Statistics and Census Service
VISITOR EXPENDITURE SURVEY
3rd QUARTER / 2011
No. 3
Official Statistics. Reproduction of these data is allowed provided the source is quoted.
Statistics and Census Service
Alameda Dr. Carlos d'Assumpção, No. 411-417, Dynasty Plaza, 17th floor, Macao Tel: 8399 5311 Fax: 2830 7825 Printed in November 2011
Total spending of visitors reached MOP 12.1 billion in the third quarter of 2011, up by 25%
in comparison with MOP 9.7 billion from a year earlier.
Table 1 - Per-Capita Spending of Visitors by Place of Residence
Visitor Tourist Same-Day Visitor
Q3/2010r Q3/2011 Q3/2011 Q3/2011
Place of Residence
MOP
Year-on-year change
(%) MOP
Year-on-year change
(%) MOP
Year-on-year change
(%)
Total 1 529 1 633 6.8 2 716 6.2 647 10.6
Mainland China 2 103 2 026 -3.7 3 390 -3.2 823 -1.5 Hong Kong 776 962 23.9 1 571 22.3 418 31.5 Taiwan, China 755 1 199 58.9 2 911 29.0 206 41.9 Japan 1 663 1 492 -10.3 2 182 -11.1 473 1.8 Southeast Asia 1 370 1 420 3.7 2 001 4.1 513 17.3 Americas 1 060 1 109 4.6 1 683 3.4 431 1.2 Europe 909 1 057 16.3 1 639 21.7 440 3.2 Oceania 1 147 1 624 41.6 2 651 47.4 537 14.8
Per-Capita Spending
Per-capita spending of visitors amounted to MOP 1,633, an increase of 7% compared with MOP 1,529 in the third quarter of 2010. Analyzed by place of residence, per-capita spending of Mainland visitors was MOP 2,026, and that of visitors from Japan at MOP 1,492; Southeast Asia at MOP 1,420; Taiwan, China at MOP 1,199; and Hong Kong at MOP 962. Per-capita spending of tourists (overnight visitors) increased by 6% year-on-year to MOP 2,716 and that of same-day visitors went up by 11% to MOP 647. Per-capita spending of overnight and same-day Mainland visitors topped at MOP 3,390 and MOP 823 respectively.
In the third quarter of 2011, per-capita non-shopping spending of visitors amounted to MOP 823, up by 15% compared with MOP 718 from a year earlier, of which expenses on Accommodation and Food & Beverage accounted for 46% and 36% respectively. Per-capita non- shopping spending of visitors from Oceania took the lead at MOP 1,440 and that of overnight visitors from Oceania reached MOP 2,457.
Per-capita shopping spending of visitors was similar to the third quarter of 2010, at MOP 810, with Local Food Products (22%), Jewellery & Watches (22%) and Clothing (18%) being the more popular shopping items. Mainland visitors had the highest per-capita shopping spending of MOP 1,233 and that of overnight Mainland visitors reached MOP 1,836.
0 500 1 000 1 500 2 000 2 500
Chart 1 - Structure of Visitors’ Per-Capita Spending by Place of Residence
With regard to the spending structure, visitors from Mainland China spent 61% of their per- capita spending on shopping, whereas those from Japan; Hong Kong; Taiwan, China; and Southeast Asia spent more on non-shopping items, accounting for 89%; 81%; 68%; and 67% of their respective per-capita spending.
Chart 2 - Structure of Shopping and Non-Shopping Spending of Visitors
Non-shopping Spending Shopping Spending
Mainland visitors spent 24% of their per-capita shopping on Jewellery & Watches, with Clothing and Local Food Products each accounting for 17% of their spending. Concurrently, visitors from Hong Kong spent 78% of their respective spending on Local Food Products, while those from Southeast Asia and Taiwan, China spent mainly on Local Food Products and Clothing.
Outbound Transport (excluding airfare)
8%
Food &
Beverage 36%
Others 6%
Accommodation 46%
Clothing 18%
Others 9%
Local Transport 4%
Non-Shopping Spending (excluding gaming expenses) Shopping Spending
Americas Europe S.E.
Asia Mainland
China
Hong Kong
Taiwan,
China Japan Oceania
MOP
39%
61% 81%
19%
68%
32%
89%
11%
67%
80%
89%
20%
33%
13%
87%
11%
Jewellery &
Watches 22%
Local Food Products
22%
Cellular Phones &
Electrical Appliances 6%
Cosmetics &
Perfume 10%
Shoes, Handbags
& Wallets 13%
No. 3 DSEC 3r d QUARTER/2011 VISITOR EXPENDITURE SURVEY
Per-Diem Spending
Per-diem spending of visitors amounted to MOP 1,633 in the third quarter of 2011, up by 7%
year-on-year. Per-diem spending of Mainland visitors stood at MOP 1,908 and that of visitors from Taiwan, China; Southeast Asia and Hong Kong was MOP 1,199, MOP 1,121 and MOP 962 respectively.
Length of Stay
The average length of stay of visitors was identical to the third quarter of 2010, at 1.0 day.
Average length of stay of overnight visitors increased by 0.1 day to 1.9 days, while that of same- day visitors held stable at 0.2 day.
