本研究是根據夏日學校、人力資本、設計來源國及製造來源國形象之相關理 論基礎來推演出本研究之整體架構，並參考相關研究之論述及文獻，進而歸納出 本研究之問卷內容，但仍有一些研究限制，因此本研究之研究限制將列點陳述並 予以研究建議。
(1)研究限制
由於台灣之教育部初辦夏日學校之政策，各學校在辦理夏日學校之時間上可 能有所限制，故較少學校成功辦理教育部之夏日學校課程，因此本研究僅針對高 雄大學之夏日學校作為研究對象，也由於高雄大學之招募對象為越南學子，本研 究僅針對越南學子作為問卷發放對象，故在研究推論上有其限制，無法將樣本的 研究結果概化或套用在全體母體中。
(2)研究建議
由於本研究僅針對越南學子進行問卷調查，故建議後續研究者可擴大研究東 南亞國家之學子(泰國、馬來西亞、印尼等)，做全面性的研究調查，以提高研究 結果的推論能力。建議後續研究者，可延伸探討會驅動人力資本之因素(例如社
會資本、文化等因素)，並且探討這些因素是否能驅動人力資本，使得設計來源 國、製造來源國形象有提升之效果。
參考文獻
一、中文文獻
宋方珺、楊振昇（2017）。從國際交流活動析論中小學國際教育之實施成效。學 校行政，17-34。
吳萬益、林清河（2002）。《行銷研究》。台北：華泰。
黃博仁（2005）。全球教育。國教世紀，214：14-20。
黃乃熒（2009）。台灣推動中小學國際教育之行動建構。教育資料輯刊，42:1-24。
榮泰生 (2000)。《企業研究方法》。台北:五南書局出版公司。
顏佩如（2005）。全球教育發展與內涵之研究。載於中華民國課程與教學學會主 編 之「當代課程教學的新課題」。
蕭文龍（2016）。統計分析SPSS（中文版）+Smart PLS (PLS_SEM)，台北:基峰。
二、英文文獻
Ahmed, S.A. & d’Astous, A. (1995). Comparison of country of origin effects on household and organizational buyers’ product perceptions, European Journal of Marketing, 29(3), 35-51.
Agarwal, S and Sikri, S. (1996). Country image: consumer evaluation of product cat-egory extensions, International Marketing Review, 13(4), 23-39.
Ahmed, S.A. and d’Astous, A. (1996). Country of origin and brand effects: a multi- dimensional and multi-attribute study. Journal of International Consumer Mar-keting, 9(2), 93-115.
Ahmed, Z. U., Johnson, J. P., & Boon, L. C. (2004). Does country of origin matter for low-involvement products. International Marketing Review, 21(1),102-120.
Becker, G. S. (1964). Human Capital: A Theoretical and Empirical Analysis, With Special Reference to Education. New York : National Bureau of Economic Re-search Press.
Bilkey, W. J. & Nes, E. (1982). Country-of-origin effects on product evaluation.
Journal of International Business Studies, 13(1), 89-99.
Barney, J.B. 1986b. Organizational culture: Can it be a source of sustained competi-tive advantage? Academy of Management Review, 11, 656-665.
Bulmer, Martin. (1986). Social Science and Social Policy. Boston:Allen and Unwin.
Bagozzi, R. P., & Yi, Y. (1991). Multitrait–multimethod matrices in consumer re-search. Journal of Consumer Research, 17, 426–439.
Bingham, R. D. & Felbinger, C. L. (2002). Evaluation in practice: a methodological approach (2nd ed.). New York: Chatham House Publishers.
Cuieford, J. P., (1965), Fundamental Statistics in Psychology and Education, 4th Edi-tion, New York: McGraw Hill.
Cattin, P., A. Jolibert & Lohnes, C. (1982). A Cross-Cultural Study of “Made in”
Concepts. Journal of International Business Studies, 13(3) , 131-141.
Coleman, J. S. (1988) Social capital in the creation of human capital. American Jour-nal of Sociology, 94, 95-120.
Cordell, Victor V. (1993), “Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk,” Journal of International Consumer Marketing, Vol. 5, No. 2, pp. 5-20.
Chin, W.W. (1998). Issues and opinion on structural equation modeling. MIS Quar-terly, 22(1), 7-16.
Chao, Paul (1998), Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions. Journal of Business Research, 42(1), 1-6.
Chao, P. (2001). The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluation. Journal of Advertising, 30(4), 67-81.
Chen, Y. M., & Su, Y. F. (2011). Do country-of-manufacture and countryof-design matter to industrial brand equity?. Journal of Business & Industrial Marketing,
27(1), 57-68.
