MICE Events
Under the policy of “giving priority to conventions”, a total of 1,285 meetings and conferences were held in Macao in 2017, up by 7.5% year-on-year, and total number of participants jumped by 39.2% to 245 thousand. Small meetings with 10-49 participants accounted for the majority (49.2%) of the total, whereas large conferences with 200 participants or more (240) made up 18.7%.
Concurrently, a total of 51 exhibitions were held, down by 7.3% year-on-year, and total number of attendees increased by 7.2% to 1.61 million. Large exhibitions organised by non-government organisations with 20,000 attendees or more totalled 21, a year-on-year drop of 8.7%, while number of attendees went up by 5.4% to 1.20 million.
Table 20: Number of MICE events and participants/attendees
2015 2016 2017Change (%) 2015 2016 2017Change (%)
Meetings & conferences 1 163 1 195 1 285 7.5 117 851 175 852 244 798 39.2 10 – 49 577 566 632 11.7 14 322 13 501 15 096 11.8 50 – 99 263 279 248 (11.1) 17 327 18 911 16 447 (13.0) 100 - 199 169 153 165 7.8 22 527 20 241 22 203 9.7
≧ 200 154 197 240 21.8 63 675 123 199 191 052 55.1 Exhibitions 78 55 51 (7.3) 2 393 461 1 500 324 1 608 075 7.2 Organised by Government 4 6 7 16.7 244 254 211 213 289 326 37.0 Organised by non-government
organisations
74
49 44 (10.2) 2 149 207 1 289 111 1 318 749 2.3
< 20 000 36 26 23 (11.5) 317 732 147 927 115 373 (22.0)
≧ 20 000 38 23 21 (8.7) 1 831 475 1 141 184 1 203 376 5.4 Incentives 22 26 45 73.1 4 780 45 351 47 820 5.4
No. of participants/attendees No. of events No. of participants/attendees
Note: Incentives in 2015 only include incentive meetings.
Source: DSEC
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Analysed by type of event, among the 1,381 MICE events held in 2017, corporate meetings and association meetings occupied the largest shares, at 55.4% and 29.3% respectively of the total; besides, government meetings and conferences made up 5.8% and 2.5% respectively. Compared to 2016, number of incentives recorded the largest increase of 73.1%;
meanwhile, number of participants in corporate meetings showed the highest growth of 77.0% as more large corporate meetings took place in Macao in 2017.
As regards the subject of event, the top three subjects were commerce, trade & management (44.5%), IT & other technology (14.3%) and medical & health (9.5%). In terms of number of participants/attendees, events in commerce, trade
& management took the lead (85.6%), followed by those in culture & arts (5.2%) and travel & tourism (3.1%).
Table 21: Number of MICE events and participants/attendees by type and subject of event
2015 2016 2017 Change (%) 2015 2016 2017 Change (%)
Total 1 263 1 276 1 381 8.2 2 516 092 1 721 527 1 900 693 10.4 Type of event
Meetings & conferences 1 163 1 195 1 285 7.5 117 851 175 852 244 798 39.2 Government meeting 135 123 80 (35.0) 9 771 11 430 7 444 (34.9) Association meeting 310 336 405 20.5 38 685 44 131 46 089 4.4 Corporate meeting 661 693 765 10.4 49 111 95 916 169 647 76.9 Conference 57 43 35 (18.6) 20 284 24 375 21 618 (11.3) Exhibitions 78 55 51 (7.3) 2 393 461 1 500 324 1 608 075 7.2 Incentives 22 26 45 73.1 4 780 45 351 47 820 5.4 Subject of event
Banking & finance 120 114 107 (6.1) 7 567 17 504 19 750 12.8 Commerce, trade & management 515 553 614 11.0 2 100 740 1 370 339 1 627 372 18.8 Education & training 68 85 95 11.8 30 308 26 685 11 190 (58.1) IT & other technology 175 143 197 37.8 145 691 79 311 34 888 (56.0) Medical & health 137 131 131 - 24 472 27 760 28 370 2.2 Travel & tourism 51 79 100 26.6 53 706 41 723 59 229 42.0 Culture & arts 72 66 55 (16.7) 134 143 140 358 98 417 (29.9) Judiciary & law 36 37 19 (48.6) 4 152 4 355 3 296 (24.3) Others 89 68 63 (7.4) 15 313 13 492 18 181 34.8
No. of events No. of participants/attendees
Notes: Incentives in 2015 only include incentive meetings. - Absolute value equals zero Source: DSEC
In accordance with information collected from the 51 exhibition organisers in 2017, receipts of these exhibitions amounted to MOP 184 million, with rental paid for exhibition booths accounting for 51.3% of the total. Expenditure of the exhibitions totalled MOP 229 million, of which 27.2% was incurred on production, construction & decoration and 16.1% on publicity & public relations. Number of exhibitions organised by non-government organisations totalled 44 in 2017. Receipts and expenditure of these exhibitions amounted to MOP 177 million and MOP 144 million (excluding operating expenses of the organisations) respectively, resulting in net receipts of MOP 33.23 million, a surge of 126.3% from MOP 14.68 million in 2016.
