Influencing Factors on Teacher Adopt E-learning Syste 石進祥、晁瑞明

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: Integrating Innovation Diffusion Theory and UTAUT to Explore The Influencing Factors on Teacher Adopt E-learning Syste

石進祥、晁瑞明

E-mail: 9606901@mail.dyu.edu.tw

ABSTRACT

With the maturity of information technology and the prevalence of the Internet, network-based E-learning is leading the teaching activity to a broader boundary.In comparison with the traditional teaching activity, network-based E-learning is unlimited by time and space, thus enables more adaptability and flexibility in learning.However, the progress in technology is by no means the guarantee of success. Whether teachers adopt this approach(network-based E-learning) is the critical factor. This research combined the Innovation Diffusion Theory (IDT) by Rogers and Unified Theory of Acceptance and Use of Technolog(UTAUT) by Venkatesh et al. to establish the framework of our theory, and applied open-source MOODLE as E-learning platform to explore factors that affect teachers’ adopting network-based E-learning sys-tem. The research subjects in this study are teachers in Changhua County;

the investi-gation is carried out in three stages – holding MOODLE-related workshops, holding E-learning curricula establishing contests and conducting questionnaire surveys.Results in our research show that the perceived attributes of innovation in

network-based E-learning system, such as relative advantage, ease of use, compatibility, public image, self-efficacy, and communication channels… etc., all have significant effects on behav-ior intention, while user behavior is directly influenced by behavior intention and com-munication channels.Furthermore, using moderators such as genders, age, experience and voluntariness of use as effecting factors in our study shows that only age and vol-untariness of use have impact on behavior intention. The research finds out in addition that teachers generally show inclinations to adopt network-based E-learning system in their teaching. However, the actual user be-havior is somewhat low. This indicates that teachers are usually overworked, thus have more desire than energy to adopt innovative network-based E-learning system in their teaching activity.

Keywords : Innovation Diffusion Theory ; UTAUT ; MOODLE ; E-learning Table of Contents

中文摘要 ..................... iii 英文摘要 .....................

iv 誌謝辭  ..................... vi 內容目錄 ....................

. vii 表目錄  ..................... ix 圖目錄  ..................

... xi 第一章  緒論................... 1   第一節  研究背景與動機........

.... 1   第二節  研究目的............... 3 第三節  研究範圍與研究限制.......

... 4 第四節  研究流程............... 5 第二章  文獻探討...............

.. 7   第一節  網路式數位學習與傳統教學....... 7   第二節  創新擴散理論..........

... 13   第三節  科技接受模式與整合性科技接受模式... 22   第四節  開放源碼之數位學習平

台MOODLE..... 31 第三章  研究方法................. 39   第一節  研究架構..

............. 39   第二節  研究假設............... 43   第三節  變數操作 性定義與衡量......... 48   第四節  系統環境概念、配置與實施程序..... 52   第五節  研究 對象與抽樣方法.......... 53   第六節  量表設計............... 54   第七節   前測施行與量表信、效度分析...... 58   第八節  統計與分析方法............ 62 第四章   研究結果與分析.............. 65   第一節  樣本基本資料分析........... 65   第 二節  採用因素與行為意圖相關分析...... 69   第三節  採用因素與行為意圖之路徑分析..... 72    第四節  調節變數對採用因素的影響分析..... 77 第五章  結論與建議................

87   第一節  結論................. 87   第二節  建議...............

.. 93 參考文獻 ..................... 97 附錄A  問卷...............

.... 105 REFERENCES

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