Dess, G. & Picken, J. (1999). Beyond Productivity:How Leading Companies Achieve Superior Performance by Leveraging their Human Capital. New York:
American Management Association.
Davenport, T. O. (1999). Human Capital:What is it and why people invest it. San Francisco: Jossey - Bass.
Dzinkowski, Ramona. (2000). The measurement and management of intellectual cap-ital: An introduction, Management Accounting, 78(2),32-36.
Dakhli, M., and de Clercq, D. (2004). Human capital, social capital and innovation: a multicountry study. Entrepreneurship and Regional Development, 16, 107-128.
Diana, R., Veronica, B. M., Marc, C., & Julie, T. K. (2007). Cross-disciplinary Edu-cation at Liberal Arts Institutions. SSRC.
Dunn, W. N. (2008). Public policy analysis: an introduction (4th Ed.). New Jersey:
Pearson Prentice Hall.
Edward, S., Quade (1989). A Basic Framework for Policy Analysis.Analysis for Pub-lic Decisions(3rd ed.), 44-68.
Essoussi, L.H. & Merunka, D. (2007). Consumers' product evaluations in emerging markets. Does country of design, country of manufacture, or brand image matter?
International Marketing Review , 24, 409-426.
Fornell, C. and Larcker, D.F. (1981). Evaluating structure equations models with un-observable variables and measurement error. Journal of Marketing Re-search,18(1), 39-50.
Gimeno, J., Folta, T., Cooper, A. & Woo, C. (1997). Survival of the fittest? Entrepre-neurial human capital and the persistence of underperforming firms, Administra-tive Science Quarterly, 42, 750-784.
Gerald, Z. D. H, Roy, M.H, Ahmed, Z. U., Heng, J. S. T. & Lim, J. H. M. (2002).
Benchmarking the human capital strategies of MNC Singapore. Benchmarking,
9(4), 357-374.
Herman Wold (1975). Path models with latent variables: the NIPALS approach. In H.
M. Blalock et al., editor, Quantitative socialogy: international perspective on mathematical and statistical modeling, 307 – 357.
Han, C. M. & Terpstra, V. (1988). Country-of-origin effects for uni-national and bi-national products. Journal of International Business Studies, 19(2), 235-255.
Han, C. M. (1990). Testing the role of country image in consumer choice behavior.
European Journal of Marketing, 24(6), 24-40.
Hubert Saint-Onge. (1996). Tacit knowledge: The key to the strategic alignment of intellectual capital.Strategy and Leadership, 24(2) , 10 – 14.
Harris, D. M. & R. L. Desimone, (1994), Human Resource Development. Harcourt Brace College.
Hairs, J.F., Anderson, R.E., Tatham, R.L. & Black, W.C. (1998), “Multivariate data analysis”, Englewood Cliffs, NJ: Printice Hall.
Hitt, M.A., Bierman, Shimizu, K.,& K. (2001).Direct and moderating effects of hu-man capital on strategy and perforhu-mance in professional service firms: A re-source-based perspective. Academy of Management Journal,15(4),13-26.
Iyer, G.R. & Kalita, J.K. (1997), The impact of countryof-origin and coun-try-of-manfacture cues on consumer perceptions of quality and value. Journal of Global Marketing, 11(1), 7-28.
Johansson, Johnny, K.(1989). Determinants and Effects of the Use of ‘‘Made in’’ La-bels. International Marketing Review, 6, 47-58.
Judi, W., & Carole, O. (2000). Health and Academia: In Partnership for Cross-disciplinary Training. Australian Journal of Primary Health, 6(4), 98-103.
Kline, R. B. (1998). Principles and practice of structural equation modeling. New
Knight, D. J. (1999). Performance measures for increasing intellectual capital. Strate-gy and Leadership, 27(12), 22-27.
Kotler, P. and Gertner, D. (2002). Country as Brand, Product, and Beyond: A Place Marketing and Brand Management Perspective. The Journal of Brand Manage-ment, 9, 249-261.
Knoepfel, P., C. Larrue, F. Varone & M. Hill (2007). Public policy analysis. Bristol:
Policy Press.
Klaus, E. (2006). A board game for cross-disciplinary training and dialogue. Berlin Conference on the Human Dimensions of Global Environmental Change.
Lalita, A.Manrai, Dana-Nicoleta Lascu, Ajay, K. Manra (1998). Interactive effects of country of origin and product category on product evaluations. International Business Review, 7, 591-615.
Leclerc, F.B., Schmitt, H., & Dube, L. (1994). Foreign branding and its effects on product perceptions and attitudes. Journal of Marketing Research, 31(2) ,263-270.
