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DEPARTMENT OF MANAGEMENT OF ORGANISATIONS Faculty
Head of Department: To be filled Professor:
Anne S. TSUI, BA, MA Univ of Minnesota, Duluth; PhD Univ of California, Los Angeles
Visiting Professors:
John DANIELS, BBA Miami; MBA Univ of America; PhD Univ of Michigan, Ann Arbor
Dean TJOSVOLD, BA Princeton; MA, PhD Minnesota Senior LecturerIAssociate Professor:
Jiing-Lih Larry FARH, BS National Taiwan; MBA National Chengchi; PhD lndiana (Deputy Head)
Visiting Senior LecturerNisiting Associate Professor:
Ming-Je TANG, BSc National Taiwan; MBA National Chengchi; PhD Massachu- setts lnst of Tech
LecturersIAssistant Professors:
Chun HUI, BA Greenville Coll; MA, PhD lndiana
Peter J. HWANG, BS Fu-Jen Catholic; MBA National Chengchi; PhD Michigan State
Shing Keung LAW, BBA Chinese Univ of Hong Kong, PhD Iowa Zhiang LIN, BSc, MSc East China Normal; PhD Carnegie-Mellon Anne LYTLE, BS Cornell; MS, PhD Northwestern
James ROBINS, AB Columbia; MA Chicago; PhD Univof California, Los Angeles Douglas SEGO, BBA National Univ, PhD Michigan State
Dorothy S.C. WONG, BA Chinese Univof Hong Kong, MPhil, DPhil Oxford Visiting LecturerNisiting Assistant Professor:
Paul HUO, BS National Taiwan; MBA National Chengchi, PhD Univ of California, Berkeley
Undergraduate Programme
The responsibility of managers is the effective and efficient management of individuals and groups in business firms and non-profit organisations. Management, therefore, deals with the many aspects of the administration of an organisation such as the formulation of goals including long- and short-term planning, the establishment of decision-making processes, the design of control systems, and the development of human resources. Courses offered cover the following areas of study: organisational behaviour, organisational theory, human resources management, strategic manage- ment, and international management. The programme aims to provide students with the knowledge they will need to become effective managers. They will learn to evaluate current needs of an organisation and to anticipate future needs, as well as acquire practical skills in planning, decision making, and problem solving. Students who wish to concentrate their studies on International Business may take the following courses as electives: ECON 335,351, FlNA 342, MARK 243, MGTO 223, and 349.
School of Business and Management
Curriculum for BBA in Management of Organisations
First Year
The common first-year undergraduate curriculum is shown on page 160.
Second Year Fall Semester
MGTO 221 C Organisational Behaviour [4-0-0:4]
FREE E Free Elective [4-0-0141
H&SS E Humanities and Social Science Elective [3-0-0131
MARK 212 C Marketing Management [4-0-0:4]
SB&M E Business and Management Elective [4-0-0:4]
19 credits Spring Semester
MGTO E Management of Organisations Elective [4-0-0:4]
MGTO E Management of Organisations Elective [4-0-0:4]
ENGG E Engineering Elective [3-0-0131
FREE E Free Elective [3-0-0:3]
H&SS E Humanities and Social Science Elective [3-0-0:3]
17 credits
Third Year Fall Semester
MGTO 321 R Corporate Strategy [4-0-0:4]
MGTO E Management of Organisations Elective [4-0-0:4]
FREE E Free Elective [3-0-0:3]
H&SS E Humanities and Social Science Elective [3-0-0131 14 credits Spring Semester
MGTO E Management of Organisations Elective [4-0-0:4]
ENGG E Engineering Elective [3-0-0:3]
FREE E Free Elective [4-0-0141
H&SS E Humanities and Social Science Elective [3-0-0131 14 credits
A minimum of 101 credits is required for the BBA programme in Management of Organisations.
School of Business and Management School o f Business and Management
Faculty Research Interests DEPARTMENT OF MARKETING
Professor Anne S. TSUl
Behavioural and organisational science; personnelfindustrial relations; psychology.
Professor John DANIELS, Visiting Professor
Application of business policy and strategy to international business activities.
Professor Dean TJOSVOLD, Visiting Professor
Cooperation and competition, conflict management, leadership, decision-making, and power.
Dr Jiing-Lih Larry FARH, Associate Professor and Deputy Head
Organisational behaviour; human resource management; research methods; compara- tive management.
