2nd QUARTER / 2011
No. 2
Official Statistics. Reproduction of these data is allowed provided the source is quoted.
Total spending of visitors reached MOP 10.1 billion in the second quarter of 2011, up by 15% in comparison with MOP 8.8 billion a year earlier.
Table 1 - Per-Capita Spending of Visitors by Place of Residence
Visitor Tourist Same-Day Visitor
Q2/2010r Q2/2011 Q2/2011 Q2/2011
Place of Residence
MOP
Year-on-year change
(%) MOP
Year-on-year change
(%) MOP
Year-on-year change
(%)
Total 1 436 1 482 3.2 2 502 5.1 609 9.3
Mainland China 1 940 1 868 -3.7 3 150 -1.0 796 1.2 Hong Kong 795 906 14.1 1 523 15.8 402 20.7 Taiwan, China 561 888 58.2 2 523 35.9 178 36.9 Japan 1 491 1 303 -12.6 1 956 -11.9 370 -18.7 Southeast Asia 1 204 1 249 3.7 1 840 6.4 381 10.2 Americas 1 003 1 111 10.8 1 775 12.8 420 2.6 Europe 1 093 952 -13.0 1 502 -15.4 368 2.8 Oceania 1 123 1 274 13.5 2 059 21.0 439 -7.7
Per-Capita Spending
Per-capita spending of visitors amounted to MOP 1,482, an increase of 3% compared with MOP 1,436 in the second quarter of 2010. Analyzed by place of residence, per-capita spending of Mainland visitors was MOP 1,868, which was followed by that of visitors from Japan at MOP 1,303; Southeast Asia at MOP 1,249; Hong Kong at MOP 906; and Taiwan, China at MOP 888.
Per-capita spending of tourists (overnight visitors) increased by 5% year-on-year to MOP 2,502, and that of same-day visitors went up by 9% to MOP 609. Per-capita spending of overnight and same-day Mainland visitors amounted to MOP 3,150 and MOP 796 respectively.
In the second quarter of 2011, per-capita non-shopping spending of visitors stood at MOP 784, up by 7% compared with MOP 731 a year earlier, of which expenses on Accommodation and Food & Beverage accounted for 47% and 36% respectively. Visitors from Japan had a per-capita non-shopping spending of MOP 1,180, and that of overnight Taiwan visitors reached MOP 1,938.
Per-capita shopping spending of visitors decreased slightly by 1% from MOP 705 in the second quarter of 2010 to MOP 698, with Local Food Products (26%), Clothing (19%) and Jewellery &
Watches (17%) being the more popular shopping items. Mainland visitors had the highest per- capita shopping spending of MOP 1,103 and that of overnight Mainland visitors reached MOP 1,634.
Chart 1 - Structure of Visitors’ Per-Capita Spending by Place of Residence
0 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000
With regard to the spending structure, visitors from Mainland China spent 59% of their per- capita spending on shopping, whereas those from Japan; Hong Kong; Taiwan, China; and Southeast Asia spent more on non-shopping items, accounting for 91%; 82%; 73% and 73% of their respective per-capita spending.
Chart 2 - Structure of Shopping and Non-Shopping Spending of Visitors
Non-shopping Spending Shopping Spending
Outbound Transport (excluding airfare)
9%
Food &
Beverage 36%
Others 5%
Accommodation 46%
Jewellery &
Watches 17%
Clothing 19%
Others 9%
Shoes, Handbags &
Wallets 10%
Cosmetics &
Perfume 13%
Cellular Phones &
Electrical Appliances 6%
Local Transport 4%
Local Food Products
26%
Non-Shopping Spending (excluding gaming expenses) Shopping Spending
Americas Europe S.E.
Asia Mainland
China
Hong Kong
Taiwan, China
Japan Oceania
MOP
41%
59%
82%
18%
73%
27%
91%
9%
73%
85%
84%
15%
27%
10%
90%
16%
In addition, Mainland visitors purchased a wide variety of goods, including Local Food Products (20% of per-capita shopping spending), Jewellery & Watches (20%), Clothing (19%), Cosmetics & Perfume (14%) and Shoes, Handbags & Wallets (11%), while those from Hong Kong spent 80% of their per-capita shopping spending on Local Food Products. Visitors from Southeast Asia spent 60% and 22% of per-capita shopping spending on Local Food Products and Clothing, and those from Taiwan, China also spent mostly on Local Food Products (53%) and Clothing (22%).
Per-Diem Spending
Per-diem spending of visitors amounted to MOP 1,482 in the second quarter of 2011, up by 3% year-on-year. Per-diem spending of Mainland visitors stood at MOP 1,868 and that of visitors from Southeast Asia, Hong Kong and Taiwan, China was MOP 1,221, MOP 906 and MOP 888 respectively.
Length of Stay
The average length of stay of visitors was similar to the second quarter of 2010, at 0.9 day.
Average length of stay of overnight visitors increased by 0.1 day to 1.7 days, while that of same- day visitors held stable at 0.2 day.