Li, Z. G., Murray, L.W., & Scott, D. (2000). Global sourcing, multiple coun-try-of-origin facets and consumer reactions. Journal of Business Research, 47, 121-133.
Lazzarini (2015).Strategizing by the government:can industrial policy create firm-level competitive advantage? Strategic Management Journal,36,97-112.
Martin and Eroglu. (1993). Measuring a Multi-Dimensional Construct: Country Im-age, Journal of Business Research, 28, 191-210.
Mayo, A. (2001). The Human value of the enterprise : viewing people as assets : monitoring, measuring, managing. London : Nicholas Brealey Publishing.
Martin, R. L. & Moldoveanu, M. C. (2003). Capital versus talent. The battle that's re-shaping business. Harvard Business Review, 81, 36-41.
Moon, B. J. (2004). Effects of consumer ethnocentrism and product knowledge on consumers' utilization of country-of-origin information. Advances in Consumer Research, 31, 667-673.
Maureen, M., Tanya, D., Terry, L., & Patrick, K. (2007). Engineering Design Process - An Cross-disciplinary Approach. International Conference on Engineering Ed-ucation.
Nagashima, A. (1970). A Comparison of Japanese and U.S. Attitudes Toward Foreign Products. Journal of Marketing, 34, 68-74.
Nunnally (1978). “Psychometric Theory (2nd ed.)”, New York: McGraw-Hill.
Olson, J. C. & Jacoby (1972). Cue utilization in the quality perception process. Asso-ciation for Consumer Research ,167-179.
OECD (1996). The Knowledge-based Economy, Paris。
Oliver, K., & Bob, W. (2005). Promoting cross-disciplinary collaboration learning in a practical environment using the formula SAE competition. ASEE/AaeE 4th Global Colloquium on Engineering Education.
Poland, O. F. (1974). Program evaluation and administrative theory. Public admin-istration review, 33, 333-338.
Pereira, A., Hsu, C. C., & Kundu, S. K. (2005). Country-of-origin image: Measure-ment and cross-national testing. Journal of Business Research, 58(1), 103-106.
Roth, M.S. and Romeo, S.B. (1992). Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-origin Effects, Journal of International Business Studies, 23, 477-497.
Roger, Thomas M., Peter F. Kaminski, Denise D. Schoenbachler, and Geoffrey L.
Gordon (1994), “The Effect of Country-of-Origin Information on Consumer Purchase Decision Processes When Price and Quality Information Are Available,”
Rizvi, F. & Lingard, B. (2006). Globalisation and the changing nature of the OECD’s educational work’. Globalisation and Social Change.
Schultz, T.W. (1960). Capital Formation and Education. Journal of Political Economy, 68, 571-583.
Suchman, Edward A. (1967). Evaluation Research.New York :Russell Sage Founda-tion.Saimee, Saeed. (1994). Customer evaluation of products in a global market.
Journal of International Business Studies, 25 (3), 579-604.
Stewart, T. (1997), Intellectual Capital: The New Wealth Of Organizations. Nicholas Brealey Publishing, Business Digest, New York.
Stark, O., Helmenstein, C. and Prskawetz, A. (1998). Human Capital Deletion, Hu-man Capital Formation, and Migration: a Blessing or a “Curse”?Economic Let-ters, 60 , 363-367.
Shafritz, J. M., & Borick, C. P. (2008). Introducing Public Policy.New York:Pearson Longman.
Thakor, M. V. & Katsanis, L. P. (1997). A Model of Brand and Country Effects on Quality Dimensions: Issues and Implications. Journal of International Consumer Marketing, 9 (3), 79-100.
Teas, R. K., & Agarwal, S. (2000). The effect of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value. Journal of the Academy of Marketing Science, 28(2), 278-290.
Ulgado, F. and Lee, M. (1993). Consumer evaluations of binational products in the global market. Journal of International Marketing, 1 (3), 5-22.
Wold, H. (1975). Path models with latent variables: the NIPALS approach. Quantita-tive Sociology: International PerspecQuantita-tives on Mathematical and Statistical Mod-eling, H. M. Blalock, A. Aganbegian, F. M. Borodkin, R. Boudon, and V.
Cappecchi eds., Academic Press, 307-357.
Wall,M,Liefeld,J & Heslop,L. A.(1991). Impact of Country of Origin Cues on Con-sumer Judgment in Multi-Cue Situations:a Covariance Analysis. Journal of the Academy of Marketing Science, 19, 105-114.
Yaprak,A., & Parameswaran, R. (1986).Strategy formulation in multinational market-ing: A deductive,paradigm-integrating approach. Advances in International Mar-keting, 1, 21-45.
