本研究在研究過程中的研究限制主要為以下二點：
一、本研究在收集問卷後，發現中國地區的消費者，無法明白台灣地區的問卷方式，導 致部分出來的數據，無法成為有效信度分析的數據。
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二、本研究僅探討X品牌在中國經營的市場，並以較具代表性的城市作為研究對象，因 此對於X品牌各個不同城市的市場，如北京、天津、蘇州、寧波等其他同樣經營X 品牌的城市未加以探討的原因，乃是收集問卷時，面臨商場無法給予問卷工作之展 開所造成。
鑒於本研究的結論與研究限制，在此提出三項研究建議供未來後續研究者參考之：
一、本研究結果發現對於X品牌的品牌權益影響之顯著性，有可能受限在討論品牌權益 之衡量指標，本研究僅以價格促銷、知覺品質、來源國效應對品牌權益之架構為主，
因此本研究建議未來研究者可參考更多研究以完善品牌權益之衡量構面。
二、在討論國際精品配飾品時，可以更全面的競爭強度觀點來探討同行業別競爭業者之 經營差別。
三、本研究僅對配飾精品作研究，精品還包括服飾、包包、手錶等類別品牌，未來研究 者可將此研究範圍，擴大至其他品類的精品。
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