第六章 結論與建議
第四節 後續研究建議
一、比較成熟企業與新創企業之品牌策略發展歷程
天成的發展屬於新創型企業，其擁有的資源仍是有限，與資源豐富的成熟型 企業在品牌策略的發展歷程上有所不同，未來的研究可針對成熟型企業進行分析 研究，與新創型企業的發展演變進行對比，以深入探究當企業在資源較充裕，且 有較強的知識經驗分享機制時，特定時期品牌策略發展歷程是否有所差異，進而 對於品牌策略發展的歷程之演變能夠有更全面性的了解。
二、比較本土飯店業領導者之領導力對其品牌策略發展歷程的影響
天成與其它本土飯店業者都屬於中小企業之規模型態，且多創業於 1964-1980
年間，這些領導者對於機會的辨識是透過自身的經驗做來為判斷的主要依據，未 來的研究可針對本土飯店業領導者之創業家性格以及領導風格進行分析研究，以 探討當企業領導力的不同，對其企業品牌策略之發展歷程上的影響以及轉變。
三、持續觀察分析個案公司之品牌策略之發展歷程
本研究個案對象在品牌發展歷程上仍持續進行中，因此，未來研究將可針對 天成的品牌策略之發展歷程做持續觀察，探究其在面臨大環境變動時，組織內部 資源運用配置的情形，以及其他影響品牌策略發展的關鍵因素，以期建立一套完 整的品牌策略與管理模式，幫助企業最大化品牌價值。
參考文獻
網路資源部分：
1. 交通部觀光局行政資訊網：http://admin.taiwan.net.tw/。
2. 台北天成大飯店官網：http://www.cosmos-hotel.com.tw/。
中文部分：
1. 林佩璇，2000，「個案研究及其在教育研究上的應用」，載於中正大學教育學研 究所(編)，「質的研究方法」：239-263，高雄，麗文出版社。
2. 胡政源，2006，「品牌管理─品牌價值的創造與經營」，台北，新文京出版社。
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