第六章 研究結論與建議
第三節 後續研究建議
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的價值鏈，應該在清楚定位後，除了從自身發展外，積極利用國內外的資源增強 並學習內化。可以發現在國際行銷上，廠商莫不將資源放在重點區塊，其他市場 透過代理，在這些區塊廠商也許可以考慮策略聯盟，集合彼此產品品項聯合，和 國外代理經銷商比較有談判的空間，亦可分攤其他成本。
，
第三節 第三節
第三節 第三節 後續研究建議 後續研究建議 後續研究建議 後續研究建議
(一一一一) 增加增加增加增加訪談訪談訪談訪談個案的量個案的量個案的量 個案的量
本研究礙於時間資源有限，僅訪談四個個案，且集中在製劑廠，可以增加訪 談個案數量，並嘗試針對不同產業的位置，例如上游的原料藥廠或專注於新藥研 發的廠商。
(二二二二) 增加個案增加個案增加個案增加個案訪談訪談訪談的對象訪談的對象的對象 的對象
本研究礙於時間資源有限，每個個案僅訪談一個對象，可增加相關經驗不同 單位的訪談對象，以增加內容的廣度與深度。
(三三三三) 國際化相關後續議國際化相關後續議國際化相關後續議國際化相關後續議題題題的探討題的探討的探討 的探討
本土廠商在近年才積極拓展國際市場，可以針對例如國際化後，不同市場的 公司管理議題。
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4. 友華生技醫藥股份有限公司官方網站，http://www.oep.com.tw/，檢索日期：
2011 年 6 月。
20. 蕭燕翔(2010)，「瞄準單株抗體商機，生達與美上市公司結盟」，2010/05/25 精實新聞。
21. 戴欣欣(2008)，「癌症用藥專業廠，攻下臺灣市場，立足世界舞臺！--案例 3：
臺灣東洋」，貿易雜誌，2 月，頁 20-23。
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