使學生了解實務上資料採礦的使用時機

1

Fu Jen Catholic University 2007-2008

Department / Code (開課單位/單位代碼)

應用統計研究所 /

Course Code

(課程代碼) 11502

F S Course Name

(課程名稱) 資料採礦 Credit

(學分數) 0 3

Course Objectives (課程目標)

1. 介紹資料採礦的觀念及技術

2. 使學生了解實務上資料採礦的使用時機。

3. 教導學生資料採礦的歩驟：由資料集抽樣(Sampling)、剖析資訊(Explore)、修正整理資 料集(Modify)、建模(Modeling)及評估(Access)。

4. 教導學生 SAS 公司之 Enterprise Miner 及 Statistica 之 Data Miner 軟體進行資料採礦之分 析。

Prerequisites

(先修課程) 統計套裝軟體

Course Materials (課程教材)

Applying Data Mining Techniques Using Sas Enterprise Miner

Reference (參考書目)

1. 資料採礦理論與實務～顧客關係管理的技巧與科學，麥可裴瑞 著，吳旭志、賴淑貞譯, 2001,6, 維科出版社

2. 資料採礦～顧客關係管理暨電子行銷之應用，麥可裴瑞 著，彭文正譯， 2001,1， 維科 出版社

3. .Data Mining Cookbook, Olivia Parr Rud, Wiley, 2001

4. STATISTICA 手冊（Ｉ）基本統計，陳順宇、鄭碧娥 著，台灣 STATISTICA 公司 5. STATISTICA 基本使用手冊，謝邦昌著，台灣 STATISTICA 公司

…課堂之前測(Pre-test) % ;期末報告/論文撰述(Team Paper/Theses Writing) 20%

…課堂中的隨堂測試(Quiz) % ;課堂參與(Class Participation) 20%

…期中考(筆試)(Midterm Test) % ;心得/作業撰寫(Assignment) 20%

…課堂後測/期末考(筆試)(Final Test) % ;專題發表(Presentation) 20%

…學生表現側寫報告(Profile Report) % …課堂上實作演練(Role Playing) %

;個案分析報告撰寫(Case Report) 20% …專業團體之證照檢定(Certification) %

Evaluation (評量方式)

…個別面試或口試(Oral Exam) % …其他(Others) %

Pedagogical Methods (教學方法)

;講授(Lecture)

;個案教學(Case Study) …電子教學(e-Learning) …體驗教學(Project Adventure) …角色扮演實境教學(Role Playing) …企業競賽遊戲(Business Simulation Game) …管理電影(Theater Learning)

…競賽讀書會(Study Group)

;專題實作(Seminar on Field Research) …產業實習(Internship)

…服務學習實作(Service Learning)

;自主學習(Independent Study)

;對話教學法(Dialogue Teaching)

…其他(Others)

2 Course Web

(課程網頁)

Course Outline (課程大綱進度)

週次 日期 進度內容

1 2/26 課程大綱及進度介紹、教材簡介

2 3/4 Introduction to Data Mining 3 3/11 Introduction to Data Mining 4 318 Setting the objective 5 3/25 Selecting the data sources 6 4/1 Preparing the data for modeling 7 4/8 Preparing the data for modeling 8 4/15 Selecting and transforming the variables 9 4/22 Validating the model

10 4/29 Validating the model ~ decision tree 11 5/6 Validating the model ~ Logistic regression 12 5/13 Validating the model ~ neural networks 13 5/20 Implementing and maintaining the model 14 5/27 Cluster analysis

15 6/3 Association and sequence analysis 16 6/10 期末報告或期末考

17 18

…全人教育 (Holistic Education)

;做中學 (Learning by doing)

Contribution to Mission

(本課程與管理學院 使命之關係)

…人本價值

(Human-centric values)

;整合資源 (Resource integration)

;創新知識

(Innovative knowledge)

…國際視野 (International view)

3 Contribution to

learning goals (本課程能達成開課 單位的哪些目標-院)

Contribution to learning goals (本課程能達成開課 單位的哪些目標-系)

;厚植學生之基礎管理專業知識及解決問題的能力。

(Each student should be able to analyze and solve management problems. This learning goal is met through course embedded exams and a year long project course in the junior and senior years.)

;培養學生理性分析及創新思維的能力。

(Each student should be able to perform a rational analysis and propose innovative ideas. This learning goal is met through a year long project.)

…蘊育學生人本關懷及親身服務之實踐倫理的態度及意願。

(Each student should be willing to show human compassion and render professional services as an ethical practice.

This learning goal is met through service-learning activities.)

;奠定學生轉化理論於實際行動的能力。

(Each student should be able to put theory into practice. This learning goal is met through a year long project.) …養成學生之國際視野，並展現其國際化特性的能力。

(Each student should be able to cultivate a global view. This learning goal is met through English language courses, courses taught in English, and courses taught by foreigners.)

;培養學生善用資訊科技以統整資源的能力。

(Each student should be able to use information technology to integrate resources. This learning goal is met through embedded exams in required IT courses.)

;厚植學生管理與資訊之專業知識及技能。

(Each student should be able to use their management and information technology expertise to solve problems related to their focus. This learning goal is met through a year long project and on-the-job training.)

;培養學生應用資訊科技解決組織管理問題的能力。

(Each student should be able to apply information technology to solve the organization＇s management problems. This learning goal is met through course embedded exams)

…培養學生具備動手解決企業資訊系統的能力。

(Each student should be able to produce solutions to the business intelligence related problems. This learning goal is met through course embedded exams)

…提升學生對企業與資訊倫理的認知及實踐的意願。

(Each student should be able to engage in ethical business practices and respect the intellectual property of others. This learning goal is met through course embedded exams, service-learning activities, and projects)

…培養學生具備優質情緒管理能力。

(Each student should have the emotional maturity to appreciate and respect opinions different from their own. This learning goal is met through a year long project and on-the-job training.)

Instructor (老師資料)

Name: 梁德馨，輔仁大學管理學院統計資訊系副教授 E-mail: stat1013@mails.fju.edu.tw

Phone: (02)2905-2974

Office Hour: Monday, Tuesday, Wednesday, Thursday Room: SL464