網際網路環境下建設公司經營策略之探討

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(16) ( 110). !ltr 11 n~;f~ ~1i *lfl W1 X b) Ef.J ~. El. _. e.. 0. ~ tt*~~mmgJJOO ~*~. ••~Ef.J~*~A,~a~£~.1b· •••• ~~* ••• ~Ef.Jili~,~ft0. ~ ~.tIE*#&.f$trt. .J:. )f ~ft 11J. it. '. jf1f.)l;..J-7t.llJiH~~~~.ft1~~;$.'. eIA!J'h¥0. #.<~~1b (paperless) • ~. . .:L 110 i1.t >f£ r.~ 1b ~ , ~ :i! 3& ~~ l\5 ~ mdlt ~ tt a.tIE ft- ~ ~. ,/])' t'!r1t<At if( B2E. ,iIJ. BW'~~#~B~Ef.J~.o~ff~.~~~'~.~_~ff~A~.ff~~*~ff.~' .m~.ff~Ef.J.A,~~~• • • • ~~.~~a~~l\5~. ~~,~ft0~~l\5Ef.Jft~. .~.£*~~~~~,~~)f • .tIE*A~~a.Ef.J~h'~M~M·t·*MEf.J~.~.' fJ. ~ ~.tIE * ~ j;6~ ffi~ I-/J n~. 0. ~-t!!:-~ (1t~ofJl:-$). ,~*ctPJ,];\. 89. 0. ~~~. (l,t ~ 'It T j$j ~) ,:j1..} JiliJ 'It ~~ Ii Microsoft Press' c1997 ). -:i#~ J]. , ];\ 87 0 (J!f.. : Kosiur , Understanding Electronic Commerce'. ~-t:t'~ ('ltTj$j~~-Mi). ':t'~.::t1t*~~J],];\. 88. 0. #.;tfl (~~.A'ltTj$j~~~h·.~.a~~~~) ,.#.#a*-$-:iUofm~~~4± • .::t'];\~ ~~it • te.~5i (~~j,!;1trn ~tj€~~Jt~.jf~-;ft1#tf,1:fi~~l!rn) 'ifm-$:fl' ~-t-t4' ~~JtJl 'p.461-481. 0. , ];\ 89 if. ~{lf1~ • i!lt,JI. • ~~~ ('ltTj$j• • • > ·*-t!!:-~tTj$j~·~~~j$j~~± • • mM.::t*~~~J]~~,];\~if.° (J!f.*: Kalakota and Whinston , Frontiers of Electronic Commerce' Reading, Mass. : Addison-Wesley Pub. , c1996) tfJ:t'tit (1t.kjq~-l1t~ (WWW) ~j,!;~JJt1t~~~ i>~Jthi!~{f.j) , ~**-$~~ofm~~;Jf4±1~.::t' ];\ 87 .1f. 0 ~~. *:. >'. ( 'It T of .fl:• • *-t!!:-.R.. 'It T ~ • ~ X&.;f.±. , ];\ 88 0 ( J!f. Kalakota and Whinston, Electronic commerce: a manager's guide' Reading, Mass. : Addison-Wesley, cl997 ) 1lf1~ 'jt. (~-ffM.~.~~~~~.~~~). Yt iE.1~. ••. (.rn~.~_.~~~ ~.~) 5k~~ (~Jtlit~:jf.~.~*Jf-Jl: • • jf.). ;,1; 7t~. •. .i>.. 88.1f.o. -:iU*m~~~4±-Mi.::t'];\~.1f.°. ,*~ctPJ,];\. 86. 0. Jl. (~JtliffMjf.). ~1*~. 'i>~#a*m~~~~*m-$.4± • .::t·. (~.~_4ff~. ,~~Jtt*J]'];\Mo. •• ~~.rn). '~~*-$ofm#-$~~~4± • .::t'];\~. 0. ff»tlfr-if'. (tTj$j~~~-$) ,*-t!!:-~e:.tTjl)j~~X&A1.'];\ 89 0 (J!f.*: Choi· Stahl and Whinston' The Economics of Electronic Commerce' Indianapolis, Ind. : Macmillan Technical Publishing, c1997). Baen J.,and Guttery R., 1997, "The Coming Downsizing of RealEstate : Implications of Technology'" ,Journal of Real Estate Portfolio. 16.

(17) ~.~. .•. ~T~.~~.*.~~.#. (111 ). Management,I,I-18. John McMahan, 1999: "The Impaet ofE-commerce on Real Estate" ,Real Estate Issues, Vol.24 Iss.4. Mauricio Rodriguez,Joseph Lipscomb, and William Yancey, 1996, "Under All Is the Net: Surfing the Internet for Real Estate Information" ,Journal of Real Estat(! Literature Society ,4,207-227. Miller,N.G., 199(5, ,Telecommunications Technology and Real Estate : Some additional perspectives ,Real Estate Finance, 13 :2, 18-24. Michael T. Bond,Michael J. Seiler,Vicky L. Seiler,and Ben Black, 2000, "Use of Web sites for Effective Real Estate Marketing'" ,Journal of Real Estate Portfolio Management ,Vo1.6 No.2. Norman G. Miller, 2000, "Retail Leasing in a Web Enabled World'" ,Journal of Real Estate PortfolioManagement,Vol.6 No.2. William C. Wheaton, 1996, "A Perspective on Telecommunications Technology and Real Estate: Office, Industrial, and Retail Markets'" ,Real Estate Finance, Vo1.l3 Is5.2. H. 17 .

(18) ( 112). A Study of Internet's Impact on the Management. of Real Estate Development Companies. Chia-Lung Yuan*. Chin-oh Chang*". Chian-wen Peng***. The application of Internet can assist the enterprises to reinforce its communication and interaction with clients. Such a fact brings a great impact on the traditional business model. However, real estate is different from other common products due to it's features; as a result, does Internet have the same influence on the management of real estate development companies as which on the other industries? The issue above hasn't been further discussed in the existing literature. This research reveals that Internet's impact on the real estate development companies in the aspects of B2E and B2B is relatively the same as other general business. However, in the aspect of B2C, the Internet application by real estate development companies is obviously lower than other industries, and it merely acts as the subsidiary in transaction part. Nevertheless, fol1owing the well-developed Internet environment, and innovative business models such as "online survey", "customized product" and "collective bargaining mode", real estate development companies must adopt step-by-step procedures of B2E to B2B then B2C in order to improve their management efficiency. As well as enhance their electronic competence, combine the traditional marketing with Internet, and strengthen the marketing through web site. KYWORDS : Internet, Real Estate Development Company, Management Strategy.. * Master of Land Economics Department, National Chen-Chi University. ** Professor of Land Economics Department, National Chen-Chi University *** Assistant Professor of Land Economics Department, Taipei University -18.

(19)