Table 2 - Average Length of Stay of Visitors
D a y
Visitor Tourist Same-day Visitor Place of Residence
Q3/2010r Q3/2011 Difference Q3/2011 Q3/2011
Total 1.0 1.0 - 1.9 0.2
Mainland China 1.0 1.1 0.1 2.1 0.2
Hong Kong 0.8 0.8 - 1.4 0.2
Taiwan, China 0.6 0.7 0.1 1.9 0.1
Japan 1.6 1.0 - 0.6 1.5 0.2
Southeast Asia 1.2 1.3 0.1 2.0 0.2
Americas 1.3 1.0 - 0.3 1.8 0.2
Europe 1.3 1.1 - 0.2 2.0 0.2
Oceania 1.0 1.2 0.2 2.1 0.3
Characteristics of Visitors
62% of the visitors came to Macao mainly for Vacation; other main purposes of visit included Visiting Relatives & Friends (8%), Gaming (7%) and Business & Attending Conventions
& Exhibitions (5%).
Chart 3 - Main Purpose of Visit
With regard to the occupation, 23% were senior officials & managers, while technicians &
associate professionals and clerks each accounted for 11%. Moreover, 31% were the unemployed and the economically inactive (i.e. housewives, students and retired persons).
Visitors’ Comments
According to the results of 1,160 effective questionnaires of the Visitors’ Comments Survey, visitors were more satisfied with the environmental hygiene, with 72% in favour; however, 9%
considered that points of tourist attractions in Macao were inadequate.
For those travelling in package tours, 80% complimented on the services rendered by travel agencies. In addition, 84% of visitor-users were satisfied with services of hotels and the facilities provided by gaming establishments. However, 10% of the visitors suggested that the public transport services should be improved.
Table 3 - Visitors’ Comments on Services and Facilities
% Services and Facilities Satisfied Fair Should Be
Improved No Comment
Travel Agencies 80 13 3 4
Hotels 84 14 2 0#
Restaurants 72 24 3 1
Shops 77 19 2 2
Public Transport 65 23 10 2
Gaming Establishments 84 12 2 1
Visiting Relatives & Friends 8%
Others 18%
Vacation 62%
Gaming 7%
Business & Attending Conventions & Exhibitions
5%
No. 3 DSEC 3r d QUARTER/2011 VISITOR EXPENDITURE SURVEY
Sampling Methodology
Total spending and per-capita spending of visitors for the third quarter of 2011 were extrapolated from 47,300 effective questionnaires collected; besides, data for the third quarter of 2010 have been re-compiled accordingly to facilitate direct comparison.
Visitor Expenditure Survey and Visitors' Comments Survey apply systematic sampling in selecting samples from non-residents of Macao. Enumerators collect data from visitors on their spending and comments on services and facilities during their stay in Macao at different departure points.
Sampling Errors
MOP
Visitor Tourist Same-Day Visitor
Type of Spending
Q3/2010r Q3/2011 Q3/2010r Q3/2011 Q3/2010r Q3/2011 Per-Capita Spending 1.5 1.4 3.0 2.5 0.7 1.2 Non-Shopping Spending 0.6 0.5 1.1 1.0 0.1 0.1 Shopping Spending 1.3 1.2 2.7 2.0 0.7 1.2
Glossary
Visitora:
Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.
Classification of visitors:
a) Tourist (overnight visitor): visitor who stays at least one night in a collective or private accommodation in the place visited. In addition, we have added two criteria as follows:
(1) visitor who stays for more than 24 hours in Macao, or
(2) visitor who stays for less than 24 hours and does not stay overnight in Macao but with his/her arrangement made in a collective accommodation such as hotel, guest-house, etc.
b) Same-Day Visitor: visitor who does not spend the night in a collective or private accommodation in the place visited.
a The United Nation World Tourism Organization, International Recommendations for Tourism Statistics 2008
Main Purpose of Visit:
Refers to the motivation for the visit or trip, in the absence of which the trip would not have taken place.
Visitor Expenditure:
Refers to the amount paid by visitors for acquisition of consumption goods and services for own use or to give away. It includes expenditures by visitors themselves, as well as expenses that are paid or reimbursed by others such as relatives, friends or employers. Visitor expenditure excludes donation, acquisition of fixed assets and expenses on goods for resale purposes.
Symbols and Note
- Absolute value equals zero
MOP Macao Pataca
r Revised figures
0# Magnitude less than half of the unit employed Percentages may not add up to 100% due to rounding
No. 3 DSEC 3r d QUARTER/2011 VISITOR EXPENDITURE SURVEY
The following statistical tables are available for download from DSEC website
1- Characteristics of visitors by place of residence
2- Average length of stay of visitors by place of residence
3- Per-capita spending (excluding gaming expenses) of visitors by place of residence
4- Per-capita non-shopping spending (excluding gaming expenses) of visitors by place of residence
5- Per-capita shopping spending of visitors by place of residence
6- Per-diem spending (excluding gaming expenses) of visitors by place of residence
7- Per-capita non-shopping spending (excluding gaming expenses) of visitors by place of residence and type of expense
8- Per-capita shopping spending of visitors by place of residence and type of expense 9- Other characteristics of visitors by place of residence
10- Occupation of visitors by place of residence
11- Sampling errors of per-capita spending of visitors by place of residence and type of expense 12- Sampling errors of per-capita shopping spending of visitors by place of residence and type of
expense
13- Interviewed visitors’ comments on services of travel agencies
14- Interviewed visitors’ comments on services of restaurants and similar establishments 15- Interviewed visitors’ comments on services of hotels and similar establishments 16- Interviewed visitors’ comments on services of shops
17- Interviewed visitors’ comments on services of public transport 18- Interviewed visitors’ comments on environmental hygiene 19- Interviewed visitors’ comments on points of tourist attractions
20- Interviewed visitors’ comments on services and facilities of gaming establishments
