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三、結論
本研究發現互動公平性與互惠性將有助於聯盟雙方的關係資本，亦即當雙方採取公 平互惠的方式進行互動時，彼此的關係資本將較高。此外本研究也發現在廠商容易採取 投機行為的情境下，例如當市場不確定性較高、或聯盟雙方無過去合作經驗時，若聯盟 雙方仍能透過公平互惠的方式進行互動，則將更有助於雙方關係資本的增加。
因此在建立策略聯盟時，若聯盟雙方能以公平互惠的方式進行互動，彼此能以公正 公開的方式進行決策制定、公平分配聯盟結果、以雙贏互利的方式解決彼此衝突、並願 意協助對方投入互惠性資產，將有助於聯盟雙方的關係資本，並進而提升聯盟績效。而 在市場不穩定、或聯盟雙方無過去合作經驗時，上述影響將更為強烈，因此當廠商容易 採取投機行為時，不宜為了投機行為的好處而忽略雙方的關係資本，反而應趁此機會，
營造彼此的關係資本以提高聯盟績效。
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合資、外包、技術授權、技術交換、共同研發、上下游供應關係、OEM/ODM 等各種廠商間互相 合作的類型。 E-mail: 95355507@nccu.edu.tw
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合資、外包、技術授權、技術交換、共同研發、上下游供應關係、OEM/ODM 等各種廠商間互相 合作的類型。 E-mail: 95355507@nccu.edu.tw