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Conference & Exhibition Organising Services
In 2017, a total of 98 establishments were operating in conference & exhibition organising services, with 427 persons engaged. Receipts of these establishments amounted to MOP 405 million, and gross value added expanded by 4.2% year-on-year to MOP 107 million. Based on the classification of economic activities, conference & exhibition organising services are grouped under real estate and business services.
Table 22: Number of establishments, persons engaged, receipts and gross value added of conference & exhibition organising services
Total Change (%) Total Change (%) Total Change (%) Total Change (%) Establishment (No.) 61 60.5 67 9.8 80 19.4 98 22.5 Person engaged (No.) 274 53.9 373 36.1 344 (7.8) 427 24.1
Receipts ('000 MOP)
Total 275 269 18.9 313 565 13.9 387 724 23.7 404 763 4.4 Conference & exhibition
organising services
223 554
9.4 242 722 8.6 250 886 3.4 295 584 17.8
Advertising services 28 315 57.1 36 441 28.7 26 469 (27.4) 25 903 (2.1) Others 23 401 154.6 34 402 47.0 110 368 220.8 83 276 (24.5) Gross value added ('000 MOP) 53 943 (30.5) 70 115 30.0 102 863 46.7 107 206 4.2
2016
rIndicator
2017 2015
2014
Notes: Figures may not add up to the total due to rounding. r Revised figures Receipts exclude interest receipts and insurance claims.
Source: DSEC
Economic Contribution of MICE Activities
The MICE sector is one of the emerging industries that the SAR Government is vigorously promoting, and its contribution to the economy of Macao has been a topic of great interest. MICE activities are not a single industry, but consist of a range of services provided by different industries, e.g. venue, accommodation and food & beverage services provided by the hotel industry; promotion, venue design & decoration and public relations services provided by the advertising industry and the conference & exhibition organising services industry, etc. Besides, these industries provide services not merely to MICE activities. Hence, the economic contribution of MICE activities to Macao cannot be directly derived from surveys of economic activities, but should be estimated using a specific statistical framework.
DSEC began a study of the compilation of a satellite account for MICE activities in 2014, based on the recommendations of the United Nations World Tourism Organisation (UNWTO) on the compilation of Tourism Satellite Account and relevant compilation experiences. With the use of information obtained from the Survey on MICE Events, Visitor Expenditure Survey and annual surveys of relevant economic activities, DSEC completed a trial compilation of the MICE Sector Satellite Account for the years 2015 to 2017.
The trial compilation is carried out according to the principle of balancing “demand” and “supply” as recommended in the Tourism Satellite Account, to estimate the demand and supply of services (including accommodation, food & beverage, transport & storage, retail trade, conference & exhibition organising services, advertising, gaming, etc.) driven by MICE activities in the major related industries. It is worth noting that, owing to limitations of existing data sources, data on some services are merely the best estimates based on the reference materials; meanwhile, the collection of data and the statistical methods used have to be further improved.
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The trial results of the MICE Sector Satellite Account indicated that, with the increasing number and size of meetings and conferences, total value of demand of MICE activities in the major related industries expanded from MOP 2.45 billion in 2015 to MOP 3.22 billion in 2016 and MOP 6.11 billion in 2017. After deducting intermediate consumption, gross value added of MICE activities grew from MOP 1.44 billion in 2015 to MOP 1.81 billion in 2016 and rose further to MOP 3.55 billion in 2017. Compared to 2015, gross value added of MICE activities leapt by 146.6% in 2017.
In addition, gross value added of MICE activities constituted 0.9% of gross value added of all economic activities in 2017, up by 0.5 percentage points from 0.4% in 2015 and by 0.4 percentage points from 0.5% in 2016.
Table 23: Value added of MICE activities in major related industries
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Change (%) Total 1 438.6 100.0 1 806.1 100.0 3 548.1 100.0 96.5
Hotels & similar activities 353.9 24.6 597.3 33.1 1 007.3 28.4 68.6 Transport & storage 115.2 8.0 129.7 7.2 143.7 4.0 10.8 Restaurants & similar activities 30.8 2.1 47.9 2.6 91.6 2.6 91.3 Retail trade 22.0 1.5 26.8 1.5 67.3 1.9 151.4 Advertising, conference & exhibition
organising and other related services
186.3
13.0 204.5 11.3 402.0 11.3 96.5
Gaming 730.4 50.8 799.9 44.3 1 836.3 51.8 129.6
2015
r2017
Major related industries
2016
rNotes: Figures may not add up to the total due to rounding. r Revised figures Source: DSEC
By comparing with 2015 data, the economic contribution of MICE activities to the major related industries showed notable increases in 2017, with the most significant growth in retail trade (+205.4%), followed by restaurants & similar activities (+197.5%), hotels & similar activities (+184.6%), gaming (+151.4%), advertising, conference & exhibition organising and other related services (+115.7%) and transport & storage (+24.8%).