Yasin, N.M., Noor, M.N., Mohamad, O. (2007). Does Image of Country-of-Origin Matter to Brand Equity? Brand Manage, 16(1), 38-48.
三、網路資料
Summer Schools In Europe 官方網站。截取資料 2017 年 10 月 25 日。取自 http://www.summerschoolsineurope.eu/
Harvard Summer School 官方網站。截取資料 2017 年 10 月 25 日 。 取 自 http://www.summer.harvard.edu/
北 京 大 學 官 方 網 站 。 截 取 資 料 2017 年 10 月 25 日 。 取 自 http://summer.pku.edu.cn/
Study Abroad 官 方 網 站 。 截 取 資 料 2017 年 10 月 25 日 。 取 自 https://www.studyabroad.com/
親愛的受訪者:
8 您認為參與夏日學校能強化建立社會網絡能力 □ □ □ □ □
親愛的受訪者:
3 您認為參加夏日學校有助於文化交流 □ □ □ □ □
基本資料
性別: □男 □女
年齡: □19 歲以下 □20-24 歲 □25-29 歲 □30-34 歲 □35-39 歲 □40-44 歲 □45-49 歲 □50 歲以上
教育程度: □國中以下 □高中 □大學(專科) □碩士 □博士以上 每月可支配所得(台幣): □5000 元以下 □5001 元-10000 元
□10001 元-20000 元 □20001 元-30000 元 □30001 元以上
國籍: □泰國 □越南 □印尼 □馬來西亞
附錄二 : 英文問卷設計
第一次英文問卷
Question
This section focuses on your overall view of the summer school imple-mentation of the policy.Please come from "very agree" to your personal experience or intuition"Do not agree"
check the option that you think is most appropriate.
strongly
agree agree
neither agree
nor disagree disagree strongly disagree
1 Do you expect the corporate
visits of the summer program? □ □ □ □ □ 2 Do you expect a cultural tour
of the summer program? □ □ □ □ □ 3
Do you know the relevant subsidy information for stud-ying in Taiwan?( Scholar-ships, living expenses,….)
□ □ □ □ □
4
Do you know the relevant in-formation about traveling to Taiwan?
□ □ □ □ □
5 Are you willing to travel to
Taiwan? □ □ □ □ □
6
Do you know the relevant in-formation about studying in
Taiwan? □ □ □ □ □
Dear Participants:
This is an academic research questionnaire on the country of origin. Hope you spend a lit-tle time providing valuable advice. Your opinion is of great benefit to this study. The survey will be divided into two releases, the first payment will be in your first summer camps in Tai-wan, the second is the release will be in your upcoming summer camps.
Your information is only for academic inquiry. Thank you for your interest.
National University of Kaohsiung ,Department of Asia-Pacific Industrial and Business
Management
7 Are you willing to study in
strongly agree" to" strongly disagree", depending on your personal experi-ence or intuition
strongly
agree agree
neither agree
nor disagree disagree strongly disagree
1 Do you expect courses offered
by summer program? □ □ □ □ □
2
Do you think participating in summer program will pro-mote the international out-look?
3
Do you think participating in summer program will pro-mote cultural exchange?
□ □ □ □ □
4
Do you think participating in summer program can enhance
your professional knowledge? □ □ □ □ □ 5
Do you think participating in summer program can enhance your competitive ability in the future?
□ □ □ □ □
6
Do you trust the knowledge gained from the higher
educa-tion in Taiwan? □ □ □ □ □
7
Do you think participating in summer program can promote your communication and in-teractive ability?
□ □ □ □ □
8
Do you think participating in summer program can enhanc the ability to build social networks?
□ □ □ □ □
9
Do you think participating in summer program can promote your social skills?
□ □ □ □ □
10
Do you want to study in Tai-wan in the future?
(institute,university)
□ □ □ □ □
Basic information
Gender: □Male □Female
Age: □Under 19 years old □20-24 years old □25-29 years old □30-34 years old □35-39 years old □40-44 years old □45-49 years old □Over 50 years old
Education level: □Under secondary □Secondary □High school
□University (specialist) □Masters□doctorate
Monthly disposable (NT): □Under 5000 □5001-10000 □10001-20000 □20001-30000 □Over 30001
Nationality: □ Thailand □ Vietnam □ Indonesia □ Malaysia
Question
nor disagree disagree strongly disagree
Do you think Taiwan has a high degree of research and devel-opment capabilities? 8 Will you buy Taiwan's "brand"
products? □ □ □ □ □ 12 Will you buy Taiwan's "Made"
product? □ □ □ □ □
第二次英文問卷
Question
This section focuses on your overall view of the summer school implementation of the policy.Please come from "very agree" to your personal experi-ence or intuition"Do not agree"
check the option that you think is most appropriate.
strongly
agree agree
neither agree
nor disagree disagree strongly disagree
1
Do you think the corporate vis-its of the summer program meets expectations?