Dr Ming-Je TANG, Visiting Associate Professor
Technology strategy; international entry strategies; industry analysis; and strategic group analysis.
Dr Paul HUO, Visiting Assistant Professor
Diffusion of technological innovation in high-tech industries, cross-cultural comparison of employee rights and responsibilities concepts, cross-cultural human resources manage- ment practices.
Dr Chun HUI, Assistant Professor
Comparative management; leadership; selection performance; lying behaviour.
Dr Peter HWANG, Assistant Professor
International diversification strategy; international market entry strategy; strategic man- agement.
Dr Shing-Keung LAW, Assistant Professor Human resource management; marketing.
I
Dr Zhiang LIN, Assistant Professor
Organisational theory and behaviour; organisational decision making; computational organisation theory and method; crisis management; policy analysis.
Dr Anne LYTLE, Assistant Professor
Negotiation, cross-cultural negotiation, comparative management.
Dr James ROBINS, Assistant Professor
Relationship between complex organisation and strategic management.
Dr Douglas SEGO, Assistant Professor
Organisational behaviour; human resource management; industriallorganisational psy- chology; statistical methods.
Dr Dorothy S. C. WONG, Assistant Professor
Management studies; marketing and organisational behaviour.
Faculty
Head of Department:
Wilfried R. VANHONACKER, Licentiate Univ Faculties St. Ignatius, Antwerp; PhD Purdue
Visiting Professors:
Gerald ALBAUM, BA, MBA Univof Washington; PhD Univof Wisconsin, Madison Noel CAPON, BA Manchester Business School; MBA Haward; PhD Columbia Lecturers/Assistant Professors:
Jin Kyung HAN, AB Brown; MPhil, PhD Columbia
Sangman HAN, BA Seoul National; MBA, MSc Stanford; PhD Columbia Michael K. HUI, BBA Chinese Univ of Hong Kong CAAE Univ of Aix-Marseilles;
PhD London Business School
Namwoon KIM, BA Yonsei; MS Korea Advanced lnst of Sciand Tech; PhD Univ of Texas, Austin
Robert E. KRIDER, BSc, MSc British Columbia; MBA Calgary; PhD British Columbia Lydia J. PRICE, BS Miami; MS Cincinnati; PhD Columbia
(Joint teaching duties in Department of Information and Systems Management) Priya RAGHUBIR, BA Delhi; MBA lndian InstofManagement, Ahmedabad; MPhil,
PhD New York
Seshan RAMASWAMI, BSc Bombay; PGDM lndian lnst of Management, Ahmedabad; PhD Florida
Visiting LecturersNisiting Assistant Professors:
Willem P. BURGERS, BA Erasmus; MBA, PhD Michigan State Shaomin LI, BA Peking PhD Princeton
Visiting Scholars:
Dae Ryun CHANG, BComm British Columbia; MBA Columbia; DBA Harvard Niraj DAWAR, B.Comm. Panjab; PGDBM XLRl lnst of Management & Labour
Studies, Jamshedpuc PhD Pennsylvania State
Kristiaan HELSEN, Licentiate Univ Faculties St. Ignatius, Antwerp; MBA Cornell;
PhD Pennsylvania
V. KUMAR, BSc, Masters lndian lnst of Tech; PhD Univ of Texas, Austin
Undergraduate Programme
Marketing is an activity that facilitates exchange. As such, the success of an oraanisation (whether for-arofit or not-for-arofit) often deaends on the effectiveness of its marketing effbrts.
here fore,
marketing includes strate& decisions about the product or selvice6
offer, advertising and promotional methods for communication,' prices to charae. and the distribution svstem to utilisefor deliverv. Central to marketina is consumer beh&iour (since consumeriare why organisations exist) and marketing research (since it provides an informational link between consumers and the decision makers within an organisation). Courses cover all aspects of marketing and provide students with knowledae of the analvtical tools to understand marketina oroblems and the skills to solve practicaiproblems they will encounter in the professio<School o f Business and Mananement School of Business and Management
Curriculum for BBA in Marketing
First Year
The common first-year undergraduate curriculum is shown on page 160.