Table 2 - Average Length of Stay of Visitors
Day
Visitor Tourist Same-day Visitor
Place of Residence
Q2/2010r Q2/2011 Difference Q2/2011 Q2/2011
Total 0.9 0.9 - 1.7 0.2
Mainland China 1.0 1.0 - 1.9 0.2
Hong Kong 0.8 0.8 - 1.4 0.2
Taiwan, China 0.5 0.6 + 0 . 1 1.7 0.1
Japan 1.1 0.9 - 0 . 2 1.5 0.2
Southeast Asia 1.0 1.0 - 1.6 0.2
Americas 1.0 1.0 - 1.8 0.2
Europe 1.1 1.1 - 1.9 0.2
Oceania 1.1 1.1 - 1.8 0.2
Characteristics of Visitors
Around 63% of the visitors came to Macao mainly for Vacation; other main purposes of visit included Gaming (9%), Visiting Relatives & Friends (7%) and Business & Attending Conventions
& Exhibitions (6%).
Chart 3 - Main Purpose of Visit
With regard to the occupation of visitors, 25% were senior officials & managers; 11% were clerks, while technicians & associate professionals and service & sales workers each accounted for 10%. Moreover, 30% were the unemployed and the economically inactive persons, including housewives, students and retired persons.
Visitors’ Comments
According to the results of about 1,100 effective questionnaires of the Visitors’ Comments Survey, all interviewed visitors commented on the environmental hygiene and points of tourist attractions in Macao. They were more satisfied with the environmental hygiene, with 76% in favour; however, 11% considered that the points of tourist attractions in Macao were inadequate.
For those travelling in package tours, 78% complimented on the services rendered by travel agencies. As regards other services and facilities, 81% of the visitor-users were satisfied with those of the gaming establishments; there were also favourable comments on the services of hotels (86%), shops (83%), restaurants (76%) and public transport (75%). However, 8% of the interviewed visitors suggested that the public transport services should be improved.
Table 3 - Visitors’ Comments on Services and Facilities
% Services and Facilities Satisfied Fair Should Be
Improved No Comment
Travel Agencies 78 15 4 3
Hotels 86 11 3 1
Restaurants 76 20 4 1
Shops 83 14 2 2
Public Transport 75 16 8 1
Gaming Establishments 81 14 2 3 Percentages may not add up to 100% due to rounding.
Visiting Relatives & Friends 7%
Others 15%
Vacation 63%
Gaming 9%
Business & Attending Conventions & Exhibitions
6%
Methodology
Total spending (excluding gaming expenses) and per-capita spending of visitors for the second quarter of 2011 were extrapolated from about 51,600 effective questionnaires collected;
besides, data for the second quarter of 2010 have been re-compiled accordingly to facilitate direct comparison.
Visitor Expenditure Survey and Visitors' Comments Survey apply systematic sampling in selecting samples from visitors who are non-residents of Macao. Enumerators collect data from visitors at different departure points on a daily basis, to collect information on visitors’ spending and comments on services and facilities during their stay in Macao.
Sampling Errors
MOP
Visitor Tourist Same-Day Visitor
Type of Spending
Q2/2010r Q2/2011 Q2/2010r Q2/2011 Q2/2010r Q2/2011 Per-Capita Spending 1.2 1.1 2.2 2.1 0.8 0.7 Non-Shopping Spending 0.5 0.5 0.8 0.8 0.1 0.1 Shopping Spending 1.0 0.9 1.9 1.7 0.8 0.7
Concepts and Glossary
Visitora:
Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.
Classification of visitors:
a) Tourist (overnight visitor): visitor who stays at least one night in a collective or private accommodation in the place visited. In addition, we have added two criteria as follows:
(1) visitor who stays for more than 24 hours in Macao, or
(2) visitor who stays for less than 24 hours and does not stay overnight in Macao but with his/her arrangement made in a collective accommodation such as hotel, guest-house, etc.
b) Same-Day Visitor: visitor who does not spend the night in a collective or private accommodation in the place visited.
a The United Nation World Tourism Organization, International Recommendations for Tourism Statistics 2008
Refers to the motivation for the visit or trip, in the absence of which the trip would not have taken place.
Visitor Expenditure:
Refers to the amount paid by visitors for acquisition of consumption goods and services for own use or to give away. It includes expenditures by visitors themselves, as well as expenses that are paid or reimbursed by others such as relatives, friends or employers. Visitor expenditure excludes donation, acquisition of fixed assets and expenses on goods for resale purposes.
Symbols and Abbreviations
- Absolute value equals zero
MOP Macao Pataca
r Revised figures
The following statistical tables are available for download from DSEC website
1- Characteristics of visitors by place of residence
2- Average length of stay of visitors by place of residence
3- Per-capita spending (excluding gaming expenses) of visitors by place of residence
4- Per-capita non-shopping spending (excluding gaming expenses) of visitors by place of residence
5- Per-capita shopping spending of visitors by place of residence
6- Per-diem spending (excluding gaming expenses) of visitors by place of residence
7- Per-capita non-shopping spending (excluding gaming expenses) of visitors by place of residence and type of expense
8- Per-capita shopping spending of visitors by place of residence and type of expense 9- Other characteristics of visitors by place of residence
10- Occupation of visitors by place of residence
11- Sampling errors of per-capita spending of visitors by place of residence and type of expense 12- Sampling errors of per-capita shopping spending of visitors by place of residence and type of
expense
13- Interviewed visitors’ comments on services of travel agencies
14- Interviewed visitors’ comments on services of restaurants and similar establishments 15- Interviewed visitors’ comments on services of hotels and similar establishments 16- Interviewed visitors’ comments on services of shops
17- Interviewed visitors’ comments on services of public transport 18- Interviewed visitors’ comments on environmental hygiene 19- Interviewed visitors’ comments on points of tourist attractions
20- Interviewed visitors’ comments on services and facilities of gaming establishments