□ □ □ □ □
2
Do you think the cultural jour-ney of summer program meets expectations?
□ □ □ □ □
3
With the summer program, you will have a better understanding about the relevant subsidy in-formation( Scholarships, living expenses,….)
□ □ □ □ □
4
With the summer program, you will have a better understanding about the Taiwan's tourist in-formation.
□ □ □ □ □
5 With the summer program, you □ □ □ □ □ Dear Participants:
This is an academic research questionnaire on the country of origin. Hope you spend a lit-tle time providing valuable advice. Your opinion is of great benefit to this study. The survey will be divided into two releases, the first payment will be in your first summer camps in Tai-wan, the second is the release will be in your upcoming summer camps.
Your information is only for academic inquiry. Thank you for your interest.
National University of Kaohsiung ,Department of Asia-Pacific Industrial and Business
Management
have more willing to travel to Taiwan.
6
With the summer program, you will have a better understanding
about studying in Taiwan. □ □ □ □ □
7
With the summer program, you have more willing to study in Taiwan.
□ □ □ □ □
Question
This section focuses on your overall view of the accumulation of human capital in summer school. Please choose your best option from " strongly agree" to"
strongly disagree", depending on your personal experience or intu-ition.
strongly
agree agree
neither agree
nor disagree disagree strongly disagree
1
Do you think the curriculum of summer program meets your expectations?
□ □ □ □ □
2
Do you think participating in summer program will promote cultural exchange?
□ □ □ □ □
3
Do you think participating in summer program can enhance
your professional knowledge? □ □ □ □ □ 4
Do you think participating in summer program can enhance your competitive ability in the future?
□ □ □ □ □
5
Do you think participating in summer program will promote
the international outlook? □ □ □ □ □ 6
After participating the summer program, you are more trusting the higher education of Taiwan.
□ □ □ □ □
7
Do you think participating in summer program can promote
your social skills? □ □ □ □ □
8
Do you think participating in summer program can promote your communication and inter-active ability?
□ □ □ □ □
9 Do you think participating in
summer program can enhanc □ □ □ □ □
the ability to build social
This section focuses on your overall view of Taiwan's manu-facturing / Taiwan’s design.
Please choose your best option from " strongly agree
" to " strongly disagree ", de-pending on your personal experi-ence or intuition.
strongly
agree agree
neither agree
nor disagree disagree strongly disagree
Do you think Taiwan has a high degree of research and devel-opment capabilities? 8 Will you buy Taiwan's "brand"
products? □ □ □ □ □ 12 Will you buy Taiwan's "Made"
product? □ □ □ □ □
Basic information
Gender: □Male □Female
Age: □Under 19 years old □20-24 years old □25-29 years old □30-34 years old □35-39 years old □40-44 years old □45-49 years old □Over 50 years old
Education level: □Under secondary □Secondary □High school
□University (specialist) □Masters□doctorate
Monthly disposable (NT): □Under 5000 □5001-10000 □10001-20000 □20001-30000 □Over 30001
Nationality: □ Thailand □ Vietnam □ Indonesia □ Malaysia
附錄三 : 越南文問卷設計
National University of Kaohsiung ,Department of Asia-Pacific Industrial and Business
Man-agement
7 Tương lai của bạn sẵn sàng để du học tại Đài
thông tin cơ bản
giới tính: □nam □nữ
tuổi: □ Hơn 19 tuổi □20-24 tuổi □25-29 tuổi □30-34 tuổi
□35-39 tuổi □40-44 tuổi □45-49 tuổi □Hơn 50 năm
trình độ văn hóa: □trung học cơ sở □trung học phổ thông □Đại học □bằng thạc sĩ □tiến sĩ
Thu nhập khả dụng hàng tháng (TWD): □5000 trở xuống
□5001 -10000 □10001 -20000 □20001-30000 □hơn30.000 quốc tịch: □Thái Lan □Việt Nam □Indonesia□Malaysia 4 Bạn nghĩ rằng Đài Loan có năng lực nghiên cứu
và phát triển cao. □ □ □ □ □
5 Bạn có nghĩ rằng Đài Loan có một phong cách thiết kế sản
5 Bạn có nghĩ rằng Đài Loan có một phong cách thiết kế sản