第六章 結論、建議及未來研究方向
第三節 未來研究方向
1. 研究對象可延伸至高中職之觀光科系
本實驗研究對象為大學一年級學生，結果顯示線上地圖心智工具可有效輔助 遊程規劃專題之學習，未來研究可將研究對象延伸至高中職之觀光科系之學 生，提早讓高中職學生認識及操作地理資訊系統，進而提升學生對觀光地理 與遊程規劃之學習興趣，以及地理資訊系統之應用。
2. 將線上地圖心智工具應用於不同領域
本研究將線上地圖心智工具應用於美濃區遊程規劃專題學習，支援學生地理 資料及知識註記和知識彙整功能，未來研究可將線上地圖心智工具應用於不 同領域之專題活動，例如：都市規劃、防災系統規劃等，若能結合更多地理 數據資料，提供更多圖層之疊合，甚至可以應用在地理、歷史、自然、藝術 等不同學科上，擴大線上地圖之應用。
3. 線上地圖心智工具可延伸應用在行動載具，增加定位、立即導航、擴增實境 之功能
若線上地圖心智工具可搭配行動載具，並增加定位、立即導航之功能，可應 用於實地考察之課程或觀光導覽之現場使用，若能再加上擴增實境之功能，
更能在地理、生態的學習上，疊加歷史與文化，增加學習內容之多元性，統 整不同學科領域，符合專題學習之特色。
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附錄
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附錄一 美濃區遊程規劃知識測驗
觀光地理
1. 下列何者可能為高雄市美濃區的經緯度？(1)(119,22) (2)(120,22) (3)(121,23) (4)(122,24)
2. 下列何者非觀光地圖的基本要素？(1)坡度(2)方向(3)距離(4)圖例
3. 以下對美濃區地理區位之描述，何者正確？(1)東西北三面環山(2)位於屏東平 原的南部(3)位於高雄地區的東南角(4)位於北回歸線以北
4. 若 GMT 時間為早上 9 點，則位於+8 的台北時間是(1)凌晨 1 點(2)下午 5 點(3) 下午 1 點(4)早上 5 點
5. 美濃地區有特殊的文化藝術，例如美濃紙傘、美濃窯等，來呈現美濃特殊文化，
這樣的觀光服務，透過品牌、服務人員、廣告、布置、設備器材、標語或價格 等行銷管理策略的方法，係在求降低服務產品之何種特性(1)無形性(2)生產與 消費的不可分離性(3)不可儲存性(4)異質性
6. 關於吸引力行銷之敘述何者正確？(1)吸引力行銷是指提供能夠吸引現在 與舊有顧客的產品與服務(2)吸引力行銷常針對城市特有的文化資源或是人 文活動，設計出強化當地特色的內容與主題來吸引民眾、外來者前往觀光、
消費、投資行為，進而帶動地方經濟(3)吸引力行銷可從文化、娛樂、節 慶、建築與景觀等方面進行，但卻仍無法滿足居民與外來者的需求(4)設計 與規劃特色和活動來滿足居民與外來者的需求，包括：自然環境特殊性；節 慶活動、歷史建築遺跡、紀念碑和雕塑品等知名地標，及當地爲旅遊者提供 的友善環境
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(2) 當地旅行社優劣 (3) 成本與市場的競爭力 (4) 交通工具的可及性優勢 17. 下列何者為目前旅行社普遍推出之團體全備旅遊的構成要素？ (1) 消費
者的忠誠度較高 (2) 旅客對服務之要求較高且精緻 (3) 完善之事前安排 (4) 行程較具彈性，自主性高
18. 根據國際觀光組織針對觀光旅遊的定義，下列敘述何者正確？(1)與親身 所經歷的環境參觀、人造環境、文化及社會有關的暫時而又自願的旅行現象 之總體(2)與親身所經歷的環境參觀、人造環境、文化及社會有關的暫時而 不自願的旅行現象之總體(3)與親身所經歷的環境參觀、人造環境、文化及 社會無關的暫時而又自願的旅行現象之總體(4)與親身所經歷的環境參觀、
自然環境、文化及社會有關的暫時而又自願的旅行現象之總體
19. 觀光產品的組成包括兩大類，下列何者正確？(1)自然與人文環境(2)自然 與旅遊環境(3)都市與人文環境(4)都市與旅遊環境
20. 旅遊代理商或供應商依據各類消費者需求，逕自籌劃安排、設計、生
產、行銷的旅遊商品，商品內容包括交通運輸、飲食、住宿、參觀、遊覽、
娛樂等軟硬體設施與服務，並對外公開銷售，招攬遊客組成旅行團，前往各 地觀光旅遊是指？(1)團體包遊(2)包裝完備的旅遊(3)團體全備旅遊(4)以上皆 非
21. 什麽是地方發展觀光在選擇與建設軟硬體設施的參考指標，對於政府單 位及相關業者都是重要依據？(1)旅遊的意象(2)旅遊的目的地(3)旅遊目的地 的意象(4)以上皆非
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附錄二 美濃區遊程規劃專題教材(實驗組)
1-1 使用[區域註記]，繪出美濃區範圍，並擷取地圖貼至 Google 文件中
1-2 使用[地形圖]觀察美濃區的地形，並擷取地圖貼至 Google 文件中
1-3 依據上述完成的圖，伴隨文字簡介美濃區的現況(約 200 字左右)
2-1 使用[導航]規劃從「萬能科大」到「高雄市美濃區」的交通方式，並貼上結果 至 Google 文件中
規劃一份 5 人至高雄市美濃區「歷史文化、藝術、生態」的深度一日遊，此行程 規畫須符合要求、可執行性、並有創意，並完成以下 3 份表格(遊程規劃分析、行 程表、估價單)
3-1 須利用[地點搜尋]將所有旅遊景點儲存至[地點註記] (每人皆須儲存 2 個以上 的地點)
3-2 與小組一起完成旅遊規劃分析、行程表及估價單，表格在最下方
3-3 將每個旅遊景點的大略範圍和路線運用[區域註記]繪製在地圖上，並將之貼 入 Google 文件中
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附錄三 美濃區遊程規劃專題教材(控制組)
1.請用 200 字內，簡略介紹高雄市美濃區的地形、人口、歷史文化，以及觀光產 業現況。
2.規劃從萬能科大到高雄市美濃區的路徑與交通工具。
2.規劃從萬能科大到高雄市美濃區的路徑與交通工具。