未來建議

考慮到其他外在因素，而無法客觀的回答問題。

綜合以上，本研究建議品牌在行銷方面，能夠讓品牌的Logo 適時的出現在產 品上，這樣的設計經由實驗證明能夠有效地吸引消費者的目光，讓消費者願意在該 產品上多停留一些思考時間，進而提升願付價格。

第二節 未來建議

由於本研究受限於時間的因素下，無法再搭配腦波儀來做更深入的研究，未來 在學術上可以透過更多的物理研究來解釋消費者在做選擇時與感官上的刺激有更 多的連動性，在未來的研究更可以使用腦波儀來觀察消費者在作答紙本問卷時以 及觀看產品圖片或是實際產品時的腦波變化，探詢能否有新的突破發現。

學術上，由於以往的論文研究較少在這上面有所著墨，本論文希望能夠達到一 個拋磚引玉的作用，在本研究的基礎上再去做更深入且範圍更廣的研究，並且也希 望未來的研究能夠完善在本實驗設計上的不足。

在實務上，對於未來的研究方向可以採用真人的實際展示作為一個研究發展 趨勢，並且可以透過增加觸感等來讓消費者體驗，更可以真實地了解到消費者最需 要的是什麼，並更加貼近市場。

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