Second Year Fall Semester
MARK 21 2 C Marketing Management [4-0-0:4]
ENGG E Engineering Elective [3-0-0:3]
H&SS E Humanities and Social Science Elective (3-0-0:3]
MGTO 221
C
Organisational Behaviour [4-0-0:4]SB&M E Business and Management Elective [3-0-0:3]
17 credits
Spring Semester
MARK 222 C Marketing Research [4-0-0:4]
MARK 242 C Consumer Behaviour [4-0-0:4]
MARK E Marketing Elective [3-0-0:3]
ENGG E Engineering Elective [3-0-0:3]
H&SS E Humanities and Social Science Elective [3-0-0:3]
17 credits
Third Year Fall Semester
MARK E Marketing Elective [4-0-0:4]
MARK E Marketing Elective [3-0-0:3]
FREE E Free Elective [3-0-0:3]
FREE E Free Elective [3-0-0:3]
H&SS E Humanities and Social Science Elective [3-0-0:3]
16 credits-
Spring Semester
MARK 321 C Strategic Marketing [4-0-0:4]
FREE E Free Elective [3-0-0:3]
FREE E Free Elective [3-0-0:3]
H&SS E Humanities and Social Science Elective [3-0-0:3]
13 credits A minimum of 100 credits is required for the BBA programme in Marketing.
Faculty Research Interests
Professor Wilfried R. VANHONACKER, Head of Department
Dynamic choice modelling; data transferability; comprehensive modelling of purchase timing, purchase and brand choice-(including cross national 6omparisons);
choice setlconsideration set formation Drocess modellina: brand lovaltv develooment and -. 2 . customer satisfaction measurement; dross-cultural marketing issues, with special focus on the PRC.
Professor Gerald ALBAUM, Visiting Professor
Research methodology (theories of survey response, characteristics of measurement and scaling formats, data quality); marketing management (management style and decision makinq, issues associated with the direct sellina method of distribution):
international marketing (internationalisation processes, cou&y-of-origin effects, trans:
ference of marketing activities to foreign markets). Much of the research is cross-nationall cultural.
Professor Noel CAPON, Visiting Professor
Marketing and technology, strategy and planning; marketing of financial services;
determinants of corporate financial performance; managerial decision making in market- ing.
Dr Jin Kyung HAN, Assistant Professor
Brand equity; comparative advertising; categorisation; context effects; advertisement effects; information processing; variety-seeking.
Dr Sangman HAN, Assistant Professor
Price and promotion strategy, specifically reference price effects, price promotions, private label brands and price discounts; consumer segmentation and market structure;
diffusion models.
Dr Michael K. HUI, Assistant Professor
Services marketing; cross cultural consumption behaviours; China trade and business.
Dr Namwoon KIM. Assistant Professor
use of quantitativ6methods and modelling techniques in marketing decision making; new product diffusion models; consumer brand choice models; organisational buying behav- iour.
Dr Robert E. KRIDER, Assistant Professor
Retailing and distribution; long-term competition dynamics; competition in entertainment industries.
Dr Lydia J. PRICE, Assistant Professor
Influence of manufacturer warranty policies towards consumers' product evaluations and choices; effects of negative product information on consumer attitudes; exploration of statistical procedures for analysing marketing data.
Dr Priya RAGHUBIR, Assistant Professor
Attribution theory and biases; psychological aspects of pricing and promotions; cognitive aspects of survey methodology.
Dr Seshan RAMASWAMI, Assistant Professor
Models of consumer response to pricing, sales promotions and advertising; consumer decision making; market structure analysis; product line pricing.
School of Business and Management School of Business and Manapement
Dr Willem P. BURGERS, Visiting Lecturer
lnternational marketing; strategy; cooperative behaviour among firms.
Dr Shaomin LI, Visiting Lecturer
Marketing research; business demography; telecommunications market; marketing in the greater China region.
Dr Dae Ryun CHANG, Visiting Scholar
Integration of marketing mix strategies; organisational buying behaviour in newly indus- trialising countries; sales promotion management; cross-cultural consumer behaviour.
Dr Niraj DAWAR, Visiting Scholar
Effects of marketercontrolled stimuli on consum~tion behaviour and consumer coanitive processes, specifically, how existing cognitive representations such as categori& are formed and changed by marketer controlled stimuli; substantive problems addressed include brand management; and the use of quality signals by consumers.
Dr Kristiaan HELSEN, Visiting Scholar
Promotions; new products; hazard rate modelling; marketing research methods.
Dr V. KUMAR, Visiting Scholar
lnternational marketing; prediction of market shares and sales; Decision Support System (DSS) for the implementation of marketing models; new methodologies for identifying market segments.
POSTGRADUATE PROGRAMMES IN THE SCHOOL OF BUSINESS