第五章 討論與建議
第四節 未來研究建議
本研究根據計畫行為理論做為理論基礎以進行驗證研究，後續的研究學者，可 依據小農其本身不同的特性，依據相關理論進行研究架構模式的修改，使其研究於 社群網路相關的模式分析上更具有解釋力，以期更為符合研究的目的與滿足研究上 的需要。此外，建議可嘗試找出是否有其他外在變數可以更有效地探討民眾於社群 網路上獲取小農資訊的預測解釋力，如個人或地區差異，或是其他相關理論的變數 與論點，加以納入作為影響 Facebook 會員使用粉絲專頁行為意圖的因素，以有效增 加解構計畫行為理論模式的解釋力。
虛擬服務品質與信任對購買意願之影響-以小農 Facebook 粉絲專頁為例 參考文 獻
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